Everything on B2B Marketing. This series delivers high-value content in a short period of time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you make progress in your B2B Marketing career.
7 Steps of a B2B Content Marketing Strategy - Part 1
5:57Creat a B2B Content Marketing Strategy in just 7 steps. In this episode we cover the first 4 steps. Stay tuned for the final 3 steps.Content:What is Content Marketing?Overview of 7 stepsStep No 1: Identify Your AudienceStep No 2: Audit Your Existing ContentStep No 3: Define AimsStep No 4: Determine Distribution Channels
What is Content Marketing in B2B?
5:39Content Marketing gets you in front of your target group and shows how your business fulfills their demand. The aim is that your potential customer wants to learn more about your product, service, and business. Content Marketing is important because it is a natural way to create leads. Your B2B content marketing strategy strives to position yourself as a thought leader. For example, by using educational, fact-based content.Content:What's the idea of Content Marketing?Definition of Content MarketingWhat does this Definition means?Content Marketing creates trustThought LeadershipCreate organic website growth
4 Google Search Types in B2B Marketing
5:28What is the intention a user has when searching on Google? And how to use the 4 Google Search Types in your B2B Marketing efforts? In this episode we cover the differences between informational, navigational, commercial and transactional serach intents.Content:What are Google Search Types4 Search IntentionsInformational Search TypeNavigational Search TypeCommercial Search TypeTransactional Search TypeHow to use them in your Marketing
How to create a B2B Marketing Strategy in 6 Steps (Part 2)
5:53Here is the second part on "How to create a B2B Marketing Strategy in 6 Steps?" This is a step-by-step guide. In this episode we cover the final 3 milestones on your way to a better strategy paper. Step 4: Define the Customer JourneyStep 5: Create a Marketing PlanStep 6: Make your results measurable Content:Recap on the first 3 stepsNo. 4 - Define Customer JourneyNo.5 - Create a Marketing PlanNo.6 - Make results measurableRelated Episodes
How to create a B2B Marketing Strategy in 6 Steps (Part 1)
5:27How to create a B2B Marketing Strategy in 6 Steps? Here is a step-by-step guide. In this episode we cover the first 3 milestones on your way to a better strategy paper. Step 1: Define aimsStep 2: Analyze the status quoStep 3: Define your target group. Content:3 of the 6 B2B Marketing Strategy StepsDo you need a Strategy?6 Steps to creat a StrategyNo.1 - Understand your portfolio and define aimsNo.2 - Analyze status quoNo.3 - Define your target groupRelated Episodes
B2B vs. B2C Marketing: Channels
5:17This podcast is all about Marketing Channels and how they differ between Business Marketing and B2C Marketing. This episode concludes the series B2B vs. B2C.Content:Marketing Channels in B2B and B2CNo.1 - Online PresenceNo.2 - Social Media MarketingNo.3 - Search Engine MarketingNo.4 - Content MarketingNo.5 - Classic Marketing and PrintNo.6 - Event MarketingRelated Episodes
B2B vs. B2C Marketing: The 7Ps
6:03Listen and learn about differences between B2B and Business-to-Consumer Marketing from the perspective of the "7Ps" of Marketing. This is the first of two podcast in the series B2B vs. B2C.Content:B2B and B2C MarketingNo.1 - Product and ServiceNo.2 - PriceNo.3 - Place and DistributionNo.4 - Promotion and CommunicationNo.5 - PeopleNo.6 - ProcessesNo.7 - Physical EvidenceRelated Episodes
What is B2B Marketing?
4:53Join us in this episode and find out what Business-to-Business Marketing is all about. We talk about the very basics and how to define the term.Content:Understand B2BWhat is B2B Marketing?Definition of B2B MarketingAim of B2B MarketingB2B vs. B2C MarketingRelated Episodes