Drinks Noise

Mike McGrail

The Drinks Noise Podcast is a show about spirits/drinks marketing, hosted by Mike McGrail, a whisky marketing specialist. It features guests from the industry and covers topics such as - branding, e-commerce, the on-trade, drinks innovation, digital marketing and more. There's something to learn for drinks marketers of all experience levels. Sign-up for email alerts and added-value content - https://drinksnoise.com/ and follow on Instagram - https://www.instagram.com/drink

6 avsnitt

Ep.5 Braw Liquor Club - from Fashion to Ready to Drink
2023-03-28
33:10
I chat to Elizabeth Mackirdy, the founder of Braw Liquor Club, a RTD cocktail brand based on the Isle of Bute, Scotland. We deep dive into the challenges of starting a brand with no industry experience, marketing wins and much more.
EP.4 - Days alcohol-free beer : Mike Gammell
2023-01-13
56:47
Listen to learn about the importance of 1st party data, getting started in DTC (direct to consumer), knowing your consumer and much more as I chat to Mike Gammell, co-founder of Days, a Scottish alcohol-free beer brand that's making great strides in this increasingly popular category.
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Ep.3 Sensational Spirits Photography with Erik McRitchie
2022-12-02
36:47
Listen to learn how Erik McRitchie and the From Barrel to Bottle team go about creating some of the best whisky and spirits imagery you'll ever see. Key learnings include - how to keep your visuals fresh, the best way to brief photographers and why stunning visuals are key to marketing success.
EP.2 - Winning in the on-trade with Chris Maffeo
2022-11-23
49:42
In this episode, I interview Chris Maffeo, an on-trade marketing specialist. Listen to hear no-nonsense advice on getting your drinks brand into venues and ensuring they're there to stay! If you enjoyed this, please do leave a review and tell a pal!
EP.1 Starting a whisky brand with Woven
2022-11-23
48:49
In the first ever Drinks Noise Podcast, I interview Duncan McRae, a co-founder of modern whisky blenders, Woven. We talk about finding your 'why' and sticking to it, creating a community early, cracking your design aesthetic and much more. If you enjoyed this, please do leave a review and tell a pal!
Drinks Noise - Trailer!
2022-11-19
0:42
Listen to this to hear more about The Drinks Noise Podcast, a show focussed on the world of spirits and drinks marketing. Please do subscribe to be one of our first listeners.

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Drinks Noise

Mike McGrail

6 avsnitt

Ep.5 Braw Liquor Club - from Fashion to Ready to Drink

EP.4 - Days alcohol-free beer : Mike Gammell

Ep.3 Sensational Spirits Photography with Erik McRitchie

EP.2 - Winning in the on-trade with Chris Maffeo

EP.1 Starting a whisky brand with Woven

Drinks Noise - Trailer!