You Started An Agency

The legendary Brigitta Szaszfai drops by for an in depth break down of the iconic 'Kiama Ice Creamery' ad / jingle, as a special one off Bonus episode. Hoping to have more from Brigs in season 2!

With over 25 years experience in Account Management / Business Management (aka a 'Suit') and recently promoted from TBWA Australia's Managing Director to Chief Growth Officer role, let's see how Nitsa Lotus handles finding out about her 'new agency' UNSUITABLE - an agency with no Suits.  How does it work? Why did she think of it? What do Suits really do anyway? With a cameo appearance from Brad Pitt mid way through the episode, let's find out.

This week I put Creative Director Darren Cronje on the spot to talk me through AWARDED - an agency built for the sole purpose of winning awards. Nothing else.

I put Strategy Director Este Du Plessis on the spot this week with 'A Better Place' - an agency created solely to make the world a better place to live. Let's see how she takes it in her stride when I inform her all her clients are fast food, guns & ammunition distributors, political dictators and the like.

For my first episode I put Creative Director James Yeats Smith on the spot by introducing him to THE YES AGENCY - an agency he 'created' after noticing a gap in the market where he could overcome any client tension by simply saying Yes to every request. Their motto: Affability over Authenticity. Let's see how this pans out for him.