Unconscious bias is not only about fairness but also about making the decisions that are the best for your business.

The 5-Minute Strategist

The Reality of Unconscious Bias In Decision Making

When you're aiming for sustainable growth, it's not enough just to chase new customers. You have to protect the customers you have and your reputation.

The Must-Haves v the Nice-To-Haves

We spend a lot of time in our business trying to maximize things like revenue and profit and time off. But what if we've over-maximized and it's holding us back?

It's The Little Things

It's lonely at the top but you know where it's also lonely? On your remote team. And that loneliness could have a direct impact on your bottom line

All By Yourself

The customer might not always be right but even, when they are wrong, their friends will still believe them and make buying decisions accordingly

Two Wins And A Fail

Green is the new black and customers are voting for more sustainable businesses and offers with their wallets and this applies to online businesses too.

Going Round In Circles

The key to doing the right things for your business lies in the feedback you get from it. Without feedback, you'll be left disappointed in your profit line.

When Everything Hurts Try This

Flexibility is great but have you ever tried to schedule a meeting across 3 or more timezones? Timezones aren't going any where so we need to adapt our business to minimize the impact.

It's About Damn Time

Does your strategy mean you need to make a profit right now or is there something more important?

Show Me The PROOOOOFIT!

To create sustainable success, your business needs a team with the inventiveness of Apple, creativity of Google and Innovation of Meta

The Culture That Cultivate Creativity

Some people will love what you say and some people won't and that's okay. You just have to start the conversation

Not Everyone Will Agree

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Entreprenörskap

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You’ve already got a Google Drive graveyard filled to the brim with courses and PDFs, get-rich-quick tactics, and other people’s strategies that didn’t live up to the hype.

You don’t need another podcast of rags-to-riches stories to inspire you or 7-step frameworks you’ll never implement or expert opinions on what your business needs next from someone who’s never met you.

You’ve been taught that knowledge is power and the right piece of information, tactic or trendy strategy might just be the thing that unlocks your growth. 

What you’re not taught is that after a certain point, all of this information ends up keeping you stuck.

Stuck in analysis paralysis, overwhelmed, and decision fatigue. 

Stuck relying on other people to show you the way.

And stuck wading through more tactic-heavy content still looking for answers.
Turns out the information and tactics are part of the problem not the solution you were looking for. And, as you’re beginning to suspect, the real key might be less about finding the right answer and more about asking the right questions to unlock the strategy that brings it all together.

But when there’s always a fire to put out, a client clamoring for your attention, or a team member who needs help with something, CEO Time always gets pushed to tomorrow's to-do list. 

And you’re left wondering how those people posting their colorful, post-it-filled whiteboards from cozy strategic planning retreats on the gram find the time to make it work.  

The reality is the best strategy is often quick and dirty on the back of a bill, napkin, or the margin of a rogue notebook within arm’s reach. After all, it’s meant for your eyes only, not chasing clout on the gram.

Big-picture thinking needs to happen in small spaces between delivering a 5* service to your clients, leading your team, and the business of running a business, even if you’ve only got 5 minutes a day.

So this podcast is designed to fit into the small spaces and ask those strategic questions to help you find one small idea that could lead to big things for your business in just 5 minutes.

Welcome to The 5-minute Strategist. I’m Diane Mayor and I can’t wait to help you see just how strategic you can be in those tiny moments each day.

We’re going deep on advanced topics like:
•	data-driven decision-making
•	critical thinking
•	leadership

And the art of balance: work-life balance, innovation versus execution, and tactical action with strategic vision.

We’ll cover the whole business —from effective sales strategies and marketing campaigns to streamlining operations, building high-performance teams, and making profit and paying yourself consistently.

Whether you're sipping your morning coffee or gearing up for the day’s challenges, grab a daily dose of strategy and get growing with The 5-Minute Strategist.