UNFUDGE YOUR MARKETING

Rael Bricker has been starting businesses since 1990, and he is not shy about sharing what has gone wrong along the way. Joining Kristi from Australia, he tells the story of a clever marketing move that worked twice, and what happened both times when the competition noticed.This conversation is about knowing when to let go of an idea, how to keep going when a channel dries up, and why he believes that if you are not having fun, you should not be doing it. You’ll learn:The overlooked advertising spot Rael found on two different continentsWhy being first did not mean winningThe moment he realized a single source of leads was too riskyWhat a health scare taught him about what he really wanted to doThe simple habits his team uses to stand out in a crowded industryWhy he says 24 spreadsheets is 24 too manyIf you tend to overthink before you act, Rael is going to give you a push. Connect with Rael Bricker:Website: raelbricker.com (free downloads, assessments, and his 2018 book are under the About section. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com. Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristi has strong opinions about how business owners are using AI in their marketing, and a few recent conversations convinced her it was time to put them in a podcast episode. If you have been wondering whether you are using AI the right way, or whether you should be using it at all, this one is for you.Kristi shares what she is hearing from business owners, a quick experiment she ran that left her feeling uneasy, and where she believes AI falls short. You’ll learn:The first mistake Kristi sees most often, and why she calls it outsourcing your thought leadershipWhat happened when one business owner followed AI advice for a couple of monthsWhat Kristi found when she asked an AI tool for marketing helpTwo things AI does not do well, based on her own testingHow Kristi uses AI herself and the checks she keeps in placeIf you have ever pasted a prompt into an AI tool and hoped for the best, this episode is a good gut check.Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nobody warned Russell Nohelty that the thing that built his reputation might be the exact thing keeping his next business stuck. After making the better part of a million dollars on Kickstarter, he assumed a cohort built around it would be an easy sell. He got 5% of the signups he expected, and the ones who did show up did not upgrade the way he planned.In this episode, Russell unpacks what he learned about failed launches, why subscriptions and memberships are often the wrong container for the transformation people are actually buying, and why doing 50 calls in a month was the dumbest and smartest thing he did all year.You'll learn:Why betting on what worked before can be the biggest trap in your next launchWhat Russell means by containers for money and why poorly designed ones kill revenueThe real reason subscriptions and memberships sit in the meh middle of your businessWhy people buy transformation, not the format you deliver it inHow 50 back-to-back calls with his audience completely changed what he built nextWhy the dumbest idea is sometimes the right one when nothing else is workingIf you have ever launched something you believed in and heard nothing but crickets, this episode is going to reframe how you think about what you are actually selling. Connect with Russell Nohelty:Website: hapitalist.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most business owners set up their Google Business profile once and never think about it again. Lindsey Busfield, VP at Optimize My Firm, joins Kristi to explain why that is one of the most common and costly mistakes she sees, and what it is actually costing you in visibility, trust, and leads.You'll learn:Why setting it and forgetting it is exactly the wrong approach to your Google Business profileThe three review factors most business owners do not realize Google is measuringHow your review profile now affects whether AI tools surface your business in search resultsThe Yelp and ChatGPT partnership that just changed the review strategy conversationA simple hack for getting more reviews without starting from scratchWhat your phone number, address, and hours have to do with your search rankingsWhy the attorney with thousands of reviews asks for them before a case even beginsIf your Google listing is not actively working for you, this episode will tell you exactly what to fix first. Connect with Lindsey Busfield:Email: [email protected]: Lindsey BusfieldBook: How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and WhyPodcast: Personal Injury Marketing Minute Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you come from academia, healthcare, or any field where credentials are everything, it makes sense to lean on your resume when you start marketing yourself. It feels safe. It feels factual. And according to Sophie Ash, it almost never works.In this episode, Sophie shares what she sees happen when new business owners hide behind their accomplishments instead of showing up as themselves, why imposter syndrome is at the root of it, and what the real work of building a personal brand actually looks like.You'll learn:Why credentials on a page rarely build the trust that actually converts clientsThe pattern Sophie calls academic in disguise and how to spot it in your own marketingWhat imposter syndrome has to do with how business owners present themselves onlineWhy value in a service business is far more than what you know or what you have doneHow one business owner discovered that almost none of her marketing tactics were what actually brought clients inWhat it looks like when marketing stops feeling like effort and starts feeling like just living your lifeIf your marketing feels dry, disconnected, or like you are just listing your qualifications, this episode is going to help you see why and what to do instead. Connect with Sophie Ash:Instagram: sophieashofficialLinkedIn: Sophie AshBook: Be the Person: A Year of Business, Bravery and Bullshit Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tina Larsson built a consultancy for co-op and condo boards in New York City. The only problem? Nobody knew that kind of business existed, nobody was searching for it, and the people who might refer clients to her felt threatened by what she did.In this episode, Tina shares what it actually looks like to market a business that has no search category, how she found her way forward through a series of the right coaches at the right time, and the lesson she wishes she had learned before she launched.You'll learn:What happens when your ideal clients are not searching for you and cannot be easily foundWhy the most obvious referral source turned out to be a dead endHow Tina went from zero traction to meaningful visibility and what it actually took to get thereWhy finding the right fit provider matters as much as finding any provider at allThe market research shortcut her business coach gave her that completely reframed how she thought about itWhat she would do differently before starting the business if she could go backIf you have ever felt like you are marketing into a void because nobody knows your category exists yet, this conversation is going to resonate.Connect with Tina Larsson:Website: thefolsongroup.comLinkedIn: Tina Larsson Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristi has had countless conversations with smart, talented business owners who decide not to tackle their marketing. And after hearing the same reasons over and over again, she started to recognize them for what they really are: excuses.In this solo episode, Kristi calls out the five most common lies business owners tell themselves about why now is not the right time, and why every single one of them is keeping them stuck.You'll learn:Why being too busy is actually the worst time to ignore your marketingWhat happens when you try to piece together a strategy from free advice, AI, and random tipsWhy starting a website or rebrand before having a strategy in place is already a mistakeThe real reason past bad experiences with marketing providers are holding you backWhy someday is just procrastination with a friendlier nameIf any of these hit a nerve, that is probably the point.Ready to stop putting it off? Visit kristimitchell.com and click the Let's Connect button to book a discovery call.Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.comKristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You nailed the presentation. Your internal champion is on board. And then... nothing. The deal just sits there.In this episode, Jen Kelly, founder of New Initiatives Marketing Inc., explains why that happens more often than it should and what B2B companies are consistently forgetting to do before they send that follow-up deck.Jen and Kristi dig into the shadow audience behind every B2B deal, the people who never attended the meeting but are quietly influencing whether you get the yes. You'll learn:Why your sales deck alone is almost never enough to close a B2B dealWho the real decision-makers are and why your internal champion needs more than you think to win them overThe buying centers most companies forget to prepare materials forWhat to ask at the end of every presentation before you send the follow-upWhy the executive assistant doing competitive research might be one of the most important people in the room you never meetThe one mindset shift that changes how you approach every sales conversation going forwardIf your proposals keep disappearing into the void, this episode is going to change the way you think about what you send after the meeting. Connect with Jen Kelly:Website: ⁠newinitiativesmarketing.com⁠LinkedIn:⁠ Jennifer Kelly⁠ Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristi and her husband decided to sell their cottage. They chose the most polished, well-known realtor in the area. Expensive SUVs, impressive marketing materials, a structured process, and a story about selling a property down the road for way more than expected. It all looked exactly right. And then it did not go the way they hoped. In this solo episode, Kristi connects her own real estate experience to a mistake she hears from business owners on this show all the time, and what she wishes she had done differently before signing on the dotted line. You'll learn: What it actually feels like to get caught up in a shiny brand and miss the warning signs The question she never thought to ask about the open house promotion strategy Why vanity metrics and impressive stories are not the same as results for you The due diligence step she skipped and immediately regretted What to ask any provider, marketing or otherwise, before you commit How to separate a good sales pitch from a good strategy If you have ever made a hiring decision based on what looked good instead of what was right for you, this one is going to feel very familiar. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Karen Finn knew something was wrong with her marketing before she could prove it. Her providers kept telling her everything was working great. The numbers said traffic was up. But something still did not sit right. In this episode, Karen shares what happened when she helped another business owner dig into her own data and find out what those traffic numbers were actually hiding, why so many business owners default to blaming themselves when marketing is not working, and the unexpected phone call that changed the entire trajectory of her first business. You'll learn: What it looks like when traffic numbers tell one story and your gut tells another Why business owners, especially women, tend to blame themselves first when marketing is not working What happened when Karen helped a client pull up Google Analytics and look at the real data The surprising reason some business owners stay with providers who are not delivering How Karen went from spending her way to near-failure to building a machine that still ranked years after she stopped writing Why knowing your numbers is not optional and what to do when they do not make sense to you If you have ever felt like something in your marketing is off but could not quite prove it, this episode will help you trust that instinct. Connect with Dr. Karen Finn: LinkedIn: Karen Finn PhD Phone: 817-988-8086 Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.