VRS567 - The Power of Intentional AI: Amber Hurdle's Approach to Branding Excellence

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Tammi Sims, Vice President of Partnership Experience at Extenteam, to discuss the benefits of hiring virtual assistants for short-term rental businesses, and how property managers can integrate remote team members to enhance efficiency and guest experience. Tammi brings over a decade of experience in the short-term rental industry, having started her journey as a short-term rental home owner, and later transitioning to a role in a tech start-up. Now at Extenteam, she focuses on helping property managers connect with virtual assistants to streamline operations. Tammi has a deep understanding of hospitality, guest communications, and team dynamics, making her a key figure in supporting companies looking to scale with remote staffing solutions. ________________________________________________   Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS581

Hiring and onboarding new team members is a significant activity within a property management company, yet it gets limited attention in posts and articles.  But as Better Talent’s Steve Trover said recently, “A well structured onboarding plan increases the chance of long-term success and retention by over 80%”.   In this episode Heather Bayer sits down with business partner, Mike Bayer from the Vacation Rental Formula Business School to discuss how to transform new hires into top performers in a property management company by delivering foundational training in the early days of employment. ________________________________________________   Supercharge Your Property Management New Staff Onboarding with THRIVE Essentials – The Key to Efficient, Effective Training! Equip your team with the right skills fast. THRIVE Essentials streamlines employee onboarding, driving higher performance in record time. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS580

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Simon Lehmann, founder and CEO of the consulting firm AJL Atelier, to discuss the impact of Airbnb’s Experienced Co-Hosting Program on the property management industry and the challenges professional property managers face in a rapidly evolving ecosystem. Simon Lehmann is a leading expert in the vacation rental industry and the founder of AJL Atelier, a global consulting firm that focuses on professionalizing the short-term rental and property management space. With over 20 years of experience, Simon has been instrumental in helping property managers navigate the complexities of the industry. His insights, drawn from working with both small businesses and large corporations, offer a roadmap to success in an increasingly competitive and fragmented market. ________________________________________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar   Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS579

The best way to introduce new team members to Vacation Rental! Sign them up for our new THRIVE Essentials Program... Find out more: >> https://vacationrentalformula.com/thrive-essentials-PMC _______________________________________________________________________ Over the past 3 years, the Direct Book movement has matured to a dedicated effort to break free of the OTA stranglehold for those operators who see the folly in putting all their eggs in the Airbnb basket.  In this episode, Heather is joined by Jenn Boyles, one of Book Direct’s strongest advocates, to talk about dispelling myths around direct bookings, the benefits of shifting away from reliance on OTAs (Online Travel Agencies), and how to make more money with more control through targeted strategies. Jenn Boyles is a seasoned vacation rental industry expert and the driving force behind the Direct Booking Success Summit, an online event focused on helping property managers and hosts maximize their direct booking potential. With years of experience managing her own rental properties and a deep understanding of the challenges that come with relying on platforms like Airbnb, Jenn has dedicated her career to educating others on how to gain more control, increase profitability, and build sustainable guest relationships through direct bookings. Her summit brings together industry experts to share proven strategies and insights that empower hosts to reduce OTA dependency. _______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar   Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS578

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Julie Marks from the Vermont Short-Term Rental Association (VTSTRA) to discuss the importance of local alliances, networking, and navigating regulations in the short-term rental industry. Julie Marks is a dedicated homesteader who began her journey into the vacation rental industry as a means to support her rural lifestyle. With two of her own rental properties and a growing portfolio of managed homes in Vermont, Julie's expertise in regulatory issues and advocacy has positioned her as a key voice in the industry. She has served on the Government Affairs Committee for VRMA and is passionate about creating a network of owners and managers committed to responsible renting and improving standards in the vacation rental space. ____________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar   Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS577

This week brought a 2022 tragedy into focus as two vacation rental property owners plead guilty to multiple misdemeanors and code violations in a fire that killed 2 young women. Sadly, this is just one incident among many that could have been so easily avoided, yet safety in our business remains a topic that gets minimal attention. In this episode, the industry’s leading expert in safety, Justin Ford, explores the ways property managers and hosts can get ahead of potential safety issues by taking simple steps to protect themselves, their homes in their care, and their guests.  Justin shares statistics that show how important safety is to the people who are seeking accommodation, and how focusing on this can actually boost business and impact the bottom line. With a background as a firefighter and Coast Guard officer, Justin's journey into vacation rental safety began after a life-altering incident involving a guest injury. Since then, he has dedicated his career to creating safer environments in the industry through education, inspections, and certification programs. As Breezeway's Director of Safety and Certification Programs, Justin has become a trusted authority, helping property managers around the world implement safety protocols that save lives. ____________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS576

We all know about virtual assistants and how valuable they can be to a company looking for flexible, short-term or part-time help with guest services, administrative tasks and social media management.  But what if you need more executive level assistance but aren’t ready to take on someone full-time?  This is where fractional leaders come into their own. It’s a relatively new area and we are now seeing more very experienced and professional people offering their services on a fractional basis.  That means they become embedded into a company on a short-term, part-time  contract. Alex Husner and Michelle Marquis are both fractional leaders and share their experience of working with both property managers and vendor companies in this unique way. ____________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS575

Jeff Bartsch has edited over 100 episodes of the hit show, American Ninja Warrior, over the last 11 years.  He says that when you can take five hours of video footage and create a 90-second piece that shows who the contestant is, what they do, and why they are so different, it makes a powerful piece of content.  And now he’s joining Heather to talk about the nature of storytelling and how we can use it to build meaningful connections and drive business success. Jeff is also a communication strategist at Story Greenlight, where he empowers professionals to attract and retain their ideal clients by leveraging the power of story. With his background in Hollywood, where he shaped content for major media outlets including ABC, NBC, Disney, Apple, and Netflix, Jeff brings a wealth of experience to the table. His expertise extends beyond entertainment, having been recognized as a top thought leader in the accounting advisory world, supporting thousands of students and clients across 50 countries. Jeff's passion lies in helping others harness the potential of storytelling to build successful businesses. ____________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS574

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Nick Russell, the COO and VP of The Cottages on the Key, to discuss their unique approach to hospitality that sets them apart in the vacation rental industry. Nick brings a dynamic and personalized approach to vacation rental management. With a background marked by an unusual entry into the industry through a personal experience, Nick's leadership is characterized by a commitment to exceptional guest experiences and a profound emphasis on company values and hospitality standards. His innovative strategies and personal touch have significantly shaped the operations and guest satisfaction levels at The Cottages on the Key. ____________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS573

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Matt Landau from VRMB (Vacation Rental Marketing Blog) to discuss the importance of creative interventions in the vacation rental industry and how stepping outside of your comfort zone can lead to innovation and growth. Matt Landau, a seasoned thought leader in the vacation rental industry, has been instrumental in helping property managers and owners elevate their businesses through intentional leadership and innovative thinking. With a background in founding the Vacation Rental Marketing Blog (VRMB) and organizing transformative retreats, Matt has consistently encouraged industry professionals to embrace creativity and re-evaluate their business models. His deep insights into operational efficiency, guest experience, and team dynamics have made him a trusted voice in the short-term rental community.  ____________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS572