Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
Beat Burnout: Strategies for Sustainable Business Growth
40:18If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business. Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are close on its heels. In this episode, we’re looking at how these 4 B’s feed off of each other, what we can do to keep them away, and what’s at risk if we don’t take them seriously. We can’t afford to be silent about these risks. And you can’t afford to miss this conversation.
How Kristine Increased Her Revenue to 2000%
46:22Tired of small profits and imposter syndrome? In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers. Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small and start scaling up your store!
This Strategy Will Change The Way You Operate Your Business Forever
25:47Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?
3 Luxuries I Splurge On (Even Though I'm A Tightass!)
23:59As my business have grown, my views on spending has definitely changed. In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level. Hoping this gives you some inspiration for rewarding your own hard work as your business succeeds!
How To Keep Your Customers Shopping (Even In A Recession)
42:36What’s cheaper - keeping a returning customer or finding a new one? Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers. And around here, we do things the easy, smart way, not the difficult, expensive way. I first shared this conversation last year, but it’s so important that I’m assigning it to the top of your 2024 listening list… … Because if you don’t understand your customers AND the value you bring to them, then you’ve got some big problems on your hands, my friend. Problems like old stock clogging up space. Empty promotions cost money, not generating profits. Unstable cash flow that keeps you up at night. No sense of where it is you’re going, or how you’re going to get there. In today’s episode of the Bringing Business to Retail podcast, I’m giving you the tools you need to keep your customers shopping every day of the year, even in the chance of a recession. These strategies have nothing to do with the news headlines, and everything to do with the value you offer. And guess what? That’s always going to be in your control.
How To Have Customers Lining Up To Buy (Dionne's $30k Sale Story) - Dionne Keen
1:17:58Some of my favourite retail and eCommerce origin stories go like this: Someone stumbles across a problem when they’re trying to buy a product. They search high and low, but they can’t find a solution to what they’re looking for. So… … They make the solution themselves! Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfolk was born. Kids’ clothing is a highly competitive niche with all kinds of low-quality, cheap items - so how was Dionne able to build a killer business that generated more than $30,000 of revenue in just a single weekend? She found Scale Your Store, and she listened to every secret we had to offer about how to do exactly that. In today’s Bringing Business to Retail episode, Dionne’s spilling her own secrets about how she was able to not only launch a brand into a highly competitive industry but one that had a full-time salary built in from the very beginning. Plan your own sell-out weekend in 2024 with this overload of tips and tricks - we won’t even chase you for commission!
Should I Pay My Team Bonuses
14:49I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.
The Episode You Were Never Meant To Hear
33:38For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down. But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there. Visit, sure. Live, no. In today’s podcast episode, I will share with you the simple things I do to get through those tough times that don’t cost a thing but could be the hope you need as we reach the end of this year. If you're feeling like 2023 was a bit (or a lot) rough - here are my words of advice... the breakdown often comes before the breakthrough. You may not see the breakthrough coming when you’re in it, but little by little, it’s on its way. Tune in to this podcast episode to find that there's a light at the end of the tunnel.
TikTok Tactics That Work - Tom Moult
55:47Ok, I’ll admit it: I’m a total TikTok skeptic… … At least, I was until today’s episode, when my guest Tom Moult changed my mind for good! If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on the table. In this week’s episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, shares 3 simple tactics that will convince even the biggest cynics amongst us. Because TikTok isn’t just another social media platform. It’s a total revolution in customer engagement. Tom’s here to tell us why an organic presence is the most important investment you can make (yes, before diving into paid advertising!), as well as the secret weapon of a cascading ad strategy that’s alllllll about driving up those results. So you can either keep thinking TikTok’s just a throwaway platform that’s not for you… .. Or you can steal Tom’s secret strategy and see ACTUAL cash in your bank account from taking it seriously. This episode has everything you need to leave your doubts behind and start winning on TikTok. You can’t afford to miss it!
Use These Tips To Sell More
34:00The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business… … And if you’re not using them, you’re leaving money on the table. Whether you’ve met your goals or not over the recent spending extravaganza, it’s time to keep your foot on the pedal. Here’s the fuel you need to hit that next stretch goal, the one after that, and the absolutely audacious goal you never thought was possible. Jump into this week’s Bringing Business to Retail podcast episode to find: How to set goals (and why you need them) The promotions that can really shake things up Why you don’t need to discount to boost your sales The secret weapon you can use ALL year-round to create urgency (how does a 300% increase on last year’s results sound?) The hardest decision you’ll have to make is – which one are you going to use first?