Ad Age Marketer's Brief
E.J. Schultz
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
147 avsnitt
Why Applebee’s is turning its customers into marketers
18:41
Testimonials from ‘regulars’ and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.Why Hormel has gone nuts
29:19
Rafik Lawendy shares plans for the newly acquired Planters brand.Missa inte ett avsnitt av “Ad Age Marketer's Brief” och prenumerera på det i GetPodcast-appen.
How Marriott is navigating the pandemic and finding its way into the metaverse
20:53
Brian Povinelli, senior VP at the hotel chain, talks about Marriott’s first NFT collection, how people are traveling, and what the omicron variant means for hospitality.How Campbell’s is riding the cookie craze
19:18
Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand.Marketers of the Year
28:27
Ad Age reporters break down our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. We dig into why each company made the list, which includes a few surprises.Managing the CMO-CEO relationship
32:29
The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.Why Albertsons is starting its own retail media network
21:03
Albertsons’ Kristi Argyilan talks about the evolution of shopper marketing and shifting consumer behavior amid product price increases.How eBay is positioning itself this holiday season
18:38
EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holidayHow buy now, pay later brand Affirm is building brand awareness
21:02
Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.How Roomba is marketing its robot vacuum
19:10
The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.
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