Rhona and Payman chat with Levi Levenfiche, co-founder of PerfectTed, Europe's first matcha-powered energy drink company.
Levi shares his entrepreneurial journey, discussing the challenges of starting a business with family members, the impact of appearing on Dragon's Den, and the rapid growth of PerfectTed.
The conversation covers various aspects of running a start-up, from product development and marketing strategies to managing team dynamics and personal mental health.
In This Episode
00:01:10 - Backstory
00:04:35 - PerfectTed origins
00:18:35 - Dragon's Den
00:27:20 - Product growth
00:31:50 - Business and family
00:37:35 - Marketing and brand building
00:41:55 - Perfect Ted roadmap
00:46:35 - Personal challenges
00:51:20 - Hiring and managing a growing team
00:56:50 - Thinking big
01:04:50 - Dentistry and confidence
01:06:35 - Business mistakes
About Levi Levenfiche
Levi Levenfiche is the co-founder and managing director of the PerfectTed organic matcha energy drink brand.
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