Everyday MBA podcast

How Transcender Brands Change the Game

2022-01-04
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20:00
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Stan Bernard discusses his book "Brands Don't Win" and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek. 

Host, Kevin Craine

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