Content Rookie

Episode 52: Upskilling as a UX Writer and going into leadership Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you. Learning outcomes:  Learning leadership and management Activating your network New skills are everywhere Upskill opportunities such as AI, Chatbot design, Content Marketing Upskilling in your current position Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  [email protected] Leadership workshops: https://mjmetts.com/upcoming-workshops/leading-like-you-march-2023 --- Send in a voice message: https://anchor.fm/contentrookie/message

Episode 51: UX Writing at IKEA and why an AI probably won't steal your job In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden.  Learning outcomes: The development of AI for writing The future of ChatGPT and other writing-related AIs How AI will change the writing landscape UX Writing at IKEA Connect with guest, Bilgi Karan: Website bilgikaran.com Twitter https://twitter.com/machineError Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ [email protected] --- Send in a voice message: https://anchor.fm/contentrookie/message

Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. [email protected] --- Send in a voice message: https://anchor.fm/contentrookie/message

Episode 49: What's the ROI of UX Writing? In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer.  Learning outcomes: Writing a book The ROI of UX Writing Collaborating with business stakeholders Connect with guest, Yael Ben-David: Website https://www.yaelbendavid.me/ Book https://abookapart.com/products/the-business-of-ux-writing Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ [email protected] --- Send in a voice message: https://anchor.fm/contentrookie/message

Episode 48: How to lead content design and stay sane while juggling different design philosophies In this episode, guest Chelsea Larsson shares how she went from being a content design IC to becoming a content design leader. She dives into how she scaled leadership from a medium-sized team to over 60 people. Plus, she talks about what she learned when going from a research-driven design process to a more accelerated one. Learning outcomes: From IC to management Scaling content design Leadership Philosophy Design philosophy  101 Connect with guest, Chelsea Larsson: Twitter: https://twitter.com/ChelseaLarsson Instagram: @chelslarss Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ [email protected] --- Send in a voice message: https://anchor.fm/contentrookie/message

Episode 47: Writing is designing and Figma ain't that great Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you sometimes just need to claim the 'content designer' title to move up the career ladder. Learning outcomes: How 'Writing is designing' came to be Workshops on content design with Michael and Andy Why Figma for writers is overrated How you sometimes just need to claim that UX writing title! *** Connect with guest, Michael Metts: "Where you can sign up for our newsletter to hear about workshops: https://www.writingisdesigning.com Where I'm writing about leadership and will announce a new workshop soon: https://leadinglikeyou.com If people want to stay in touch with me, there's LinkedIn and Twitter." Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ [email protected] --- Send in a voice message: https://anchor.fm/contentrookie/message

Episode 46: Misfit? This is why you're great at content. In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things counterculture--and why it makes us better content designers. We discuss 10 counterculture approaches that work like a charm when you're working in content design, UX writing or copywriting. Long episode! 100% worth a listen. Learning outcomes: What countercultures and content design have in common Counterculture ways of looking at things in tech From punk to top content designer Turning you're (unique) perspective into your strength in content *** Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ [email protected] Connect with the guest, Bill: Website: https://www.billkurland.com/ Linkedin: https://www.linkedin.com/in/bill-kurland/ --- Send in a voice message: https://anchor.fm/contentrookie/message

Episode 45: You're underestimating the importance of SEO for UX writing  In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics. Learning outcomes: Why SEO is important for UX writing What SEO is How to get started with SEO Selling SEO to clients UX writing examples with SEO *** Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ [email protected] Connect with the guest, Kat: Website: http://thekatcopy.com,  Twitter: https://twitter.com/thekatcopy?s=09 --- Send in a voice message: https://anchor.fm/contentrookie/message

Episode 44: Running a successful project with a UX writer, designer and researcher In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here! Learning outcomes: What makes a design project successful How do writers, designers and researchers best collaborate How to create an inclusive hiring process How to scale a team How to successfully design user tests *** Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ [email protected] Connect with the guest, Jack Garfinkel: Content at Scope: https://medium.com/content-at-scope Jack on Twitter: https://twitter.com/CuriousScutter --- Send in a voice message: https://anchor.fm/contentrookie/message

Episode 43: How to explain what you do as a designer or writer In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one challenge that never seems to get any easier to solve: how to best describe what we do to clients or employers. No matter if it's about choosing a title or understanding a brief, going broad or niching down can make or break a career. Here are our thoughts on understanding what we do (as creatives) and explaining it to others. Learning outcomes: Popular titles in design Popular titles for writers How titles affect a pitch Describing what you do Defining what you do How niching down or being a generalist affect your chances of finding work Connect with your host, Nicole: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ [email protected] Connect with the guest, Anders: https://twitter.com/andersotherwise https://anders-creative.com/ Anders' new podcast 'How creatives work': https://anchor.fm/howcreativeswork/episodes/Welcome-to-How-Creatives-Work-e1mhemu --- Send in a voice message: https://anchor.fm/contentrookie/message