115. Fashion Buying – from Rachel from Friends to TikTok Trends

Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair showcases the best in lifestyle, interior design and home decor in Paris. In this podcast, we explore everything from key product design trends to the latest retail trends, sharing the insights you need and the highlights of this year’s Maison.  WGSN Director of Strategic Forecasting Lisa White welcomes Maison veteran, Interiors Director Gemma Riberti and Insight Director Joe McDonnell. Listen in on the Maison Objet standout events with key designers like Mathieu Lehanneur and designer of the year 2024 Lionel Jadot to inspire your interior flair. 

What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fashion. With WGSN’s fashion buying platform launch, we discover future-proof trend decision intelligence and buying-specific forecasts following the product-to-market lifecycle. Take a break and listen in on how to make well-informed decisions, lead a buying team, and manage the day-to-day operations of specific categories.

WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors. Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Folgner, and CMF Senior Strategist, Jennifer Birch. From soft adventure to easily accessing health and wellness benefits of the outdoors for new participants, get on board the opportunities and design directions this movement presents.We’ve been forecasting the rise of rugged luxury bringing modern convenience and rich comfort to camping, where travellers can enjoy the outdoors leisurely without having to invest in new luxury gear amid a cost of living crisis. Listen in on how brands can strategise around colour, materials, and product development trends for hardware and apparel across industries.

The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while you do it. Yes, Olympic fashion is very much a thing and in this episode, you’ll learn all about it. We hear about the fashion surrounding the Paris 2024 Olympic games – discussing key trends, sustainable choices, and WGSN Olympic fashion design highlights. Lisa White, Director of Strategic Forecasting at WGSN hosts this Olympic kit fashion design special with guests Charlie Bardsley, Active Strategist, and Rebecca Saygi, Swimwear Strategist.

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the dinner party. This classic culinary social situation is evolving in terms of who is being invited, what’s being served, and what gifts are being brought along if you’re invited to one. Forget about spending hours making fancy French cuisine. The new dinner party is small and more practical – as well as being more cost-effective than dining out. And don't feel bad about asking your guests for help either. Our host for this delicious podcast is Jen Creevy, Director of WGSN Food & Drink, with guests at the table, strategists Millie Diamond and Rachel Tan. Bon appetit!

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. Surfer, filmmaker and journalist Chris Nelson joins WGSN Editorial Director Bethan Ryder to discuss his documentary The Big Sea. In this episode, we dive into a new documentary exploring the connection between the $10bn surfing industry and Cancer Alley in Louisiana in the US. Cancer Alley is a region along the Mississippi River with many factories and chemical plants. The pollution from these plants has made the air and water unhealthy, causing high rates of cancer and other illnesses among residents. The documentary sheds light on the toxic truth behind a single material, Neoprene, which is used to make swimsuits. Chris and Bethan discuss greenwashing and more about the film, because it demonstrates the crucial role designers and brands can and must play in creating a better future for people and the planet. 

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the emerging styles, subcultures, consumer drivers  and aesthetics in youth fashion that we’ve been tracking at festivals across the globe. WGSN Youth Fashion Strategists Mia Jacobs and Jaeyeon Park join host Graham ‘Kraggy’ Krag, Senior Commissioning Manager at WGSN to find out how subcultures and multi-genre festival line-ups are shaking up the festival fashion scene. Hear why fandom dressing is growing in popularity and find out who the ‘Mini Tylers’ are and what the ‘Signature Lana’ looks like.

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities. Joining host Lisa Yong, Director of Consumer Tech, are WGSN UX strategists Arianne Anabukiand Abdulrahman Hadi. Find out how user experience design can help create social inclusion, the importance of considering a holistic approach, and how to make sure accessibility is at the centre of the design thinking. With more and more people having access to a smartphone, we also discuss how negative user experience can impact how we engage with brands. Plus we go into detail about the ‘dark mode’ on smartphones and discuss just how accessible this really is.

Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products. Planning a vacation? Hands up if you overpack, underpack, or just epically fail when packing for a holiday. Well, this episode is for you. Sprinkled in among the forecasting chat, we have some hacks and tips on how to travel light with style. Unfortunately, we don’t have any advice on the best just-in-case item to pack when you get invited onto a yacht (inside joke – press play to find out more). Take flight with us on this journey into the future of travel, as we discuss how coolcations and wellcations are likely to impact fashion design. Joining our host WGSN editorial director Bethan Ryder are Brielle Saggese, Insight Strategist, and Sara Maggioni Head of Womenswear. Find out how holiday habits are changing, due to climate change, wellness concerns and the White Lotus effect and what this means for your vacation wardrobe. The team unpacks the latest trends in travel, from set-jetting to sleep tourism and helpful hacks like the TikTok-famous 333 method. Pack your hand luggage – and let’s go!

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. IRL retail is very much back with a bang. Discussing the green shoots of physical retail 2024 is Joe McDonnell, Director of Insight, together with our Insight retail experts Laura Saunter, Senior Strategist, and Candice Medeiros, Strategist. Tune in to learn more about the return of the mall rat, why retail stores outperform store closures for the first time in over a decade, and how consumers are demonstrating contradictory spending behaviours – trading down on essentials to treat themselves to big-ticket experiences. Stores aren’t just about buying but socialising and community building, with retailers offering value adds, such as yoga classes, workshops, personalised experiences, and more, creating opportunities for fostering connections. The team discusses the impact of AI in retail and how it might be best used in the future. They also explore the rising popularity and increasing criticism of the ‘buy now, pay later’ model. Plus, discover the exciting innovations likely to drive change in tomorrow’s retail environment.