Adam and Simon Bullshit Busters

B Corp's are "companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability." So does that mean you need to be a B Corp? How do you become a B Corp?  In this episode, Adam + Simon answer these questions and suggest some alternatives if B Corp isn't the right fit for you.   https://bcorporation.uk/b-corp-certification  https://small99.co.uk/net-zero/what-net-zero-accreditations-are-there  Connect with us on LinkedIn:  https://www.linkedin.com/in/adambastock/  https://www.linkedin.com/in/simon-batchelar/

Despite the doom and gloom about a recession and inflation on the rise, this is a great time to be doing marketing. Putting time and effort in now will help you grow a more profitable business.    In this episode, Adam + Simon discuss how you can out-manoeuvre big brands and get ahead of other businesses that are scaling back when they should be scaling up their marketing.    This doesn't have to mean spending more, in fact, it's quite the opposite there is a lot you can do without spending a fortune.

Google Analytics is closing - which might be a surprise for some. With so many businesses relying on the data and insight that it provides, many will be left asking why, and what next?  In this episode, Adam + Simon discuss why Google is closing down analytics and what you can switch to instead.    In this episode, we talk about the following alternatives to Google Analytics:  https://usefathom.com  https://plausible.io  https://matomo.org  https://www.monsterinsights.com  Google official announcement of Google Analytics closing:  https://support.google.com/analytics/answer/11583528

Tracking cookies are everyone's least favourite type of cookie. So they're being phased out. If you run Paid Ads (Facebook or Google) this is going to change the way your Ads work and the amount you pay. This change also means the end of the tracking economy as we know it. So what does that mean for businesses that rely on these Ads and especially retargeting Ads? In this episode, Adam + Simon discuss the benefits and opportunities for small businesses.

Adam and Simon talk about the decisions you make in key areas of your business can have a big impact on your sustainability. So even if you're not intentionally thinking about sustainability while making them, they still have an impact.

In the first episode of a new series, Adam and Simon discuss an increasingly common trend and ask, what is ethical marketing?  Connect with us on LinkedIn: https://www.linkedin.com/in/adambastock/ https://www.linkedin.com/in/simon-batchelar/

In this episode, Adam+Simon discuss the environmental impact of e-commerce packaging. They look at why reducing rather than replacing is often an unexpected way to reduce the negative impact of your packaging. Adam explains how some common misconceptions about materials can lead to you actually increasing your carbon footp[print when trying to reduce it. They also talk about the impact of returns and shipping damages.   How Bad Are Bananas book   Amazon: https://amzn.to/3IDgrg4 Not Amazon: https://uk.bookshop.org/a/7531/9781788163811

In this episode, Adam+Simon discuss the term greenwashing. We start off by asking "what is greenwashing? We discuss how you can avoid it, how to spot when someone else is doing it and what it means for your business in the future.  We also discuss environmental policies, what they are and why you need one as well as the term green gushing.   Create your environmental policy: https://small99.co.uk/how-to-write-a-sustainability-policy-course/  What is greenhushing? https://small99.co.uk/net-zero/greenhushing/  The green claims code: https://greenclaims.campaign.gov.uk/

When is the right time to use Paid Ads (Google, Facebook and Instagram Ads) if you have a new business, product or service? Many small business owners reach for Paid Ads to try and increase sales. They think that if something isn't selling then Paid Ads will fix that. In this episode, Adam + Simon explain why this doesn't work and what you can use instead to use your marketing budget more effectively.

After the hype of Clubhouse has died down what has happened to the must-have social audio App? Did they waste a great opportunity? Why did they not release an Android App? What have the other big social networks done in response? Is there still a place for social audio post lockdown? In this episode, Adam + Simon discuss these questions and what Spotify is doing which is really exciting!