B2B SaaS Marketing Snacks podcast

38 - How to employ situational awareness as a go-to-market leader

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In today’s episode, Stijn discusses situational awareness as it relates to your go-to-market strategy. In other words, understanding your business’ stage in the T2D3 journey, as well as your market maturity, and how it affects your budget, pricing, and a number of other important factors in your GTM. 

Inside we provide examples, tactical advice, and stijn’s philosophy behind the framework. 

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