Content Inc with Joe Pulizzi podcast

Content Entrepreneurs Are Not Creating Art (431)

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The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience.

This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by this. Don't make this huge mistake.

Episode Links

Rick Rubin Video on Creating Art

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