Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
CCR239: (New Breed) Cole Schafer on being the man in the arena
39:43How does Cole Schafer get big companies to grant him full artistic freedom and trust their brand to his envelope-pushing approach? Let’s get his take…
CCR238: (Freelancer’s Journey) Dean Edelson - ClickFunnels Senior Copywriter
57:39Dean Edelson, a senior copywriter at ClickFunnels, chats about his own super successful product he just launched. Needless to say we have a lot to learn from Dean, and he gets into all the important stuff in this episode.
CCR237: (Coffee With Kev) The 3 things I would teach my kids about freelancing
21:01The 3 things I would want my teenagers to know about how to work with great clients, from anywhere, on their own terms.
CCR236: (New Breed) Mike Michalowicz on how to Get Different (minus the clown shoes)
23:04Best-selling author Mike Michalowicz chats about how to stand out in the deafening world of marketing noise. Dive in and enjoy this quick, “ah-ha” packed episode.
CCR235: (Coffee with Kev) The R.E.A.C.H. content method
16:36Kevin shares a way to take an ordinary review (or critique) and easily turn it into a piece of content that will instantly position you as a respected expert in your field.
CCR234: (Freelancer’s Journey) Claire Fernan - The Pharmacist Turned Copywriter
23:46Get tactics and inspiration for deciding when and how to jump ship and go all-in on freelancing… from someone whos been there and has done just that.
CCR233: (New Breed) Sammy Musgrave - Instagram Caption Copy That Converts
27:03Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers.
CCR232: (New Breed) Casey Stanton on Fractional CMO-ing
37:36Want to know how you can position yourself as an indispensable problem solver, instead of a generalist freelancer…Casey Stanton immediately shows you how to reframe your thinking and potentially open up a whole new world of possibilities for how to grow your business.
CCR231: (Freelancer’s Journey) Csaba Borzasi - Growing Your Business By Showing Your Work
38:49One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you’re learning. Csaba Borzasi has done an amazing job of this recently and he is here to share his idea.
CCR230: (New Breed) Laura Lopuch - Cold Outreach Email That Actually Work
38:15Laura Lopuch and I share notes on the cold outreach tactics that work best - and never work (and can actually damage your reputation).