Baltic Brand Talks

What happens when a brand stops playing it safe and starts roasting its own customers?In this live episode of Baltic Brand Talks, we sit down with Michael Corcoran, former Head of Social at Ryanair and Founder of social consultancy Slice.The man behind one of the most recognisable (and unapologetically cheeky) brand voices on social media, Michael helped Ryanair generate over 2 billion organic impressions in just 18 months.We dive into the method behind the madness: turning humour into a powerful brand asset, navigating management resistance, cultural differences, and balancing viral content with actual business objectives.

In this episode of Baltic Brand Talks, we sit down with Gediminas Užkuraitis, CEO and Co-Founder at Synthesis CG.We talk about how Synthesis grew into one of the largest strategic teams in the Baltics, working across strategy, data, design and communication, and how their work has shaped some of Lithuania’s most visible brands and transformations.We also dive into the newly launched Global Baltic Brand Index, what makes a Baltic brand truly global, and where the biggest opportunities for the region lie.

In this episode of Baltic Brand Talks, we sit down with Līna Ivanova, Head of SEO & AEO at Scandiweb, to talk about the future of brand visibility in the age of AI.We discuss how brands can show up in AI-generated answers, why AEO is becoming just as important as SEO, what’s changing in e-commerce, and how Scandiweb works with global brands. We also dive into the new Most Recommended Brands by AI ranking, created together with Baltic Brand Forum and Scandiweb, and explore one big question: when people ask AI what to buy or which brand to trust, is your brand part of the answer?

Prime Prometics just crossed €101 million in revenue, five years after launch. We sat down with Gabija Digaitytė-Dobrovolskienė, CMO at Prime Prometics, to see how a Baltic-founded beauty brand built a global business by picking one niche and owning it. What had to go right behind the scenes to get to €101M. The discipline of staying in your lane when the whole category is pulling you elsewhere. Going from performance marketing to owning the brand, the long game of brand building in a business built on numbers, standing out in one of the most crowded categories on earth, what AI is changing in marketing, and what Baltic brands can take from a company that went global from day one.

KitKat just had its most successful year ever at Cannes Lions. We sat down with Wael Jabi, the Global Head of Marketing and Communications for KitKat at Nestlé, to see what it takes to make an already iconic brand even more iconic for a new generation.This year's legendary, still unsolved KitKat Heist and the story behind it. Why consistency matters more than the industry's urge to reinvent everything. The assets that make KitKat instantly KitKat, keeping one big idea alive across decades of campaigns, the role of creative agencies in the age of AI, and what Baltic brands can learn from one of the world's most recognisable chocolate bars.

Cannes Lions 2026 is done, the winners are in, so we sat down to unpack this year's best campaigns. The ones that stood out, the ones we can learn from, and the ones that are our personal favourites. Where the industry is shifting, what we can expect moving forward, and what Baltic brands can take from this year's Croisette.Check the case studies for the award-winning campaigns we mentioned:Rihards picks:Club Deportivo Municipal "The Thousand Sponsors of Muni" https://www.youtube.com/watch?v=tq775MZGE48Wisła Kraków "Lucky Fan Index" https://vimeo.com/1182366532?fl=pl&fe=shÁguila “Resize the Price” https://vimeo.com/1203767931Penny "Sheep happens" https://vimeo.com/1195091152De'Leonghi "Tiny Coffee Shops" https://vimeo.com/1196607563Andris picks:Oreo “The OREO Cows” https://www.youtube.com/watch?v=F2EjJgR0adEHeineken “The Pub That Refused to Die” https://vimeo.com/1190924385Columbia “Expedition Impossible”: https://www.youtube.com/watch?v=N0WxAUkBuQAEdvards picks:Coinbase “Your Way Out” https://www.youtube.com/watch?v=HQJMzTpckPoApple TV Rebrand https://www.youtube.com/watch?v=MWfJcl8deLE

In Episode 30 of Baltic Brand Talks, we sit down with Rory Sutherland – Vice Chairman of Ogilvy, author of Alchemy, and one of the most influential voices in modern marketing and behavioural thinking.This deep dive explores some of the biggest questions in marketing today – from data, measurement and B2B to psychological problem-solving, client relationships, the role of CMOs, and how agencies should really work. Tune in and learn from Rory’s wisdom.

In this episode of Baltic Brand Talks, we sit down with Arthur Analts, the creative mind behind the Baltic Pavilion at World Expo 2025 and multiple award-winning projects that have shaped Latvia’s brand. We explore his journey, international projects like the London Design Biennale and Eurovision, lessons learned from global stages, and his perspective on creativity, design, and pitching Latvia to the world.Listen now and get inspired by Arthur’s journey and creative insights!

For the first time we present a podcast that was held in front of Live audience at the Baltic Brand Forum 2025 Meet & Greet event in Vilnius, September 25, 2025!

In this episode of Baltic Brand Talks, host Andris Rubīns is joined by Giedrė Vilkė, Board Member at LiMA - Lietuvos marketingo asociacija.A true marketing wolf with over 15 years of experience in tech, digital, e-commerce, and brand building, Giedrė shares her journey and insights from the Lithuanian marketing scene.They cover:Giedrė’s background and what led her to LiMAHow LiMA operates, its major events, and the growth into a 1,200+ strong marketing communityLithuanian brands and campaigns she is most proud ofThe current mood and challenges in Lithuania’s advertising industryWhat it takes to be recognized as CMO of the Year 2023 and European Marketer of the Year 2024Key marketing trends and the role of AI in transforming the industryWhy the Baltics should be more united in advertising and creative exportsLithuania’s country marketing today and the role of its fast-growing tech sectorThe importance of brands tapping into culture and connecting with what matters to peoplePlus, we end with three big questions every guest answers:Which brands do you admire and why?Where do you find inspiration – books, podcasts, or travel?What’s your moonshot goal and vision of ultimate success?Tune in for a masterclass in marketing leadership, creativity, and Baltic brand culture.