#677 - We argue about fitness marketing, Carnivore MD & whether we should delete social media

Many have asked "Ben, why did you write How to Live an Awesome Life", why haven't you written a nutrition and health book? Well my mission has always been much bigger than that, its what I have strived for personally, and have tried to foster and inspire in others. Also, nothing works in isolation, you can't optimise some areas of your life without others, it has to all work in tandem, thats why I've written my new 11 step formula to living your most awesome life, which is out today.In this show I explain why I wrote the book, how my journey shaped it, what the 11 chapters cover, and what you'll get from reading or listening to the book. OUT NOW on Amazon, Audible, Kindle, just search my name, you'll see it, it's also in many book stores around the world!

The last 2 years have been really challenging and have seen me change as a person more than at any time in my life, from battling long covid, to having kids, to losing myself, to getting a low testosterone diagnosis, and more. In this show I reflect on these last 2 years, why they have been hard, what I have learnt from the experience and why I am now a better human as a result of it. I hope you enjoy the reflections, this is my final podcast for now after 10 years doing it, follow the next phase of my journey to inspire and help others, by being on my book waiting list: https://howtobeawesomebook.com

Knowing when to quit something in life is key, otherwise things sour, we get resentful, and we aren't doing things that keep us fulfilled and whole. It could be a job, a relationship, a commitment to someone else. We often use logic to decide whether to quit or not, but this is wrong, which I'll explain in this show. This is the penultimate podcast for Ben Coomber Radio, if you listen in, I'll explain why it's time to quit...

We're often sold products to help us "increase our metabolism". Many believe they have "a slow metabolism". There are many metabolic myths, this podcast breaks them all down, defines both metabolism and metabolic rate, how we can increase it, whether products like 'Lumen' - a metabolism hacking device is worth it, and a few other musings, all aimed for us to improve health and body composition. Enjoy.

Diet culture is a problem, but it's also misunderstood in many ways. We re-look at this important topic and evolve our thinking on it, looking at fitness culture, how information is communicated online, the definition of it, how it intersects with mental health, how we should conquer our goals, and finish with a look at our favourite quotes, whether they are motivational or not, and how motivational quotes actually work in the brain.

A cool new piece of research has come out looking at the gut microbiome, bacteria, what happens when people eat different diets, and what this means for that claims that are made around what is the optimal human diet, and how the gut feeds into that conversation. We ensure we make this show practical, but also get to the heart of what the science is trying to tell us. Enjoy. A link to the research paper: https://journals.asm.org/doi/10.1128/mBio.00579-21

What sleep supplements are proven by science to be effective? CBD, Lavendar, 5HPT, Glycine? There is lots that is talked about online, but what's worth the money, and how effective are they? Find out in this sleep supplements talk, which also covers key lifestyle factors that play a role in sleep quality.Check out: www.sleepprocoach.com for more, this is who I did the talk for.

I've been self-employed since I was 20. And up until now I've always told the story of why and how I think I ended up being an entrepreneur. But I now think this was wrong, or at least incomplete, I don't think I've been telling the full story. In this solo show I break down the 6 life experiences that I feel shaped my journey as an entrepreneur and how you might learn from this self inquest, and your future goals and desires.

A recent poll indicates that 47% of women have done no vigorous activity in the last year. What's more, while 37% felt that their health has gotten worse over the same period, 67% reported a lack of motivation and 55% a lack of time...so what's going on? In this show, CoHost Tom and guest speaker Jesse Lambert Harden, a successful coach and BTN Academy Graduate, break down the research before talking about the barriers commonly faced by women and what we, as coaches and people involved in fitness, can do about it

There is A LOT online we disagree with scientifically and ethically in the world of fitness, and you could argue marketing has ruined it all. Tom and I have an argument about how we see fitness marketing and the ethics behind it, how science should be referenced online, whether AI can save social media, whether we should delete social media, and whether certain 'personalities' online should be cancelled... Enjoy.