Business Badassery Podcast

We've got a juicy question this week and it's about money.  Do you have an emergency fund, and if so what does that look like? How many months of expenses should it cover? Tune in as we chat 'life boats' - aka, emergency funds to protect your business.

We are so excited to welcome our special guest, Tanya Geisler today. If Tanya is new to you, she's a certified Leadership Coach, an international TEDx women's speaker, and a writer who teaches leaders how to combat their imposter complex and lead with iconic impact so they can achieve their ultimate goals. You can learn more about her at tanyageisler.com and we definitely recommend taking her quiz to discover your OWN Iconic Identity.

In this episode we bat around ideas for the future of the Business Badassery podcast as well as how we plan to move forward as a duo.

Hello! For those of you awesome, regular listeners you likely noticed we took a bit of time off. But we are back and can't wait for you to hear what we've been up to. Check out this episode all about our Business Badassery retreat in Mexico!

Today we have a very special guest, Kaity Griffin! Kaity comes to us from Melbourne where she is a mum and Google Ads whiz. Kaity teaches businesses and marketers how to profitably use Google Ads and has a knack of breaking down totally confusing concepts (hello, Google Ads!) and letting you in on the trade secrets she uses with her 7 figure clients. 

Something a little different for you this week! This eposode is likely landing in your ears towards the end of 2022, so we thought we'd share some behind the scenes intel and information about what's happened in both of our businesses this year. Grab a cup o 'cheer and cozy up as we chat about the leaps and hurdles, highs and lows of 2022.     

Today we have our first ever special guest on Business Badassery and it is the WONDERFUL Anna Rogan. If you have not heard of her she is a self confessed copywriting Jill of All Trades. Brand voice and messaging strategy, sales pages and launch copy, emails, websites and UX - she does it all. Anna helps business sound just like themselves (only better) in their copy so they can get out into the world and create a ruckus.

This week on Business Badassery we have a question around positioning and managing multiple offers to different audiences. Our listener wants to know "How do you keep your content and messaging on point when you have many strings to your bow? How can I still do all the things without confusing people?" If you are an entrepreneuer wondering how to tailor your content in a way that connets with different audiences, this pod's for you.   

We've got a meaty question this week on Business Badassery. Our listener asks "I'm at a point in my business where I'm booking out months in advance. Yay! But also, what now? I have quickly created a waitlist to deal with inquiries but am a bit lost as to where to go from here. Ideally, I'd love to open my books once a quarter and fill my schedule with great clients. But I'm not sure how to get to that point. How do I stay top of mind with people? Do I open it to everyone on my list or prioritize who gets first dibs? Would love to hear your ideas and experience with waitlists." 

It's no secret that visibility is a big piece of growing a business, and this week's question is all about that. This listener wants to know more about how to land speaking gigs and be interviewed on podcasts. They have been looking for a podcast to pitch but most of the ones their audience listens to will only interview in-house marketers and have a no freelance / consultant policy. Take a listen as Amy and Kirsty give their advice on how to up visibility and land more gigs.