EP 77 | Are You Missing This Key Ingredient in Your Copy?

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients.  Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing.    If you’ve ever felt like you need to throw a freebie or discount into every email just to grab attention, I’ve got some news for you—there’s a way to add serious value without always doling out freebies.  We’re chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend. In this episode you’ll hear: The significance of storytelling in Polynesian culture and its application in business​. How storytelling can enhance client relationships and community building​. The magic behind using emotion and real-life examples to spark action Simple, everyday ways to weave value into your content—without always needing a discount Misconceptions about storytelling in marketing Tips on using personal anecdotes and analogies to create deeper connections  How to keep your email audience coming back for more, even when you’re not giving away stuff   MENTIONED IN THIS EPISODE: 🎧This is an excerpt from Episode 246 of the Work Less Earn More podcast with Gillian Perkins. Click the link to listen to the entire episode! 📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge! You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.   —-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales.  In this episode, we’ll cover: The first steps to take when assessing your email list health and engagement How to structure a consistent and effective weekly or monthly email strategy Why you might want to create “sections” in your newsletter and what that could look like How to use storytelling in email marketing (and why it has to connect back to your reader) The importance of tracking and optimizing key email metrics for success   MENTIONED IN THIS EPISODE: 🎧Hear the rest of this interview with Gillian Perkins on Episode 246 of the Work Less Earn More podcast.  📩 Need help crafting a personalized email strategy that works best for your online business? CLICK HERE to book a strategy session.   —-----------------—-----------------—-----------------—----------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales.  But what if your welcome sequence didn’t stop after just a few emails?  Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy. This strategy can help you automate sales, stay top of mind, and create a seamless experience for every subscriber. But is it right for your business? In this episode, we’ll cover: How an endless welcome sequence differs from an evergreen sales sequence The biggest benefits The risks (and how to avoid them)  How to structure your sequence to build relationships, boost engagement, and increase conversions Whether or not this strategy makes sense for your business model   MENTIONED IN THIS EPISODE: 📩 Need help mapping out your Endless Welcome Sequence? Let me help you create a plan and write the emails for you! CLICK HERE to book a strategy session. 💡 Check out my email marketing services – If you’d rather not write build out an entire email automation, I’ve got you covered! Learn more at https://meganwisdom.com/services. 💪My favorite strength training workout: EVLO Fitness   —-----------------—-----------------—------------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips  

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end! In this episode, we’ll cover: The surprise that changed my perspective on my “dead” email list Why email marketing can work for you, even when you aren’t working The strategy behind re-engaging cold subscribers (without tanking your sender reputation) Why I didn’t move my list to a new email platform—yet How online business owners often jump ahead of where they are (and how I’m avoiding that mistake) The reality (i.e. limitations) of using MailChimp’s free plan  How to stay financially smart with your onlines business decisions   MENTIONED IN THIS EPISODE: 🎧 Episode 82 – Hear the backstory on the Email Revival Project. 💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here! 📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business. 

You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes. In this episode, we’ll cover: Why email marketing is still a must-have for your business The #1 reason people unsubscribe (and how to prevent it) How sending too many emails can backfire—without you even realizing it The thing most email marketers forget about when scheduling newsletters The mistake that makes emails feel like a waste of time for your subscribers How to test and optimize email length based on your unique audience Simple tweaks to make your emails more valuable (without giving away freebies all the time!) MENTIONED IN THIS EPISODE: 💌 Free Guide: Stand Out in the Inbox – Grab my free guide to writing high-interest emails people actually want to read. [ Get Your Copy HERE! ]   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business). In this episode, I’ll reveal: Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business How I failed in email marketing for my TPT store in the past How I’m taking a more strategic approach this time around Why email marketing is an essential part of a long-term business plan Lessons from automations gone wrong  How I plan to recapture and engage my audience 6 mistakes I made (and you should avoid) This series will give you actionable lessons whether you’re starting your first email list,  revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business!    MENTIONED IN THIS EPISODE: Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist!  < Not an affiliate link. I’m just a big fan!  EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025?   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips  

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.   In this episode, we’ll cover: Why there’s no “one size fits all” email provider A breakdown of the best platforms for small online businesses The two email providers I recommend for online business owner most often (and why) Key features to consider based on your business needs 3 questions to ask yourself before choosing a platform How to know when you should switch platforms   MENTIONED IN THIS EPISODE: CLICK HERE and save 50% off your first year with Flodesk  Want to get started using Kit? CLICK HERE -------------------------------------------------------------------- ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

Welcome to 2025! Are you ready to make this year the best one yet for your small business?    Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.   In this episode, we’ll cover: Why email marketing is still king  5 simple steps to create a profitable email marketing plan Why consistency is important (but is not the most important thing) Megan’s prediction for the most important factor for online business success in 2025 How to create a balanced plan for sales vs. nurture emails How failing to plan is planning to fail The importance of setting measurable goals for email marketing How to backwards plan your offers and promotions this year   MENTIONED IN THIS EPISODE: Download the FREE 2025 Confident Copy Planner Missed the free Storytelling Challenge? CLICK HERE to sign up. Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services  ------   ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Sign up for email marketing tips in your inbox 

Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn: The reason you should resend to unopens The negative impacts of resending to unopened emails and how to avoid them   MENTIONED IN THIS EPISODE: EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List   LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️https://meganwisdom.com/services   Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips  

Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content?    Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable.   Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid.  Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners.   In today’s episode, we’ll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.).    We’ll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners.   CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING ➤ Download her free guide: “5 Ways Bookkeeping Can Save You Money” ➤ Website: https://madisondearly.com/ ➤ Instagram: https://www.instagram.com/madisondearly/ Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips