How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo

In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Golden, Founder and CEO of IGL Nails, about her journey from side hustle to beauty industry disruptor. Brittany shares how she’s revolutionizing the press-on nail market with inclusive designs for all nail bed sizes, tackling challenges like sourcing manufacturers and scaling her brand. She also discusses empowering women through beauty, overcoming adversity, and her vision for IGL’s future. Tune in for entrepreneurial insights and inspiration!

In this episode of B2B Breakthrough, Ciara Cristo chats with Tony Parker, four-time NBA Champion and Founder and President of Infinity Nine Group, for a dynamic conversation on transitioning from sports to business. Tony shares his insights on the importance of resilience, adaptability, and mentorship. He discusses his ventures, including real estate, his basketball academy, and his investment group, Infinity Nine. Reflecting on his work with Alibaba’s Athlete365 program, he highlights equipping athletes with tools to succeed post-retirement. The discussion delves into balancing AI innovation with human creativity, navigating entrepreneurship’s challenges, and Parker’s vision for 2025. This episode showcases Tony’s passion for empowering others to pursue dreams with

In this episode of B2B Breakthrough, our new host, Ciara Cristo, chats with Natalie Jacob, founder of Etymology Jewelry, about her creative journey and commitment to sustainability. Natalie shares how her fine arts background inspired her to build a thriving jewelry business blending vintage charm and modern style. She discusses challenges and successes in navigating the jewelry industry, from sourcing sustainable materials to connecting with customers. Packed with entrepreneurial insights, this conversation will inspire listeners to embrace their creativity and pursue their passions.

In this episode of the B2B Breakthrough Podcast, host Sharon Gai is joined by the Founder and CEO of buffaBRAND Marketing, Corey Brown. Corey has had a slightly unconventional journey from building custom apparel websites to becoming a leading expert in Amazon consulting and Walmart account management. This path has revealed many insights around creating brand strategies, navigating the complexities of e-commerce, and adapting to rapid industry changes, many of which he shares with us on the show. Corey looks at the positives and pitfalls in navigating Amazon’s latest AI innovations, like the new Rufus tool, and discusses the potential risks of AI-driven review aggregation for sellers. Tune in for a whole host of actionable advice for sellers looking to scale their businesses in a competitive marketplace.

In this episode of the B2B Breakthrough Podcast, host Sharon Gai interviews Darrell Spencer, the founder and CEO of King's Crowning and Crowned Skin. Darrell discusses his journey from a corporate career to pioneering beauty and hair care products designed for Black men. He shares insights into omnichannel marketing, product development, and the importance of customer engagement. Darrell also touches on the challenges he faced breaking into the beauty industry, how he balances rational and emotional appeal in marketing and his vision for empowering men to embrace self-care.

In this episode of the B2B Breakthrough Podcast, Ron Williams, a former bodybuilding champion turned eCommerce brand owner, joins host Sharon Gai. Together they explore how a mindset shift transformed Ron’s life and business, helping him overcome personal and professional challenges. He discusses his journey into the fitness industry, creating innovative products like the Iron Chestmaster and Total Body Bar, and navigating the complexities of building a brand. Ron also highlights his use of Alibaba.com for sourcing and optimizing manufacturing processes, positioning the platform as a key player in his business growth strategy. Get a deep dive into personal development, business scaling, and the impact of eCommerce on brand success.

In this episode of the B2B Breakthrough podcast, Sharon sits down with Fred Espinal, CEO of Espinal Puro LLC and Hanley Cigar Company. Fredelyn shares his inspiring journey from the Dominican Republic to building a successful cigar business despite having no prior experience. The conversation explores his passion for cigars, the cultural roots of his brand, and his innovative use of social media during COVID-19. Fredelyn’s insights on dedication, community, and cultural integrity offer valuable lessons for aspiring entrepreneurs. You won’t want to miss this engaging and thought-provoking conversation with an extraordinary entrepreneur – so tune in now!

In this episode of the B2B Breakthrough podcast, Everette Taylor, CEO of Kickstarter, joins host Sharon Gai. With a diverse background from event ticketing to digital influencing, Everette’s journey is a testament to innovation and entrepreneurship. In this podcast, he shares his evolution from launching Easy Events to leading Kickstarter, and provides insights into what it means to be a modern inventor. Everette discusses the powerful role of Kickstarter in bringing creative projects to life, the misconceptions about the platform, and the strategies for setting and achieving campaign goals. Sharon Gai and Everette also dive into the latest trends in crowdfunding, the growing popularity of physical products, and offer tips on maintaining momentum and fulfilling backer expectations. You won’t want to miss this engaging and thought-provoking conversation with an extraordinary entrepreneur – so tune in now!

In this episode of the B2B Breakthrough podcast, Jules Weldon and Stace Pierce, founders of O.M.E. Gear, join host Sharon Gai. Together, they delve into the inspiring journey from living the van life to creating a successful business that designs and manufactures versatile outdoor gear. They discuss their challenges and triumphs, including the evolution of their product ideas, the importance of perseverance, and their commitment to innovation. They further discuss the unique challenges women face in entrepreneurship and their efforts to support other female inventors through their non-profit, BoldSKY Foundation.

Inside this episode of the B2B Breakthrough podcast, we are sharing our Head of Marketing, Rah Mahtani's, interview on Carlos Alvarez's Wizards of ECOM podcast about the upcoming Alibaba Co-Create conference. They explore the conference’s unique value, catering to both established eCommerce sellers and newcomers, with a focus on actionable growth strategies. Rah highlights the VIP ticket's exclusive perks, such as hotel stays and networking opportunities. They also discuss panels dedicated to female entrepreneurs and a special pitch event offering grants. Rah and Carlos express their enthusiasm for the conference, encouraging listeners to take advantage of early bird pricing and special discounts. Don’t miss this inspirational conversation.