What is "relationship marketing" and why I believe businesses must prioritise it
2024-09-12
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23:35
In a consumer climate where we are making more value-aligned decisions, are more discerning, and are now calculated in our spending (*ahem, right now*) – relationship marketing, and your ability to become front-of-mind through genuine human-to-human connections, relationships and experiences, I believe will be your competitive advantage.
So what the heck is "relationship marketing" I hear you ask?! I dive into it in this episode where I speak to:
- Why I believe it’s become “harder” this year to get sales, leads, and engagement;
- The reason why I am not worried, at all (and why I feel you shouldn’t be too);
- Why I feel “relationship marketing” is going to be key in this climate today;
- The 101 (and my take) on “relationship marketing”;
- 3 simple ways you can incorporate this into your business this month (without having to spend a single $)
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Make sure you follow me on @anitasiek and the team at @wordfetti
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