Escape Your Limits podcast

LIFTS Episode 19 - "LIVE" from Beyond Activ, Riyadh, Saudi Arabia (KSA) Where We Take a Deep Dive into the Latest Industry Fitness Trends and Stories Shaping the Future of the Sector

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Welcome to the latest episode of L.I.F.T.S. This episode is the second part of a two-part podcast series recorded live at the EMEA’s biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024.

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, dive into the opportunities that exist for operators, suppliers, investors and developers keen to establish a presence in the UAE.

Our hosts are joined by an eclectic mix of international industry disruptors, all finding their way and successfully developing businesses in the KSA and wider UAE region.  Please welcome to this podcast, Adnan Alkhalaf , Leejam; Lindsay Madden-Nadeau, Red Sea Global;  Herman Rutgers, EuropeActive;  Dr. Dimitri Koutsoubakis, & Gareth Jones, Wellfit; David Stalker, Group CEO MyZone and Jennifer Vaughan Maanavi, Physique 57.

Topics discussed in this LIFTS episode, include:

·        The impact of Beyond Activ in the KSA.

·        Prevalent KSA population health issues tacked by an active lifestyle.

·        A winning mindset for business success in the KSA.

·        Responsible tourism and regenerative development in Saudi Arabia.

·        Setting new standards and building sustainable Giga environments.

·        How the KSA can learn from the rest of the world to drive growth and success.

·        The importance of ‘network’ and ‘collaboration.’

·        The challenges of educating a population.

  •       The need to ‘love’ rather than ‘wow’ consumers.


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