The Yoast SEO podcast podcast

Nichola Stott on running, hiring and evaluating an SEO agency

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Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 1:47 - When should you hire an agency?
  • 7:52 - Should you keep doing parts of SEO yourself as a business owner?
  • 12:24 - What you should look for in and expect from an agency?
  • 15:12 - What a good client looks like for Erudite agency
  • 17:04 - Budgeting for your SEO and content strategy
  • 19:13 - What to expect when starting to work with an SEO agency?
  • 21:35 - At what point does a business not need an agency anymore?
  • 24:19 How often do agencies and customers communicate?
  • 26:27 How to keep your agency up to date on the latest news and research in SEO?
  • 34:02 - In what way do easy-to-use CMSs change agency work?
  • 40:44 - The most important KPIs for an agency to report on

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