Wantrepreneur to Entrepreneur | Start and Grow Your Own Business podcast

1283: Why Waiting 15 Years Was His Best Move... and How He Built a 40K+ LinkedIn Audience w/ Troy Fine

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In this powerful episode, Troy Fine, co-founder of Fine Assurance, shares his incredible journey from a 15-year career in cybersecurity to launching his own firm. Motivated by a desire to honor his entrepreneurial father and live a life without regret, Troy unpacks the patient, calculated approach he took to build a business that serves his life, not the other way around. He reveals how he turned the "boring" world of compliance into a platform for thought leadership, amassing nearly 40,000 followers on LinkedIn by being authentic and educational. This episode is a masterclass for any wantrepreneur or entrepreneur on how to build a powerful brand, attract the right clients by focusing on trust, and achieve true work-life harmony by building a business around your "why."

šŸ’” What You'll Take Away For YOUR Business

  • šŸš€ How to turn deep industry experience into a powerful personal brand and a thriving business.
  • šŸ’¬ The ā€œso they canā€ sales framework that transforms a technical service into a must-have business solution that unlocks growth for your clients.
  • šŸ’” Why giving away your ā€œtribal knowledgeā€ for free on platforms like LinkedIn is the fastest way to build trust and attract high-quality leads.
  • 🚫 The power of saying ā€œnoā€ to wrong-fit clients to protect your mission, reduce stress, and build a healthier business from day one.
  • ā³ How patience and calculated risk can build a stronger foundation for long-term success than rushing into entrepreneurship.
  • šŸ‘Øā€šŸ‘©ā€šŸ‘§ā€šŸ‘¦ How to architect your business around your life priorities (not the other way around) to achieve true work-life harmony.
  • šŸ¤ Why finding a trusted co-founder can be the key to balancing the immense demands of entrepreneurship and family life.

šŸ“ About Troy FineĀ 

Troy Fine is the co-founder of Fine Assurance, a firm dedicated to helping SaaS, fintech, and health tech startups meet their cybersecurity compliance goals. With 15 years of experience in the governance, risk, and compliance space, Troy has become a leading voice in his industry, known for making complex topics accessible and even entertaining. His unique perspective comes from blending deep technical expertise with a natural talent for sales and authentic brand building, proving that you can build a massive following by educating, teaching, and being yourself.

šŸŽÆ Troy’s BEST Piece of Advice for Wantrepreneurs and EntrepreneursĀ 

"Really know your why."Ā 

šŸ“¢ Memorable Quotes

  • ā€œI didn't want to live my life with this big regret… I don't want to be on my deathbed regretting never taking that chance. So I'm taking the chance.ā€ – Troy Fine
  • ā€œWe say no to customers more than they say no to us, but we're okay with that. That's how we build trust.ā€ – Troy Fine
  • ā€œIf you can take something that's very complex and boil it down into something very basic that anybody off the street can understand... then you're gonna build a brand.ā€ – Troy Fine

šŸ’” Actionable Takeaways

  • āœ… Define your personal and professional "why" and write it down. Use it as the foundation for your next major business decision.
  • āœ… Identify one piece of "tribal knowledge" in your industry and share it on LinkedIn this week. Focus on teaching, not selling.
  • āœ… Practice the "so they can" framework. Rewrite your primary service offering to focus on the outcome and benefit for your customer, not just the feature you provide.

šŸ”— Links & Resources

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