Jeremy Gillespie is the CEO and Founder at Built To Scale. This done-for-you growth agency helps companies increase awareness, acquire customers, and scale their businesses without the overhead of a marketing department.
Jeremy is a direct response marketer at heart and a paid ads expert by trade. He spends $3-5 million per month on YouTube ads alone.In this episode…
YouTube ads are not the cheapest, but they can become a cash cow for your brand if done right. The first thing to consider is if YouTube ads fit your ecommerce brand, and if so, how do you maximize them profitably.
Unfortunately, not many brands know how to convert traffic from YouTube ads. Many overtly focus on their ad creative, paying less attention to the other crucial pieces: landing pages and conversion rate optimization. If you're trying to make the most of your video ad spend and how to leverage YouTube for your ecommerce brand, this episode is for you.
On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the and Founder at Built To Scale, Jeremy Gillespie. They discuss how to know if YouTube ads fit your ecommerce brand, understand the metrics to go after, set up your conversion funnel, and lots more!
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How To Make Your Ecommerce Business Sellable With Ben Leonard of Ecom Brokers
36:08Ben Leonard is an Ecommerce Consultant and the Co-founder of Ecom Brokers, a brokerage specializing in helping ecommerce brands with exit plans to sell their businesses for the best possible price. In 2016, he founded Beast Gear, a fitness equipment brand that he scaled to more than seven figures in revenue and sold after three years. Ben says he’s the classic millennial entrepreneur because he started a business from a laptop in a cupboard, grinding away in his spare time. In 2019, Ben decided to spread his knowledge about achieving profitable ecommerce exits to other entrepreneurs. That same year, he bagged the Elevator Awards' Emerging Entrepreneur of the Year. In this episode… The ecommerce industry has seen significant growth since the pandemic hit and has remained a thriving business. However, many ecommerce business owners still struggle to achieve the level of success their counterparts are reporting. It comes down to one thing: not building a sellable business — even if you don’t plan to sell. How do you build a sellable ecommerce brand? What goes into preparing your business for a big exit? And when you’re ready to sell, what are the routes to consider? Ben Leonard can show you. Find out about these and more on this episode of the eCommerce Profits Podcast where Joshua Chin talks with the Co-founder of Ecom Brokers, Ben Leonard. They discuss the criteria to becoming a valuable ecommerce brand, making your business transferable, valuing your brand, and lots more!
Maximizing YouTube Ads With Jeremy Gillespie, CEO at Built To Scale
32:00Jeremy Gillespie is the CEO and Founder at Built To Scale. This done-for-you growth agency helps companies increase awareness, acquire customers, and scale their businesses without the overhead of a marketing department. Jeremy is a direct response marketer at heart and a paid ads expert by trade. He spends $3-5 million per month on YouTube ads alone. In this episode… YouTube ads are not the cheapest, but they can become a cash cow for your brand if done right. The first thing to consider is if YouTube ads fit your ecommerce brand, and if so, how do you maximize them profitably. Unfortunately, not many brands know how to convert traffic from YouTube ads. Many overtly focus on their ad creative, paying less attention to the other crucial pieces: landing pages and conversion rate optimization. If you're trying to make the most of your video ad spend and how to leverage YouTube for your ecommerce brand, this episode is for you. On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the and Founder at Built To Scale, Jeremy Gillespie. They discuss how to know if YouTube ads fit your ecommerce brand, understand the metrics to go after, set up your conversion funnel, and lots more!
Scaling Remote Teams, Maintaining Culture, and Growing Through SMS Marketing
37:13Adam Turner is the Co-founder and CEO at Postscript, a mobile messaging platform for ecommerce stores. Postscript is backed by Y Combinator, Accomplice VC, and others. They run a fully remote team of about 200 people from North America with over 5,000 brands on its platform. When Adam is not in the trenches at Postscript, he's an avid snowboarder. In this episode… The ecommerce industry has recorded massive growth since Covid-19 hit. One common thread among many brands is the need to operate remotely. With that comes the problem of scale and maintaining culture. How do you grow your remote team at scale without compromising your brand’s culture, core values, and customer experience? One way to improve your customer experience is through SMS marketing. SMS marketing has taken off incredibly fast, and ecommerce brands are finding creative ways to leverage it and are generating 25 times the ROI. Ready to scale your remote team and learn more about using SMS marketing? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO and Co-founder at Postscript, Adam Turner. They discuss how to scare your remote team while maintaining a great culture, understanding conversational marketing, doing SMS marketing right, and lots more. Stay tuned!
The Stress-Free Way To Profitable Micro-Influencer Marketing With David Morneau
35:33David Morneau is the Managing Partner and Co-founder at inBeat Agency. inBeat is an SaaS platform that enables brands to find quality influencers in seconds, and inBeat Agency specializes in helping brands drive sales, create content, and build awareness through micro-influencers on TikTok, Instagram, and YouTube. In this episode… The one question on the minds of many direct-to-consumer brand owners is how do I grow my revenue from one seven figures level to the next? There are many different ways, but one of the fastest that comes with the potential of building an army of loyal customers is micro-influencer marketing. Through micro-influencer marketing, you get incredible creative content creation, follower growth, and sales. Unfortunately, managing micro-influencer marketing can cause a migraine if you don't have the tools and people to do it profitably. How do you decide which influencer to work with, maximize the content they create, negotiate rates, and drive sales? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Managing Partner and Co-founder at inBeat Agency, David Morneau. They discuss the first steps to influencer marketing, using micro-influencers to create great content, increase follower growth, and drive sales. Add to that the best way to manage influencer relationships, David's advice, and much more. You don't want to miss out!
Business Intelligence for eCommerce Made Easy With Mark Miano, Executive VP of Sales at Glew.io
37:42Mark Miano is the Executive VP of Sales at Glew.io. He was one of the first employees at Glew, and today he is one of the lead revenue officers for the company. Glew is a business intelligence solution built for eCommerce. They help eCommerce businesses find potent insights to grow profits, revenue, and optimize operations, all through hyper-intuitive reporting. When Mark is not ramping up revenue for clients at Glew, he's spending 20 or 30 days a year outside of his hometown of North Carolina to ski and be inspired. In this episode… It can be overwhelming to track and test many things to ensure your eCommerce business is profitable. But what do you do when your mixed marketing channels are showing you different revenue data? They’re all biased towards getting you to spend more on their platform, so which one do you trust? That’s where business intelligence comes in to provide you with one source of truth. It is a way to know the exact products and marketing efforts that are profitable and determine your actual sell-through-rate ratio. It also helps you understand how to attract and keep the best customers and to avoid and lose the worst ones. Want to know more? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Executive VP of Sales at Glew.io, Mark Miano. They discuss how business intelligence is critical for eCommerce businesses of all sizes, the best-kept secret in eCommerce, plus how Glew.io is helping eCommerce brands leverage their data to grow and much more. Be sure to tune in!
How To Control Coupon Extensions Safely and Protect Your Margins With Kathleen Booth, Chief Marketing Officer at Clean.io
31:42Kathleen Booth is the Chief Marketing Officer at Clean.io, a digital engagement security platform that helps businesses protect their user experiences, revenues, and brands. Top Rank names her as one of the 50 top B2B marketing influencers of 2019. She's the host of a long-running The Inbound Success Podcast. Before being with Clean.io, Kathleen was also an agency owner and operator for 11 years. In this episode… Many eCommerce brands assume that coupon extensions are great for their sales. Yes, in some respects, they are when you consider the 5% bump in the beginning. But where it gets dicey is when retailers then partner with coupon extensions and pay them for the sales they think the extensions are generating. However, new data shows that coupon extensions don't affect purchase behavior at checkout in many cases. How so? And how can you control coupon extension use on your eCommerce site without impacting the user experience and still retain high conversion rates? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Chief Marketing Officer at Clean.io, Kathleen Booth. They discuss how Clean.io is taking digital engagement security to the next level, giving granular site control to eCommerce brands and protecting their business from the threats posed by coupon extensions. You don't want to miss a second of this short but packed interview.
Rising Above the Noise in the eCommerce Beauty Category With Ric Kostick of 100% PURE
52:42Richard (Ric) Kostick is the Co-founder and CEO of an incredible company, 100% PURE, a personal care and cosmetics brand that prioritizes all-natural ingredients and high-end cosmetic formulas to create beauty that is good for you, the environment, and the community at large. 100% PURE has been Ric’s way of continuing his genuine interest in healthy living since he lost three family members to cancer. Ric has been an entrepreneur since 2005. He got an early start in personal care after creating a shampoo line for teenagers. Sephora and Nordstrom immediately picked up the products, and its innovative packaging design made its way into the Museum of Modern Art. In this episode… The beauty category is a super competitive and saturated space. Margins are tricky, and many brands are claiming to be clean. There’s very little differentiation at face value. More and more products are released into the market. How do you stay above the noise? For starters, differentiation comes when customers experience your brand and fall in love with it. But that unlocks another layer of challenge: creating new products and coordinating product lifecycles. Which products should you make, stop, and which ones should you keep. Also, what does the future hold for the beauty category? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-founder and CEO of 100% PURE, Ric Kostick. They discuss the challenges of building an organic beauty product, differentiating your brand, maintaining a healthy product lifecycle, industry changes to look forward to, and more.
How to Transition Your Brand Onto Amazon Profitably With Sharon Even, Founder of FBA Alphas
44:23Sharon Even is the Founder of FBA Alphas, an Amazon Seller, Brand Builder, and Entrepreneur who started her eCommerce journey at the age of 15, importing and selling sunglasses in New Zealand on Trademe.co.NZ. With her FBA Alphas business, Sharon has coached almost 800 entrepreneurs one-on-one on how to sell effectively on Amazon. She's the Co-host of the incredible Seller Sessions Podcast, a speaker at global events, and a YouTuber. In this episode… Are you an eCommerce brand looking to transition your brand to start selling on Amazon? Great idea! You certainly have ready-to-buy buyers on Amazon that could potentially multiply your revenues, but there are many things to consider that may be good or bad for your business. One good thing is that Amazon is incentivizing brand-building, which means you won't be competing with cheap and inferior brands. With your trademark, you can get into Amazon's brand registry with loads of options — video ads, your exclusive Amazon store, Amazon posts, and vine reviewers. Also, Amazon helps you protect your brand. Sadly, all that can quickly go away if you don't have a clear picture of what mistakes to avoid. On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-host of the Seller Sessions Podcast and Founder of FBA Alphas, Sharon Even. They discuss insider details of how to transition your brand onto Amazon (profitably). Sharon explains why now is an excellent time to do it and why it is also the best time to diversify out of it for those who are Amazon-only sellers. You even get the juice on common mistakes to avoid when joining Amazon as a seller, understanding margins, and more.
Getting the Most Out of Your Exit With Joe Valley of Quiet Light Brokerage
44:44Joe Valley is the Co-owner of Quiet Light Brokerage, one of the world’s leading online-focused M&A Advisory firms. He helps business owners and entrepreneurs sell and buy profitable businesses. As an EXITpreneur, Joe has mentored thousands of entrepreneurs over the past nine years at Quiet Light. He has a long career of founding companies, including Bedtime Solutions, Inc., JVI Media, Inc., and Abbott Industries. Joe is the author of the best-selling book The EXITpreneur's Playbook - How to Sell your Online Business for Top Dollar and is the host of The Quiet Light Podcast. Joe Valley has personally closed nearly 100 million in transactions and touched almost a half-billion in online exits through the entrepreneur-led team of Quiet Light Advisors. In this episode… Are you an entrepreneur ready to make the leap and exit your business? Do you worry about all the moving pieces in the exit process? How can you be sure you choose the right advisor for your company? Joe Valley is here to help. Joe Valley has been helping entrepreneurs and business owners exit and sell their businesses for most of his career as a self-proclaimed EXITpreneur. As the Co-owner of Quiet Light Brokerage, he knows the ins and outs of how to get the most money out of your exit. He’s here to tell you all his tips and tricks and give you advice for your next exit along the way. On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-owner of Quiet Light Brokerage, Joe Valley, all about successfully exiting a business. They discuss how to train for an exit, choosing the right advisor, the mindset of entrepreneurs, and much more. You won’t want to miss this jam-packed episode!
Quitting Corporate To Fulfill Your Entrepreneurial Dreams With Andrew Erickson
40:48Andrew Erickson is the Founder and CEO of Andrew Knows Amazon. His company designs household products, mass produces them overseas, imports them, and sells them online. He sells in over 20 countries and makes seven figures in sales each year. Andrew is the host of the popular and successful Zon Con Podcast: An Amazon Conversations Podcast for FBA sellers. He chats with guests about tips and tricks for becoming a world-class Amazon millionaire. They discuss the process of finding products, building the entrepreneurial mindset, and how to source, launch, and grow a successful brand on and off of Amazon. Andrew Erickson went to school for engineering and previously held a comfortable job at a Fortune 100 company. While he enjoyed the nice salary and the 401(k), the entrepreneurial bug bit him, and he left to work on a few independent projects before settling into the Amazon private label model. In this episode… Some people love the safety net of a predictable but boring corporate job. Others crave the rollercoaster of the entrepreneurial journey — the highs, the lows, and everything in between. That’s how Andrew Erickson felt. While he had a comfortable job as an engineer, he wanted to be more than a tiny cog in a big machine. Andrew decided to move into the Amazon selling space and hasn’t looked back. Even though he couldn’t pay himself the first three years, he was eventually able to take a year to travel the world with his wife and now generates a seven-figure revenue. On this episode of the eCommerce Profits Podcast, Joshua Chin joins Amazon seller Andrew Erickson to discuss how he became an Amazon millionaire — and how you can do it too. Andrew talks about the mistakes sellers make when bringing their brand onto Amazon, how to use programs like Helium 10 and Betsy to promote your product, and why Etsy is also an excellent option for sellers.