Influence Hacking with Cheryl A. Spencer

If you have a skill, a body of knowledge, or have helped people get results with what you do, you should be making at least an extra $5-10k per month in passive income with digital products. In this episode we are going to talk about the 3 huge benefits of PRODUCTIZING your knowledge with digital products. And in an upcoming episode, I’m going to reveal the 5 step framework that I have used  to generate over 6 figures in sales of my own digital products online, and the system I teach my students to use to generate passive income online with digital products.  BENEFIT #1: LEVERAGING INTELLECTUAL PROPERTY TO BUILD YOUR BRAND BENEFIT #2: INFINITE PROFIT MARGIN BENEFIT #3: MULTIPLE PASSIVE INCOME STREAMS & COMPOUNDING REVENUE Productizing your knowledge, by definition, means giving the work you do context in the marketplace. Having your knowledge packaged in a product allows you to market more effectively because you have a vehicle to generate results. When you develop your own unique framework and results-based methodology you are creating a vehicle for people to more easily do business with you!  It’s just like creating an offer, except you are distilling everything into a polished framework.  And it gives you leverage that you would not have simply by giving people desired results one to one. When you productize your knowledge, you are building intellectual property you own the rights to. And when you create your own digital content, it’s helping you to build a brand where people associate you with certain topics. The easiest way to understand this is, for example, if you publish a book you can become known as a thought leader in your field, because you are developing a strong association between yourself and the ideas you are presenting. And you become instantly newsworthy because you now have a way for the masses to interact with your brand and understand what value you provide.  Doing this makes you unique and one-of-one in the marketplace. And that is ultimately the reason why people will pay you is because you have a unique methodology that generates results. So if you develop your polished framework that packages your unique methodology, you are able to generate even more leverage and scale your business.  Tune into the next episode to learn the framework for developing your own digital product to generate passive income online. And if you want 5-Days of in depth training on this topic, join the 5-Day Monetize Social Challenge at https://MonetizeSocialChallenge.com 

I just got back from Funnel Hacking LIVE 2023 in Orlando Florida, and in this episode I’m going to talk about the biggest things that are going to help you grow your business! And these are going to be especially relevant if you are trying to take your business to the next level in 2024. My THREE BIGGEST takeaways from this year that I’ll cover in-depth in the episode are: Takeaway #1 Why Email newsletters are one of the hottest business growth hacks right now, and how to start an email newsletter in less than an hour Takeaways #2 The single easiest method to get more people into your monthly membership, so you can build out your recurring revenue streams  Takeaway #3 - probably the most important takeaway  Some tips on how to build a movement instead of a business  Also, if you are looking to get more traffic to your business, I’d love to invite you to my LIVE 5 day challenge where I will be teaching you step by step how to go viral on social media to get tons of traffic and leads. To jump on the next challenge, visit www.GoViralChallenge.com right now!

https://GoViralChallenge.com⁠ Join the Go Viral Challenge to go viral, build your platform and generate unlimited leads for your business. In this episode, I want to share with you the simple content matrix that will allow you to come up with never-ending content ideas to attract your ideal customers. Your content is the bridge between where they are right now and where they want to be. And if you can clearly demonstrate that you understand where they are coming from emotionally and you are able to paint a picture of the solution, cast a vision of the outcome, you’ve literally created a bridge in their mind between where they are and where the want to be. And you can present your offer as that bridge and not only will it  be emotionally appealing but it will also make logical sense.  Now that we know the emotionally triggering problems, and we know the ideal results that our product solves that our prospect wants, all we have to do is connect the two.  And so you basically now have a never-ending hook generator because you know what is going to emotionally trigger your audience, all you have to do is test different ways of presenting it.  And then the same principle applies with the value side of the content matrix - you can use the dream outcomes and the core desires to get inspiration for the value that you deliver in your content after the hook.  Instead of giving bland educational tips, you can now share the tips in the context of helping people attain that dream outcome.

https://GoViralChallenge.com⁠ If you’ve ever heard about Gary Vee talking about how you need to post 12 pieces of content a day, and thought to yourself that is absolutely ridiculous, I’m never going to do that! Who has the time for that? How is that even possible? Then this episode is for you! In this episode I’m going to share the underlying principle behind becoming omnipresent on social media and how to strategically expand your brand with content on different platforms.  And then, I’m going to share with you a software tool that can help you be everywhere at once and help you grow multiple social media platforms in parallel with no extra work.  So first, let’s talk about the strategy and principles for becoming omnipresent on social media.  First I want to make a distinction between organic content and paid media.  The main purpose of organic content is to build brand awareness and nurture your top of funnel community.  The purpose of paid advertising is to maximize the amount of conversions on whatever it is that you are offering, whether that’s getting email optins for a free lead magnet, or trying to make as much revenue as possible on a 3 step sales funnel with a bunch of different offers.  Omnipresence with these two types of content both have different strategies. And today I’m going to focus in on the organic content strategy for the purpose of building brand awareness and nurturing your top of funnel community.  Now it takes on average a minimum of 11 touches in today’s social media ecosystem for a conversion to happen. Whether that conversion is a follow on TikTok, subscribing to your YouTube, or making a purchase from you, it takes both frequency and multiple different touch points for conversions to happen.  And so that really is the goal with organic omnipresence and building a brand,  If you can be on multiple platforms and showing up in front of people in multiple places, that will accelerate your conversions in your business. If you want to learn more about this, I have a free challenge coming up called the 5-Day Go Viral Challenge. I’m going to be walking you through step by step how to build your platform on social media and how to get started on TikTok, and we’re going to be going in depth into video creation, algorithms, monetizing your platform, creating community and so much more and it’s going to be super value packed and a ton of fun! I invite you to register for free by going to: https://GoViralChallenge.com

Imagine if you could have secured a ranking on the first page of Google for a buyer keyword in your industry when Google first came out 20 years ago. Imagine what that would do for your business. Tons of companies made fortunes simply by showing up in Google SERPs. And knowing how to capitalize on that visibility. Now, what’s really exciting is that something similar is happening on TikTok right now. TikTok is shifting to becoming an evergreen search-based platform kind of like Google and YouTube. And it’s actually competing with Google as the #1 search engine and is becoming the search engine of choice for younger demographics, but even for older demographics, people are turning more and more to TikTok when they are looking for information online. So in this episode, I’m going to break down exactly what you need to know to not only be able to get the keywords that you want to auto-populate in the search bar of your videos. But I’m also going to be giving a complete framework for exactly how you can optimize your TikToks to show up consistently in search results and build out a passive evergreen traffic system for your business. But before we dive into the exact step by step how to do TIkTok SEO, I want to emphasize the insane benefits of learning SEO optimization on TikTok.Most people are just thinking about how to go viral on the For You Page, but the reality is that your videos stay visible on TikTok for months and even years after you post, IF you know how to do TikTok SEO. If you take the time to optimize your videos, it will help you get targeted traffic to your business because people will be able to find you and become your customers even when you are not publishing new videos just like YouTube. The second thing I wanted to mention about TikTok SEO is that soon advertisers will be able run ads on specific keywords in TikTok. Basically, TikTok is beta-testing Search Ads. When TikTok rolls this out for all advertisers, this is absolutely going to change the game for business owners who use paid advertising. Because, just like Google search ads, you’ll be able to choose what keyword phrases you want your ad to show up for. So you will be able to be hyper-targeted and put your ad in front of people based on search intent, which means higher conversions and more sales. But the crazy thing is that TikTok as a search platform is so new that you can rank for valuable buyer keywords for FREE if you use the system that I’m about to share with you.

If you watched the Super Bowl this year, I’m sure you will agree that there were some great commercials and a lot of creativity that went into the advertising campaigns. I wanted to break down a couple of my observations because there’s a lot to be learned about human psychology and effective marketing from the successes and failures of this year’s ads. So if you create videos for marketing your brand or business, you can apply these five principles I’m about to share with you to make better creative and get more views and engagement and build your community. Leverage Frequency Use Polarity and Controlled Controversy Craft amazing Stories and Creative Appeal to Emotions And Perfect Your Punchline

There is a really important intersection between virality and the way the algorithm works that I think a lot of content creators, when they first start creating content don’t fully understand. Now, I’ve been reading a book by YouTube expert Derral Eves called The YouTube Formula I highly recommend it, it’s really good. I heard Darral speak last year at Funnel Hacking Live, and I learned some really important things about the psychology of why people buy and how to monetize your platform. And in the book, he mentions a concept that blew my mind. And if you are a business owner who is trying to use TikTok to reach a broader audience and generate sales, then this is going to be a really valuable framework to understand. So in the book, Derral talks about your two avatars. You have your audience avatar who will love consuming your content, and you have your customer avatar who will potentially purchase from you. And the key to growing your business with TikTok is to think of your customer avatar as a subset of your audience avatar. A lot of business owners, when they get started with publishing on TikTok, They want to just start talking to their audience as if they are warm traffic. Now obviously this makes sense because publishing content takes a lot of work, right? And so if you are going to publish content to a platform, ideally you want it to lead to customers and sales. The problem is that platforms like TikTok do NOT care about growing your business. They want to keep people on their platform as long as possible so that they can serve more ads and be profitable. That is their whole business model, right? And so when you get started on TikTok or any platform for that matter, you want to create content specifically for your audience avatar, content that has broader appeal. Because, if you focus on creating content for your audience avatar and create content that has broader appeal, then you are aligning with the platform’s goals of keeping people engaged and on the platform.  And so you are allowing TikTok to scale your customer base for you. So if you are a business owner, it is extremely important to create content that has a broader appeal than just your customer avatar. And then once you establish yourself on the platform and gain an audience, then you can talk to the subset of your audience that is your potential customers. Now, you hear a lot of talk on TikTok these days about how ‘you are the niche’ and ‘become the niche’ and to get rid of this idea of niching down and make your platform more about you. And this idea has merit in the sense that you want to create content that has broader appeal. But if you are a business owner, don’t throw the concept of having a niche out the window. It’s all about branding. Branding is about making it easy for people to understand what value you provide in the marketplace. And so while it’s important to create content that has broader appeal, it's also extremely important to brand yourself in a way that your potential customers understand what value and transformation you provide and who you provide it to, and that means understanding what niche you are in.

Ok so in this episode I’m going to be going over a list of super-niche TikTok accounts that are absolutely crushing it for their business with their content on the TikTok platform. They are generating highly targeted traffic to their offers. Go check out those accounts when you get a chance to get some inspiration for how you can use TikTok for your business: @miss.excel / @lawbymike / @claycarvingasmr / @cryptomasun / Now I want to share with you a super ninja tactic that not a lot of people are taking advantage of on the TikTok platform that can help you get tons more targeted traffic to your business. Using keywords when creating your username and handle is something that you absolutely should do. TikTok is still a blue ocean in terms of keyword traffic. And if you use the right keywords that your ideal customers are searching for, you can rank in organic search on the app. The mistake that a lot of people make is that they want to make their username or their handle the name of their brand. And there’s nothing wrong with that, but you might as well create your account with the intention of showing up organically for your desired keyword. So when you are creating your TikTok account, consider structuring it in a way that is going to give you maximum organic reach. Hope you enjoyed listening to this podcast episode!

In this episode, we’re going to talk about why Tiktok is not only an amazing platform for the organic reach that you can get right now, but why, from a long-term perspective, getting started on TikTok is also going to help you with all of your future online marketing efforts moving forward. The reason that I say this is because I believe that short-form video is the future of online marketing, and in this episode we are going to talk about why. Stay tuned and let’s get into it! Now I was reading an article on kairosmedia.com from September 2021 that said that TikTok had overtaken YouTube in total watch time in the US and the UK. And it also said that the data suggested that TikTok users in the US are now watching 24 hours of content per month, in comparison to 22 hours and 40 minutes on YouTube. So apparently people like watching short-form video. Additionally, many other platforms are copying TikTok and have recently been jumping into the short-form video trend. So you have YouTube coming out with #Shorts. You have Instagram upping the ante with Reels. You also have other platforms that are putting more of an emphasis on video content, such as Pinterest. And so why is this happening? What is going on with this trend? And how can we take a look at what is going on now, to know how to get ahead of the trends moving forward? Why is short-from video getting so big? Well, a lot of people might say that short-form video Is becoming more popular because of our shorter and shorter attention spans, and we all know that there is some truth to that, but that’s not the main reason but that’s not what I want to talk about in this episode; I want to talk about the long-term ramifications of TikTok on the fabric of the internet world and how we communicate. The main reason that short form video is the future of online marketing is because with more and more people creating more and more content online, there simply has to be a mechanism that allows a shorter cycle of evaluation to determine what content you want to pay attention to. Let me give you an example of what I mean by this. If you are like me you watch YouTube to learn about new information and skills. I actually spend a lot of time watching YouTube I love YouTube. And one of the things I watch are tutorial videos, for example, about how to do graphic design and use different softwares. And if I want to learn something specific about Photoshop, like let’s say how to create a clipping mask for example, then typically what I will do is I will find a video tutorial on the topic, but I won’t start at the beginning and watch the whole video. Usually what I’ll do is skip right to the middle and kind of backtrack to find the point where they give the solution. Because we all know there is the intro, and the buildup, and the subscribe request and it’s like get to the point, right? On the other hand, you can find in-depth tutorials on TikTok that will give you all the information on a topic within 20-30 seconds. And so basically, what TikTok is doing, long-term, is raising the bar on the quality of video content across the internet, generally. Because here’s the thing. If you are consuming content, and you value your time - then you will be cognizant of the investment of your attention versus the payoff when you are consuming content. So from that perspective, short form video is inevitably the next big thing in the online world. A greater volume of content necessarily means that there will be a demand for better information, delivered more succinctly, with higher entertainment value. So what I am saying is that you might as well get good at creating short-form video

Ok so let’s get into this. I want to talk about why TikTok is an amazing opportunity for your online business. The statistics are absolutely bonkers. There was an article that I read recently that said, according to Cloudflare, TikTok surpassed Google in total traffic in 2021. So just think about that for a second. Tiktok, this brand new app that came out in 2017, 2018 surpassed Google in the amount of total traffic on the platform in 2021. Many people think of Google as the front page of the internet. And it still is, definitely.