We Googled You

We end Season 3 with a real one - Kate Assaraf, founder of Dip, is rethinking sustainable hair care by proving you shouldn't have to sacrifice performance to ditch the plastic. Drawing on her beauty industry experience, Kate built a brand that challenges greenwashing, rejects traditional marketing playbooks, and makes sustainability accessible without the guilt. From creating high-performing conditioner bars to redefining success through community impact and supporting independent retailers, Kate shares why doing business differently can be better for both people and the planet. https://dipalready.com/  

After two decades in emergency medicine, Dr. Allan Mottram realized he was spending his career treating the consequences of problems that had been developing for decades. That realization led him to build Perennial, a longevity practice focused on catching problems earlier and helping people stay healthier longer. We talk about what actually matters for longevity, the hype around peptides and GLP-1s, why healthcare is painfully slow to evolve, and how Allan got so frustrated with electronic medical records that he eventually built his own—using AI to pull together a patient's labs, history, etc into one actionable picture. It's a fascinating look at where medicine is headed—and what it might look like if we stopped waiting for things to go wrong.

Luke Mickelson's journey from a successful career and comfortable life to finding a deeper sense of purpose began with something heartbreakingly simple: discovering that children in his own community were sleeping on the floor. What started as a few beds built in his garage with his kids became Sleep in Heavenly Peace, a nationwide movement providing beds and a sense of stability to children who need them. Luke joins us for a candid conversation about purpose, redefining success, the power of serving others, raising kids to care about something bigger than themselves, and turning an overlooked problem into a mission. We also hear the story behind his unexpected run on American Ninja Warrior.

Richard Burian has lived an extraordinary life—from serving in Vietnam and surviving combat and PTSD to becoming an artist, inventor, entrepreneur, and writer. In this episode, Richard opens up about the experiences that shaped him, how creativity and writing helped him move forward, and why he believes the key to life is pursuing what you love. He also shares the story behind Good5brations and his mission to create economic opportunities for veterans. Along the way, Richard offers a fascinating look at his unconventional path, his love of art and horse racing, and the mindset that has kept him reinventing himself for decades. His message is simple: don't hold yourself back—if there's something you want to do, go after it. https://good5brations.com/

Beth Mazza has built, sold, and grown multiple successful businesses—but her biggest lessons came from what happened after the exits. In this candid conversation, Beth shares what entrepreneurship taught her about ambition, motherhood, money, identity, and redefining success. She opens up about the sacrifices she regrets, the importance of giving yourself grace, knowing when to sell, and why true financial freedom is ultimately about having control over your time and your life. We also talk about women in entrepreneurship, the power of the pivot, and why success should be measured by more than a number in your bank account. https://femalemavericks.com/ Entrepreneur Like a Mother - available for pre-order and coming out 9/22/26.  Discount code Mavericks25  

Meet Brian Czapco, co-founder of Forward Ketamine. He comes to us with over thirty years of experience in emergency psychiatric and critical care medicine. We discuss the status of mental healthcare in America, emerging research in psychedelic therapy, and the potential to treat anxiety and depression through a combination of therapy and clinical intervention. Is ketamine safe? What does it do? How can it help? All your answers are in the episode! 

From sleeping in a hallway in an LA artist commune to writing songs for major artists and competing on NBC's Songland, Madison native JT Roach has built a career by going for it and betting on himself. In this episode, JT takes us behind the scenes of the songwriting world—from the moment he realized he had to leave Chicago and chase music in LA, to working with artists before they became household names. He also opens up about his Songland experience pitching an original song to OneRepublic, the creative process behind writing for major pop and K-pop artists, and what it's really like working alongside some of the biggest names in music. This conversation also goes well beyond music. JT shares how his family shaped his creativity, how he met his wife, what fame looks like from inside the industry, and why fear can actually be a sign that you're pursuing something worth doing. A funny, candid and inspiring conversation about creativity, taking risks, pursuing your dream, and remembering what keeps you grounded along the way.

What happens when AI, biohacking, peptides, and human performance collide? In this episode, we sit down with entrepreneur and longevity enthusiast Tony Medrano to explore the rapidly evolving world of personalized health. Tony shares his journey from tech entrepreneurship and multiple company exits to working with the NFL and developing Longevity Plan, an AI-powered platform designed to help people better understand their health data and personalize peptide protocols. The conversation dives into Tony's own experience with peptides, the concept of a "digital twin," genetic testing, the potential—and limitations—of peptide therapy, and why better scientific research and safety data are desperately needed. Tony also shares his incredible goal of completing his fourth Ironman at age 55, giving the episode a fascinating look at what it means to use technology, training, and biohacking to push the boundaries of human performance. From AI-driven health optimization to the future of peptides, this episode explores where medicine, technology, and longevity may be headed next. Link to Tony's site: https://longevityplan.ai/ Use code WGY for additional discounts

In our final episode of season 2 we flipped the script. We googled... each other.  Turns out even your closest friends can surprise you. From Liz's real estate to Chelsea's arc from farm kid to design director - we chat life, loss, love and dreams! If you've ever wanted to learn more about who's behind the mic every week, this is the episode for you! Thanks for riding with us as this season took us to Madison, Brazil, Guatemala, Chicago and SF - and we're just getting started

We originally met Fay Johnson at one of her famous parties. Then we learned about her resume: Co-Director of the Human Rights Caucus. Policy advisor at Oxfam. Behavioral science work in rural Kenya and children's hospitals. Product lead at Meta, X, LinkedIn, etc. Oh, and she once ran a TSA-approved airport at Burning Man.