What Works podcast

What Works

Tara McMullin

The nuts & bolts of building a stronger business

300 Episodes

  • What Works podcast

    EP 360: Slowing Down To Make Sustainable Choices

    30:12

    Today, you're going to hear from 4 other business owners who have also found that slowing down has helped them operationalize their values in their businesses. You'll hear from Sarah Cottrell, the founder of Former Lawyer, Gracy Obuchowicz, a self-care consultant for companies & organizations, Yvette Ramos-Volz, a glass artist & aromatherapist, and Jennie Morris, the founder of Vegology. Each one is finding ways to create the necessary space to check in with their core values before making decisions about their business—big or small. By slowing down, they make their values a core operational consideration, instead of merely good copy on a website. The post EP 360: Slowing Down To Make Sustainable Choices appeared first on What Works.
  • What Works podcast

    EP 359: Operating An Ethical Business With the ethical move Founder Alice Karolina

    48:16

    When you orient your motive toward making room for difference, including people who's experiences aren't like yours, taking steps to not hurt people with your business, I think you can find both some peace and the motivation for real, lasting change. Today, I have a conversation with Alice Karolina. Alice is a brand strategist as well as the founder of the ethical move, which champions ethical marketing and sales among small business owners. Alice and I talk about how the ethical move came to be, the values that guide the work the ethical move does, and how the business is set to evolve into the future. Now, let's find out what works for Alice Karolina. The post EP 359: Operating An Ethical Business With the ethical move Founder Alice Karolina appeared first on What Works.
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    EP 358: Imagining New Ways To Work With Future Proof Skills Lab Founder Liz Wiltsie

    44:56

    My guest today is a perfect example of this. Liz Wiltsie is the founder of the Future Proof Skills Lab and the host of Sustainably Human At Work. She's a trauma-informed, abolitionist skill builder on a quest to support small business owners to create more intentional, imaginative, and connected workplaces. Liz and I talk through the values her business is built on, as well as the movements her business uses as the focal point of her work. Plus, she sheds some light on how both our needs and our values end up manifesting in different ways, as well as how that applies to the workplace. Now, let's find out what works for Liz Wiltsie. The post EP 358: Imagining New Ways To Work With Future Proof Skills Lab Founder Liz Wiltsie appeared first on What Works.
  • What Works podcast

    EP 357: Building A Business Based On What Matters With Coach Mara Glatzel

    50:45

    Lately, I've been thinking about how much we take existing systems and ways of working for granted—and then find ways to operate within those conventions that make us feel like we're honoring our values. Instead of getting clear on what actually honoring our values looks like and then deciding whether we can participate in existing systems and ways of working—or whether we need to create something new. And that's where today's conversation with coach, podcaster, and writer Mara Glatzel begins. Mara is the host of Needy, the creator of Tend, and the kind of person I naturally think of when I think about operationalizing values. But what you'll hear Mara tell me first is that, a while back, she realized that the kind of life and work she wanted for her clients wasn't the kind of life and work she had structured for herself. That's easy to understand since Mara's values and the values her business is built on run counter to the values of capitalism and workism. What I'd love for you to think about as you listen to this important conversation is what you take for granted as you build your business. What assumptions do you bring with you? What shoulds and supposed-tos get in the way of fully realizing—and operationalizing—your business's values? Mara and I unpack how she did that for herself and what's come out of the process—and I think you'll find the conversation a creative jumpstart for considering how you could do things differently too. Now, let's find out What Works for Mara Glatzel. The post EP 357: Building A Business Based On What Matters With Coach Mara Glatzel appeared first on What Works.
  • What Works podcast

    EP 356: Creating A System Of Care

    28:07

    Today, I have 3 more contributions to this month's discussion about systems. Each one tackles a different aspect of this idea that "systems just are." Writer Mary Beth Huwe shares a beautiful definition for systems as a whole and how that applies to the way she approaches working with her clients. Krysta Williams, an artist and systems support person for small businesses, shares how seeing businesses as systems has led her to a more holistic approach to business-building support. And Amy Kuretsky, an acupuncturist and business coach balancing two businesses, shares how she created a care system for herself as an entrepreneur to make sure she has what she needs as her businesses see massive growth. The post EP 356: Creating A System Of Care appeared first on What Works.
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    EP 355: Cash Flow Is A Feminist Issue

    25:30

    It's easy to think 2-dimensionally about the money in your business: revenue and expenses. But 2-dimensional thinking makes it much harder to find the money to grow. If you can start to think 3-dimensionally (revenue + expenses + time), then you can expand your opportunities. Managing for cash flow gives you a way to see the interconnected components of money in your business. Plus, it's a way to powerful financial systems and live out feminist & anti-colonialist values. The post EP 355: Cash Flow Is A Feminist Issue appeared first on What Works.
  • What Works podcast

    EP 354: Making Sales A System With Coach Pony Founder Christie Mims

    48:43

    Today, I’m talking with Coach Pony founder Christie Mims. Christie helps coaches build a real business with her program of the same name. Plus, Christie is host of the Coach Pony podcast, a show we lovingly produce at YHM. I knew I wanted to talk with Christie about her processes & systems—but when she told me about her two competing sales funnels, I had to know more. What I learned is that by honing her full sales system—and not just an individual funnel or two—she celebrates the complexity that comes with any buying process. This conversation is going to be a treat for anyone who wants the inside scoop on how sales funnels actually work. And it might also be a cautionary tale. Now, let's find out what works for Christie Mims! The post EP 354: Making Sales A System With Coach Pony Founder Christie Mims appeared first on What Works.
  • What Works podcast

    EP 353: Dancing With Systems In Clickup With Lou Blaser & Sean McMullin from YellowHouse.Media

    59:43

    When you bring a systems thinking approach to business strategy, management, sales, marketing, and even the creative process, how does that shift your decision-making and action? To kick off this month, I wanted to start with a conversation from my own team—the YellowHouse.Media team. I asked Sean McMullin and Lou Blaser to talk with me about the systems they're using to manage the podcasts we produce and how they're organizing that in Clickup. Moving to Clickup was absolutely a case of getting the beat. Sean had to pay close attention to how our podcasts hosts worked, what was different from the way hosts who are always on deadline versus hosts who work ahead approach their work, and how software was either adding or removing friction from the process. Sean and Lou talk about all of that and more. So let's find out what works for managing projects at YellowHouse.Media! The post EP 353: Dancing With Systems In Clickup With Lou Blaser & Sean McMullin from YellowHouse.Media appeared first on What Works.
  • What Works podcast

    EP 352: Personal Strengths Make Strategy Stronger

    37:52

    I've got four more stories of business owners leveraging their strengths for you today. And the thread that runs through each of them is how using personal strengths as a filter allowed them to make components of their businesses more natural and effective. You'll hear from Lysa Greer, Mary Knox Miller, Nayla Bahri, Mytili Jugunaathun, and Lisa Townsend on how they've leveraged their strengths. The post EP 352: Personal Strengths Make Strategy Stronger appeared first on What Works.
  • What Works podcast

    EP 351: Thinking Differently With Writer Kris Windley

    53:00

    I've never thought of myself as very good at visual art or graphic design—even though I wished I was. Then, I had a conversation with writer, developmental editor, and communications consultant Kris Windley. Kris told me all about how she'd been learning how to draw to support her writing—and that helped manage her attention & focus as she navigates ADHD. I don't think I can overstate how much this got my wheels turning. It wasn't until January that I really got to work on the project finding ways to illustrate my ideas. But once I got started, I couldn't stop! Here 8 months later and almost a year after that conversation, I feel like I have a really powerful tool in my toolkit. And that that tool leverages a strength I had only been using at half-power. This episode is a rebroadcast but, if you follow my non-podcast work, I think it will have new meaning for you now—as it does for me. And regardless, I think it's really encouraging to hear about how Kris has intentionally and methodically introduced this new skill into the way she works! Now, let's find out what works for Kris Windley. The post EP 351: Thinking Differently With Writer Kris Windley appeared first on What Works.

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