
0:00
21:57
Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today.
Host, Kevin Craine
Fler avsnitt från "Everyday MBA"



Missa inte ett avsnitt av “Everyday MBA” och prenumerera på det i GetPodcast-appen.








