Make Money with Smart CFO Strategies | Matt Putra

Matt Putra is a fractional CFO and founder of Eightx, specializing in helping e-commerce and consumer packaged goods (CPG) companies scale profitably and sustainably. With over a decade of experience, Matt has supported businesses generating $5 million to $100 million in revenue, expertly managing cash flow, raising capital, and building financial systems that empower founders to make data-driven decisions confidently. On this episode we talk about: Matt’s unconventional path to becoming a CFO, including working in manufacturing and private equity before founding Eightx​ The challenges and strategies for scaling a business that heavily depends on personal expertise and trust​ Why Matt chose e-commerce and CPG niches and how he built his client base primarily through LinkedIn and referrals​ The importance of setting and tracking key financial metrics tailored to each business team for proactive management​ Managing cash flow with weekly 13-week forecasts to foresee and handle financial challenges​ Taking calculated financial risks as a founder and balancing ambition with cash flow realities​ Advice for founders on understanding finance versus outsourcing critical financial functions​ How Matt continues to build and scale Eightx with a growing team of CFOs, analysts, and accountants​ Top 3 Takeaways 1.  Key financial metrics and consistent cash flow forecasting are crucial tools for business longevity and scaling.​2.  Scaling a fractional CFO business requires careful hiring and trust-building with skilled financial professionals.​3.  Founders should focus on core finance understanding but outsource complex financial functions to experts like fractional CFOs.​ Notable Quotes   "If you can figure out your top 20 financial metrics, you’re very likely to succeed."​   "The most boring activity that exists in finance today is updating your 13-week cash flow forecast every week, but it makes you a better cash flow manager."​   "Charge enough to overdeliver for your customers because it will cost more to deliver on your promises than you expect."​ Connect with Matt Putra:   LinkedIn: https://ca.linkedin.com/in/mattputra​   Instagram: https://www.instagram.com/mattwjputra/​   Website (Eightx): https://eightx.co​ ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices