copy that sells? write the way people talk: identity architecture part 2 — how to use magnetic messaging to create a universe around your brand

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. In this episode: Reflecting on my viral thread: imperfect action, milestones, and what’s real in the journey Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus Finding your unique business flow – building a path that feels aligned (not just “successful”) Actionable mindset shifts: ditching the “shoulds” and showing up authentically My go-to tools for content creation, automation, and streamlining (with budget-friendly picks!) Resources: Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.    This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy.  We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier.  Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram’s evolving algorithm, balance online growth with offline peace, and invest in community and networking for long-term success. Laura and I both love using B-roll to make content creation easier. You can get a complete shot list here if this is helpful to you! Resources: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it. I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life. You can get a complete shot list here if this is helpful to you! Resources: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.   This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, we’re talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it’s time to shift into action mode. Then, we're diving into three pillars for financial success: Intentional Abundance, Financial Literacy, and the Habits of Top Performers.  Tune in to learn how embracing discomfort can lead to greater visibility, financial freedom, and growth—both personally and professionally. Resources: Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.  This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, I’m diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment.  For too long, we’ve been inundated with salesy, pushy content that screams, “Buy this now!” without providing any real value. You know the type—those flashy, unverified income claims or launch announcements that feel more like a hard sell than an invitation to connect. But here’s the truth: transactional content is OUT, and high-value content is IN. Learn how to pivot your messaging to reach your perfect people in a way that feels authentic and aligned with your energy. By embracing sacred selling, you’ll find that serving your audience can lead to meaningful connections and, ultimately, real results. Smart Girls Mastermind Membership: The fall cohort is open now, but spots are limited! This is your last chance to join for 2024. Step into an out-of-office lifestyle where your business works for you. JOIN THE SMART GIRLS MASTERMIND → Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman, with editing by Kiara Ramirez.

Get the Content to Conversion dashboard here. In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust me, you'll want to be ahead of it.   For too long, we've all been flooded with salesy, pushy content that screams, “Buy this now!” without offering much value. You know the type—those flashy, unverified income claims or launch announcements that feel like a hard sell instead of an invitation to connect.   But here's the thing: transactional content is OUT, and high-value content is IN.   Learn more about how to pivot your content to reach your perfect people in a way that feels good to you.   Smart Girls Mastermind Membership: the fall cohort is open now, but spots are limited! This is the last time to join for 2024. Join us today and take the next step toward an out-of-office lifestyle where your business works for you. JOIN THE SMART GIRLS MASTERMIND →   Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman, editing by Kiara Ramirez

Get the Content to Conversion dashboard here. In this episode, we explore the power of risk-taking and how stepping out of our comfort zones can lead to serious growth. I share a personal story about some of my recent leaps of faith. We’ll discuss overcoming comparison paralysis and the importance of a supportive community, all while embracing the unknown to pursue our dreams.   Smart Girls Mastermind Membership: the fall cohort is open now, but spots are limited! This is the last time to join for 2024. Join us today and take the next step toward an out-of-office lifestyle where your business works for you. JOIN THE SMART GIRLS MASTERMIND →   Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman, editing by Kiara Ramirez

Grab the Content to Conversion workshop for free In this episode I'm sharing details on how to use your Human Design Energy Centers for content creation. For entrepreneurs and creatives, aligning content creation with your unique Human Design Energy Centers can elevate your strategy and connect you more authentically with your audience. This information is straight from the Content to Conversion Workshop sponsored by Flodesk. Want more proven frameworks, templates, and tools like this to scale your obsession worthy brand? The Smart Girls Mastermind is officially OPEN for the Fall cohort! 🎉 Smart Girls Mastermind is the done-with-you membership that helps you scale your obsession-worthy brand with a smart, scalable system. Forget monthly live launches and one-off sales tactics—this is all about creating a sustainable, automated business that works for you. Here’s what you’ll get: A system to unlock Instagram's money-making potential and transform your business into an obsession-worthy brand. Weekly live lab sessions with hands-on guidance, actionable strategies, and instant replays if you can’t join live. Access to proven tools, templates, and a supportive community of like-minded creators and CEOs. Personalized support to build an automated sales funnel that sells 24/7. High-level business strategies that get results without the hustle and burnout. The fall cohort is open now, but spots are limited! Join us today and take the next step toward an out-of-office lifestyle where your business works for you. JOIN THE SMART GIRLS MASTERMIND →   Want to chat about this episode? Text 📲 at +1 (323) 405-9256 This show is produced by Ben Alleman, editing by Kiara Ramirez

Have you noticed certain phrases suddenly dominating conversations? "Mindful and demure" and “BRAT summer” are the obvious ones - but before that "Main Character Energy", "Soft Girl Era", even "Goblin Mode" was named word of the year... These words seem to appear out of nowhere, then they're everywhere. But how do you create your own community mantra? Tune in to learn more! Plus: Join the Content to Conversion Catalyst workshop for free What You'll Learn: Day 1: Unlock Your Content Superpower Discover your unique Human Design blueprint and create content that flows effortlessly. Say goodbye to forced creativity and hello to content that feels naturally aligned. We'll dive deep into the styles and themes that resonate best with your energy.   Day 2: Craft Your Magnetic Brand (Plus Reel & Carousel Magic!) Ready to make your brand irresistible? I'll show you how I fine-tune brand identity so it's authentically YOU. Plus, I'm sharing my secret sauce for creating those attention-grabbing reels and carousels that skyrocket engagement and follower count.   Day 3: Convert with Kindness (& Automations!) Here's where we bring it all together. From crafting perfect posts to building a community that converts, I'll guide you through creating community lead magnets and proven email sales sequences.    You'll also learn how to set up automations that keep sales rolling in while you're out living your best life—whether that's at yoga, sipping matcha, or whatever your favorite OOO activity is. RESOURCES:   Get on the Smart Girl's Mastermind waitlist Join the 75 Day Human Design Content Challenge The NEW Unschool FREE How to Launch Masterclass is available here! Join the Smart Girls Broadcast Channel for free on Instagram Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256  This show is produced by Ben Alleman, editing by Kiara Ramirez

 "Keep your job until you can't possibly any longer." Get on the Smart Girl's Mastermind waitlist Join the 75 Day Human Design Content Challenge Today's episode: Nicolle gets real about how her spiritual business blossomed from casual, donation-based intuitive readings into a full-blown entrepreneurial journey. We talk accidental entrepreneurship, battling insecurities, and the fear of showing her face online. Nicolle is on a mission to build a community where spirituality is for everyone and where you feel safe to envision and live the life you've always dreamed of. Nicolle’s work has been featured in major publications and she’s hosted events with global brands like Hyatt, Soho House, NeueHouse and Alila Maria Hotels. Nicolle has created a community of over 155,000 devoted followers and has helped thousands of women through her online courses, 1:1 sessions, mentorship program, corporate experiences, events and monthly membership RISE. Follow Nicolle on Instagram: @nicollemerrilyne RESOURCES: The NEW Unschool FREE How to Launch Masterclass is available here! Join the Smart Girls Broadcast Channel for free on Instagram Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256  This show is produced by Ben Alleman, editing by Kiara Ramirez