The Origin & Evolution of Marketing Automation feat. Clate Mask

Send us a textIn this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.

Send us a textEp 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast.

Send us a textEp 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances and how Aipro bridges this gap by offering a conversational and personalized approach to copywriting. 

Send us a textEp. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the six keys to success. Clate shares insights on how automation can revolutionize small businesses by addressing leaks, increasing efficiency, and fostering growth.

Send us a textEp. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares insights on managing client expectations, real-life scenarios of complicated workflows, and why it's crucial to build strong foundations before adding advanced features. This episode is a must-listen for founders, marketers, and automation specialists looking to streamline processes and achieve better results with less complexity.What You'll Learn:5:58 - Why it’s important to create flow charts that are easy to follow for yourself and others17:16 - The signs that a workflow in CRM software has become overcomplicated19:12 - Why it’s crucial to understand the ecosystem of the software you're using for automation23:15 - An expert tip that can improve efficiency in automation workflows28:45 - What it means to create "automated conversations" within your workflow tasks31:20 - The one thing you must keep in mind when building out a process to ensure any team member can execute it successfully33:15 - Why it’s important to resist the temptation to add too many features too quickly when building automation systemsResources:Subscribe to the Automation Bridge NewsletterStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Send us a textEp. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.What You'll Learn:4:15 - How MarTech can be used as both an adjective and a noun9:07 - The differences between a digital marketer and a MarTech marketer11:30 - How MarTech relates to automation in marketing13:45 - Why is it important to understand the distinctions between marketing technology and sales technology15:20 - How is the increasing complexity of marketing technology affecting the industry?17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology19:30 - The relationship between technology and software in the context of MarTechResources:ASG 195 - The Subjective Approach to MarketingSubscribe to the Automation Bridge NewsletterStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Send us a textEp. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlights the importance of embracing experimentation, focusing on data, and doubling down on what produces results, even if it doesn't align with industry norms. With insights drawn from his consulting experience, Chris invites you to free yourself from the pressure of following the crowd and embrace the marketing approach that unlocks success for your unique business.What You'll Learn:4:12 - How the context and dynamics of your specific industry should impact your marketing approach7:35 - Is there really a "one-size-fits-all" solution when it comes to effective marketing strategies?19:10 - Why having an internal marketing team is crucial as your business matures22:47 - How to use software to help identify your unique marketing needs before building custom solutions26:10 - Why you should always trust your data over traditional “successful marketing frameworks”32:40 - What cultivating a mindset of "marketing freedom" will do for your businessResources:Subscribe to the Automation Bridge NewsletterStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Send us a textEp. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and announces an upcoming program aimed at helping Automation Service Providers secure consistent, high-value contracts and achieve stable, six-figure incomes. Tune in to learn about this exciting opportunity and gain clarity on positioning yourself as an Automation Service Provider in the quickly evolving automation marketplace.What You'll Learn:3:03 - Chris revisits and redefines the term Automation Service Provider6:18 - The most common areas Chris has seen automation being deployed8:50 - How to more specifically describe the type of automation services you provide10:48 - Benefits of using the Automation Service Provider title13:42 - Chris introduces and exciting new program offer18:09 - The challenge the new program aims to solve for Automation Service Providers19:39 - How to learn the 3 secrets for getting consistent, long-term contractsResources:Find out more about the 3 Secrets to Getting Consistent ContractsSubscribe to the Automation Bridge NewsletterStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Send us a textIn this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succeed. Chris shares personal insights on how investing in understanding, through communities, programs and self-reflection, has been key to his own growth. You’ll also get a sneak peek into upcoming programs from Automation Bridge designed to help technical professionals and business owners alike level up their understanding and skills. Tune in to learn why slowing down to deepen your understanding may be the most important thing you can do to accelerate your business.What You'll Learn:2:35 - How the lack of standardized learning in online business lead to reckless decision-making4:44 - The main symptom of people substituting understanding with tools and gurus6:38 - Could it be that you don't need another tool, funnel, or expert, but rather a better understanding of your current situation?8:11 - How to assess what you actually understand and identify areas where you need help11:14 - Why clarity, which often comes with understanding, is so powerful in business decision-making15:44 - The purpose of the new program Chris is launching for technical professionals22:30 - Why it is crucial to slow down, deliberate, and align with people who can help you do things the right wayResources:Subscribe to the Automation Bridge NewsletterStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

Send us a textEp. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improved integrations, and new AI capabilities. You’ll learn how Keap is positioning itself as a holistic solution for businesses looking to automate operations, onboarding, hiring, and more through a combination of software and strategic services. Tune in to find out if Keap might be the right fit for your business automation needs and how partners like Samantha can help drive success with the platform.What You'll Learn:4:15 - What made Samantha want to dive deeper into learning about Keap10:44 - The areas beyond just marketing and sales that Keap is now aiming to automate for small businesses15:00 - Changes Keap has made to streamline and modernize its user interface22:35 - How Keap is improving its pricing with bundles28:17 - How partners are bringing strategy and implementation services to Keap31:47 - Improvements Keap is making to their integration capabilities with other tools32:35 - New features Keap is rolling out, like two-way text messaging and email health monitoring33:16 - How Keap is leveraging AI for capabilities like content writing support37:58 - Samantha shares why Keap’s capabilities align with Chris’ “Significant Six" principlesAbout Our Guest:Samantha Pointer Foxx, CASP™ is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises and founder of Sam’s Tech Academy. She helps small business owners and CEOs who need their marketing systems automated, but don't want to touch the tech or do it themselves. Her from Audit to Automation™ service connects strategic planning, process documentation, technology, automation implementation and data to help organizations optimize and grow.Resources:Fill out Samantha’s Form to Learn More About KeapASG 004 - The Significant SixSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training