1291: Your Local Grocer Will Soon Have Its Own AI Team... Here's Why and How w/ Yehoyada (Yoyo) Mandeel

Tired of hearing about AI in theoretical terms? This episode is your antidote. We sit down with Yehoyada (Yoyo) Mandeel, an AI implementation expert who is bridging the gap between cutting-edge technology and traditional, non-tech businesses. Yoyo explains why every company—from your local moving company to a real estate agency—is about to become a digital business, and how accessible AI makes this possible. This episode is packed with value for any entrepreneur who wants to move beyond the hype and start using AI to solve real-world problems, reduce costs, and eliminate the tasks that cause burnout in their business. Yoyo’s deep experience with global giants like SodaStream and his current mission with Marzipan Tech provide a masterclass in making advanced technology practical and profitable for everyone.💡 What You'll Take Away For YOUR Business🤖 Why every business, regardless of industry, is becoming a digital business and how you can get ahead of the curve.💡 The simple question to ask that immediately reveals where AI can have the biggest impact: "What is the task that you hate most about your business?"🚀 How agentic AI is making custom, proprietary software affordable and accessible even for small businesses with just $5-10 million in revenue.📈 The "AI Officer as a Service" model and why every company needs to start thinking about AI at the executive level to drive real change.🤝 How to frame conversations about AI to non-tech stakeholders by focusing on value and pain points, not technical jargon.👥 Why AI won't replace your team but will instead augment their capacity, freeing up human capital for more dynamic, creative, and complex work.🛠️ A simple framework for deciding what tasks to give to AI: If you can explain it to a personal assistant in four hours and never talk to them again, it’s ready for automation.📝 About Yehoyada (Yoyo) MandeelYehoyada (Yoyo) Mandeel is the founder and CEO of Marzipan Tech, an AI implementation agency dedicated to making intelligent systems accessible to traditional industries. After a fascinating early career that included studying law, clerking at the Israeli Supreme Court, and working in the Prime Minister's office, Yoyo realized his true passion was in leveraging technology for non-tech businesses. He has since led technology, innovation, and digital transformation for global giants like SodaStream, Adama, and G42, bringing a results-oriented approach to bridging the gap between business goals and cutting-edge AI solutions. Yoyo’s unique vision is to empower the "underserved" small and medium-sized businesses that have historically been left out of the tech revolution.🎯 Yoyo’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Be able to build yourself with the future. Don't fight it and embrace it and enjoy it... Always leave 20% that you're trying new things."📢 Memorable Quotes“If there is a process usually that you hate doing, and that you're doing it more than three times a day, then give it to AI.” – Yehoyada (Yoyo) Mandeel"In the future I believe every business will be a digital business, and that's a pattern that I'm confident in, actually I'm betting all my career on this.” – Yehoyada (Yoyo) Mandeel🔗 Links & ResourcesVisit Marzipan Tech’s WebsiteVisit nxty AI’s WebsiteConnect with Yoyo on LinkedInFollow Marzipan Tech on LinkedInFollow nxty AI on LinkedIn

After a panic attack in a six-star hotel ended his glamorous-on-the-outside corporate consulting career, Victor Costa set out on a journey to find meaning, studying philosophy, religion, and even filmmaking. This exploration led him to a profound discovery: just like music has 12 notes, business is governed by timeless patterns. In this episode, Victor shares how he decoded these patterns into his proprietary "Ten Pillars of Harmony," a framework he now uses to help businesses diagnose their root problems—not just the symptoms. For entrepreneurs feeling the chaos of growth or burnout, this episode is a masterclass in stepping back, identifying the real narrative driving your business, and making simple, powerful changes that restore balance and unlock sustainable success.💡 What You'll Take Away For YOUR Business🔍 How to look past surface-level symptoms (like burnout) to uncover the true root cause of chaos in your business (like poor governance).🎶 The “12 Notes of Business”: Learn how timeless patterns in order, change, and communication govern every company, no matter the industry.📖 Why your company's unwritten "story" is more powerful than your strategy—and how to start writing the narrative you actually want.🧠 How to transform a personal crisis or burnout into the foundational insight for a powerful, mission-driven business.💡 A simple framework (The 10 Pillars of Harmony) to diagnose your own company's health and identify which areas are out of balance.❓ The single most powerful question to ask yourself and your leadership team to regain clarity and alignment: "Is this the story we want to write?"📝 About Victor Costa Victor Costa is the founder of Vocalis, a consulting firm that helps organizations transform challenges into growth opportunities. His unique methodology, the "Ten Pillars of Harmony," is the product of 15 years of professional experience advising over 40 companies in 20+ countries. After a successful but unfulfilling corporate career led to a personal crisis, Victor dove into philosophy, comparative religion, and filmmaking to reconnect with his purpose. This eclectic journey gave him a powerful new lens through which to view business, allowing him to see the timeless, universal patterns that determine organizational success or failure.🎯 Victor’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "I truly believe that everyone is an artist... it's not about how great you do it. It's just about doing it... The world needs real artists. We need people that are willing to add their personal input to what they do."📢 Memorable Quotes"We pick villains and heroes and victims... and these narratives, they take a life of their own... My first question is, 'Is this the story you want to write?'" – Victor Costa"I began to think, is there maybe something not necessarily old, but maybe timeless that we have forgotten about? And would the answer to our timely needs be in those timeless patterns?" – Victor Costa"There are billions if not trillions of songs and they're all made of the same 12 notes. It doesn't mean that every song is the same... My quest in business was exactly that: what are the universal patterns in business?" – Victor Costa🔗 Links & ResourcesVisit Vocalis’ WebsiteConnect with Victor on LinkedInFollow Vocalis Consulting on LinkedIn

Tired of endlessly scrolling through streaming services only to give up and rewatch The Office for the tenth time? You’re not alone. In this episode, we sit down with Chris Pearcey, the founder of Decisio Media, who is tackling the universal problem of decision fatigue in entertainment. Drawing from his extensive experience leading product and engineering at giants like Nike and AWS, Chris is building a patent-pending platform designed to help you discover what to watch, read, and listen to with a simple, intuitive swipe. This episode is a masterclass in turning a common frustration into a scalable business, building a tech product from the ground up, and creating a powerful, ad-free business model that prioritizes user experience above all else.💡 What You'll Take Away For YOUR BusinessHow to turn a universal frustration (like decision fatigue) into a patent-pending, scalable business idea.A breakdown of a non-traditional, ad-free business model focused on data, licensing, and analytics instead of sponsorships.Why "old-school" data processes can sometimes outperform AI, and how to know when to scale back on trendy tech for better results.The "Goldilocks" principle: How to balance moving fast to capture the market without sacrificing product quality or overwhelming your team.The critical importance of surrounding yourself with the right people, including a "yin to your yang" to keep you grounded and strategic.Strategies for championing indie creators and building a platform that serves both consumers and producers, creating a win-win ecosystem.How to leverage a deep professional background from corporate giants to build your own venture from scratch.📝 About Chris Pearcey Chris Pearcey is the founder of Decisio Media, a startup reimagining how we discover entertainment in an age of endless content. With a powerful background in product and engineering leadership, he has built and scaled technology for world-renowned companies like Nike and Amazon Web Services (AWS). Chris is now channeling his deep expertise in data into solving one of the most relatable problems in modern life: what to watch next. His unique perspective combines big-tech execution with a user-first, indie-friendly startup ethos, making him a true innovator in the media landscape.🎯 Chris’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Ask the right questions."📢 Memorable Quotes “I want everything to be a delightful experience. I want everyone to use this and know that when they use it, it's going to give them what they need and not be inundated with ads.” – Chris Pearcey“I love the idea of not worrying about failing so that you can find... if you are wrong, you can see why you're wrong and then fix it next time.” – Chris Pearcey“We're trying to Goldilocks it… we're trying to find baby bear's porridge every time for each decision. But at the same time, we have to be quick.” – Chris Pearcey🔗 Links & ResourcesVisit Decisio Media’s WebsiteConnect with Chris on LinkedInFollow Decisio Media on LinkedIn

What can watering flowers teach you about building a successful business? As it turns out, everything. In this Solo Sunday episode, Brian shares a powerful analogy that started in his front yard and applies directly to your entrepreneurial journey. He discovered that while he was nurturing his flowers, he was also unintentionally watering the weeds right alongside them—and they were growing just as fast. This episode is a crucial wake-up call for every entrepreneur who is pouring time, energy, and resources into their goals. Brian breaks down how the "weeds" in our business and life—like bad habits, draining clients, negative thoughts, and mindless distractions—don't just exist; they grow stronger every time we "water" them.✨ Why This Matters for YouThis simple mindset shift from gardener to entrepreneur can change the trajectory of your business:It helps you identify the hidden drains on your time, energy, and focus that are sabotaging your progress.It moves you from passively accepting "the way things are" to actively curating an environment built for success.It reveals why simply working harder isn't enough if you're simultaneously fueling the things holding you back.It gives you a simple, powerful framework for auditing your daily actions, your client roster, and even your thoughts to ensure you’re only growing what you want.📝 Key TakeawaysWhatever You Water, Grows. This is the fundamental rule. Your attention is the water. It applies to both your brilliant business ideas (flowers) and your nagging feelings of imposter syndrome (weeds).Ignoring Weeds Isn't Neutral. Thinking a bad habit or a difficult client is "just there" is a mistake. As long as they are in your garden, your general efforts will inadvertently help them grow and take over.Your Mindset is a Garden. Thoughts of worry, comparison, and self-doubt are weeds. Every time you entertain them, you are watering them, making them stronger and harder to remove later.Growth Requires Pulling Weeds. True progress isn't just about nurturing the good stuff; it's about having the discipline to do the uncomfortable work of removing what doesn't belong.Entrepreneurs are Natural Waterers. Your persistence and patience are superpowers. This episode challenges you to be incredibly intentional about where you direct that powerful energy.🚀 Put It Into ActionThis week, conduct a "Weed & Flower Audit" for your business and life:Grab a piece of paper. On one side, list your "Flowers"—the projects, clients, habits, and relationships that energize you and move you toward your goals.On the other side, list your "Weeds"—the tasks, clients, distractions, and mindsets that drain your energy and hold you back.Choose ONE weed from your list. What is one concrete action you can take this week to remove it? Whether it's setting a time limit on social media, firing a difficult client, or replacing a negative thought, take the first step to pull it out.🔗 Stay ConnectedSubscribe to the show so you never miss an episode full of insights to fuel your journey.Connect with Brian on Instagram @imetbrianShare this episode with a fellow entrepreneur who needs to stop watering their weeds and start cultivating success.

Frustrated by her own overwhelming wedding planning experience filled with endless spreadsheets and email threads, Hannah Roze turned her pain point into Plannerd, a modern wedding planning platform. This episode is a masterclass in building a business with intention and strategy. Hannah breaks down her journey from identifying a problem she knew she could solve to iteratively building a product that truly serves its users. For any wantrepreneur or entrepreneur, this conversation is packed with insights on launching an MVP, the power of marketing experimentation, and why being a "pain killer" for your customers is the ultimate path to success.💡 What You'll Take Away For YOUR BusinessHow to turn a personal, frustrating experience into a scalable and strategic business idea.The power of the "ugly first draft" and why getting your V1 out there is more important than perfection.How to prioritize your product roadmap by focusing on being a "pain killer, not a vitamin" for your customers.A brilliant strategy for building an inclusive business that collaborates with, rather than competes against, other players in your industry.Why there’s no single "right" answer in marketing and how to embrace experimentation to find what works for you.How to build a sustainable business model even when your service is typically a one-time purchase for customers.A smart way to use AI as a brainstorming partner without letting it hijack your own strategic thinking.📝 About Hannah Roze Hannah Roze is the founder of Plannerd.com, a modern wedding planning platform designed to make the process simpler and less stressful. Drawing from her background in tech at Carta, Hannah saw the parallels between managing complex equity and juggling the countless details of a wedding. Inspired by her own planning journey, she built a suite of tools that empowers couples and wedding professionals alike, proving that the best business ideas often come from solving the problems you know firsthand.🎯 Hannah’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "There is no one way to do something. There is no single answer to seek... it's not about what's the right way to do something, but what is the way that's going to work for your specific goals."📢 Memorable Quotes"It's not if you build it, they will come. It's if you market it, they will come." – Hannah Roze"We talked a lot about wanting to be a pain killer and not a vitamin." – Hannah Roze"You can't improve if you don't just get the v1 out there... just get it out there and know that it's only up from there." – Hannah Roze🔗 Links & ResourcesVisit Plannerd’s WebsiteConnect with Hannah on LinkedInFollow Plannerd on LinkedInFollow Plannerd on InstagramFollow Hannah on Tiktok

In a marketing world filled with Lambo-driving influencers and "get rich quick" schemes, Francois Bergeron and James Binda are a breath of fresh air. The brothers and co-founders of Digital Aspect Marketing join the show to cut through the noise and deliver the truth about what actually works. They debunk the "SEO is dead" myth, revealing how AI is actually rewarding businesses that focus on genuine value and solid fundamentals. This episode is a masterclass for any entrepreneur tired of chasing fads and ready to build a sustainable marketing strategy that gets real results. Fran and James share how their unique blend of operational efficiency and technical creativity has allowed them to grow their firm entirely through referrals, proving that a great product is the best marketing of all.💡 What You'll Take Away For YOUR Business🤖 Why AI is rewarding well-built, value-driven websites (and how it's making SEO more powerful than ever).🧱 How to build a marketing strategy on a solid foundation of fundamentals like web development and SEO, instead of chasing short-lived fads.🤝 The anti-agency approach: Why a "real talk," client-first mindset builds more trust and long-term success than over-promising and under-delivering.📈 The secret to organic growth: How delivering a high-quality product or service can become your entire client acquisition strategy (they’ve never run an ad for themselves!).🛠️ How to leverage AI as a tool for efficiency and creativity, helping you produce better content, images, and videos faster.🤝 The power of partnership: How combining complementary skill sets (like organization and technical expertise) can create an unstoppable business.📝 About Francois Bergeron & James Binda Francois Bergeron and James Binda are the brother co-founders behind Digital Aspect Marketing, a marketing firm dedicated to helping businesses grow through foundational strategies like web development and SEO. With Fran's background in manufacturing and operational efficiency and James's expertise in design and technical development, they've created a powerhouse team. They reject the typical "marketing agency" stigma, focusing instead on building real relationships with clients and delivering high-quality, customized solutions without the hype. Their approach is built on the simple but powerful principle that a great product and relentless execution will always win.🎯 Fran & James’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs “What are you doing or providing or producing that is going to help someone? What is it about you that you're doing that is actually deserving of somebody else's money?... Once you have that... it's a matter of not stopping.” – Fran Bergeron"Just deliver a good product and you will get more business... we just keep delivering good services and we get referrals... that's just what happens." – James Binda📢 Memorable Quotes“If your website is built properly and has valuable information... AI is now going to know better than ever that it's the valid search result for what people are looking for.” – Francois Bergeron“We're not here to just sell you whatever we can. It's: what's actually going to help you and can we deliver it really well?” – James Binda🔗 Links & ResourcesVisit Digital Aspect’s WebsiteVisit Keystone’s WebsiteConnect with Francois on LinkedInConnect with James on LinkedInFollow Digital Aspect Marketing Inc. on LinkedIn

Ever feel like you have too many ideas and not enough time? Multipreneur Andrea Finck is here to show you how to turn that creative energy into a thriving business ecosystem. In this episode, Andrea shares her incredible journey from a corporate career to launching three distinct businesses—Lightsome, Home Watch Madison, and Finding Flow Feng Shui—all unified by a single mission: helping people reclaim their most precious resource, their time.This episode is a masterclass in strategic entrepreneurship for anyone feeling pulled in multiple directions. You’ll learn how Andrea leverages "take stock moments" to spark new ventures, why she believes intuition is the best "tachometer" for business decisions, and how a seemingly disastrous mistake (like losing a client’s keys!) can become the catalyst for your next big pivot. Tune in to discover how to manage multiple passions, find the common thread in your ideas, and build a business portfolio that doesn't just make money, but also makes people's lives better.💡 What You'll Take Away For YOUR Business🚀 How to turn personal "take stock" moments (like the loss of a loved one) into powerful, mission-driven business ideas.🧠 The multipreneur mindset: Discover the universal truths and patterns that connect different businesses and make each one stronger.⏱️ The secret to managing multiple ventures by focusing on a core purpose—in Andrea’s case, giving people back their time.🌊 How to balance discipline with "flow," and know when to push through a task versus when to listen to your environment and pivot.💡 A powerful litmus test to know when your product is "good enough" to launch versus getting stuck in the perfectionist trap.📝 About Andrea FinckAndrea Finck is a multipreneur whose career path is more like a "mountain road than an interstate highway." With a background in corporate marketing, she has masterfully combined her superpowers of organization, advocacy, and a love for real estate to launch three successful businesses: Lightsome, Home Watch Madison, and Finding Flow Feng Shui. All her ventures are designed to help busy and overwhelmed people organize, manage, and oversee their home and personal affairs. Andrea’s unique perspective comes from her ability to see opportunities in life's challenges and her unwavering commitment to making people's lives easier and better.🎯 Andrea’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Good people know good people. So surround yourself with good people... The riches are in the niches. So whatever you find, go in and try to go deep in that niche around what your core purpose is... and follow your intuition while you're doing it. Listen to your gut. Let your gut guide you. That's the best tachometer we have."📢 Memorable Quotes"My career is more like a mountain road than an interstate highway. Lots of twists, and turns, and setbacks, and switchbacks." – Andrea Finck"A weakness is a strength overdone. In other words, you take a strength and then once you redline it, it becomes a weakness." – Andrea Finck🔗 Links & ResourcesVisit Lightsome Estate Concierge’s WebsiteVisit Home Watch Madison’s WebsiteVisit Finding Flow Feng Shui’s WebsiteConnect with Andrea on LinkedInFollow Lightsome Estate Concierge on LinkedInFollow Home Watch Madison on LinkedInFollow Finding Flow Feng Shui on LinkedIn

In this episode, Brian sits down with Jane Alexander, the founder and CEO of Emma Advisor, an AI-powered platform transforming the chaotic college admissions process. Jane shares how her own unconventional journey—from homeschool in rural Idaho to graduate work at Harvard—inspired her to build a tool that makes college guidance accessible to all families, not just the wealthy. This episode is a masterclass for any entrepreneur looking to build a truly user-centric company. You'll learn why listening to your customers is the ultimate business hack, how to strategically build a direct-to-consumer product first, and why AI is most powerful when it’s used to solve deep-seated human problems.💡 What You'll Take Away For YOUR BusinessFrom Pain to Platform: Learn how to transform your unique personal experiences and frustrations into a powerful, scalable business idea that solves a real-world problem.Customer-Led Innovation: Discover why the best business ideas, features, and strategies come directly from your target audience and how to build a system for consistently gathering their feedback.AI as an Equalizer: Understand how to leverage AI not just for efficiency, but to democratize access to information and services that were once only available to the elite.The Strategic D2C Launch: Hear Jane's brilliant reasoning for building a product for end-users first (parents and students) before approaching larger B2B partners (schools) to ensure product-market fit.Building in Public: Get the tactical advice you need to overcome the fear of sharing your journey online and use platforms like LinkedIn to attract your founding team, partners, and early adopters.Solving the Human Element: Learn why even the most advanced tech companies succeed by focusing on the human challenges they solve—in Jane’s case, reducing family conflict and student anxiety.📝 About Jane Alexander Jane Alexander is the founder and CEO of Emma Advisor, an AI-powered college admissions companion. With a background that spans homeschool, public school, a GED, community college, and graduate studies at Harvard, Jane brings a uniquely empathetic perspective to the world of education. After advising over 200 universities on enrollment strategy, she is now on a mission to use technology to give every student ownership of their admissions journey and provide parents with much-needed peace of mind.🎯 Jane’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Build in public. Find your social media channel of choice and start consistently building your audience."📢 Memorable Quotes“A.I. is neither good or bad. It's a tool. And we need to have the guardrails and rules and guidelines in place to use it.” – Jane Alexander“Where I'm getting the energy and the vision and the problem solving and the feature list, it's from the users themselves... All I have to do is sit and listen.” – Jane Alexander“I want to intentionally design up front for the parent and the student an incredible experience that these kids and these families love and then I'm going to take it to the school.” – Jane Alexander🔗 Links & ResourcesVisit Emma Advisor’s WebsiteConnect with Jane on LinkedInFollow Emma Advisor on LinkedInFollow Emma Advisor on TiktokFollow Emma Advisor on Instagram

In this powerful episode, Troy Fine, co-founder of Fine Assurance, shares his incredible journey from a 15-year career in cybersecurity to launching his own firm. Motivated by a desire to honor his entrepreneurial father and live a life without regret, Troy unpacks the patient, calculated approach he took to build a business that serves his life, not the other way around. He reveals how he turned the "boring" world of compliance into a platform for thought leadership, amassing nearly 40,000 followers on LinkedIn by being authentic and educational. This episode is a masterclass for any wantrepreneur or entrepreneur on how to build a powerful brand, attract the right clients by focusing on trust, and achieve true work-life harmony by building a business around your "why."💡 What You'll Take Away For YOUR Business🚀 How to turn deep industry experience into a powerful personal brand and a thriving business.💬 The “so they can” sales framework that transforms a technical service into a must-have business solution that unlocks growth for your clients.💡 Why giving away your “tribal knowledge” for free on platforms like LinkedIn is the fastest way to build trust and attract high-quality leads.🚫 The power of saying “no” to wrong-fit clients to protect your mission, reduce stress, and build a healthier business from day one.⏳ How patience and calculated risk can build a stronger foundation for long-term success than rushing into entrepreneurship.👨‍👩‍👧‍👦 How to architect your business around your life priorities (not the other way around) to achieve true work-life harmony.🤝 Why finding a trusted co-founder can be the key to balancing the immense demands of entrepreneurship and family life.📝 About Troy Fine Troy Fine is the co-founder of Fine Assurance, a firm dedicated to helping SaaS, fintech, and health tech startups meet their cybersecurity compliance goals. With 15 years of experience in the governance, risk, and compliance space, Troy has become a leading voice in his industry, known for making complex topics accessible and even entertaining. His unique perspective comes from blending deep technical expertise with a natural talent for sales and authentic brand building, proving that you can build a massive following by educating, teaching, and being yourself.🎯 Troy’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Really know your why." 📢 Memorable Quotes“I didn't want to live my life with this big regret… I don't want to be on my deathbed regretting never taking that chance. So I'm taking the chance.” – Troy Fine“We say no to customers more than they say no to us, but we're okay with that. That's how we build trust.” – Troy Fine“If you can take something that's very complex and boil it down into something very basic that anybody off the street can understand... then you're gonna build a brand.” – Troy Fine💡 Actionable Takeaways✅ Define your personal and professional "why" and write it down. Use it as the foundation for your next major business decision.✅ Identify one piece of "tribal knowledge" in your industry and share it on LinkedIn this week. Focus on teaching, not selling.✅ Practice the "so they can" framework. Rewrite your primary service offering to focus on the outcome and benefit for your customer, not just the feature you provide.🔗 Links & ResourcesVisit Fine Assurance’s WebsiteConnect with Troy on LinkedInFollow Fine Assurance on LinkedIn

Tired of thinking of your business plan as just another piece of bureaucratic paperwork? In this episode, 30-year business veteran and planning expert Claire Pickens flips the script, revealing how your business plan is actually a living, breathing document that holds the key to your success and funding. She breaks down why the passion, story, and "secret sauce" you bring to the table are far more valuable than any AI-generated template.This episode is a must-listen for any wantrepreneur or entrepreneur who feels stuck in the planning phase or is preparing to seek funding. Claire demystifies the entire process, explaining what banks really look for in a plan and how to transform their feedback into a powerful partnership. You'll walk away with a completely new, practical, and human-centered approach to turning your vision into a bank-ready reality.💡 What You'll Take Away For YOUR Business🤖 Why AI-Generated Plans Are a Red Flag: Understand why banks can easily spot AI-written plans and what they truly want to see instead—your genuine story and passion.📖 Story First, Numbers Last: Learn the counterintuitive but highly effective method of building your business plan by focusing on your vision, culture, and operations before ever touching the financials.🤝 How to Partner With Your Bank: Discover how to reframe loan application feedback as a constructive partnership, not a rejection, to build a stronger, more fundable business.🚀 The Truth About Financial Projections: Say goodbye to unrealistic "hockey stick" growth charts. Claire explains why a realistic, ramp-up projection for your first year builds more credibility with lenders.🕵️ Competitive Analysis Reimagined: Go beyond the numbers and learn why understanding your industry's local reputation is just as critical as analyzing market share.✨ Your "Secret Sauce" is Your Superpower: Learn how to inject your unique personality and boutique touches into your plan and marketing to create a business that customers and lenders will love.📝 About Claire Pickens Claire Pickens brings three decades of hands-on business experience to her business plan writing services. As an entrepreneur herself, she built a successful business from the ground up—designing, building, and eventually selling it—all before earning her formal business degrees. This "backwards" journey gives her a uniquely empathetic and practical perspective, allowing her to cut through academic jargon and focus on what truly works in the real world. Claire is passionate about helping other entrepreneurs get their dreams out of their heads and onto paper with bank-ready plans that turn vision into reality.🎯 Claire’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "If you're thinking about it, start. Go grab a journal and write down whatever you can... Get those dreams on paper and let it be a fun journey."📢 Memorable Quotes“If you allow an AI character to build your plan, that AI character is not going to be there every day to run your business. It is your passion that's going to run your business.” – Claire Pickens“When you borrow money from a bank, you are partnering on an investment journey together. They are investing in you. You're part of their overall business plan and now they are part of your business plan.” – Claire Pickens🔗 Links & ResourcesVisit Claire-ity Group’s WebsiteConnect with Claire on LinkedInFollow Claire-ity Group, LLC on LinkedIn