Kate Toon on great SEO copywriting

More episodes from "The Yoast SEO podcast"

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  Mike King on increasing CTR with personas and the power of internal linking

  9/15/2021

  39:11

  Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business5:49 - Technical SEO renaissance10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking21:46 - Increase CTR by using personas in SEO27:35 - An example of the iPullrank personas31:15 - Mike’s rapper career, and more of his future plansResources of this podcast episode:Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movieiPullrank - https://ipullrank.com/Botify - https://www.botify.com/Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/
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  Marcus Tandler on making the internet carbon neutral and the importance of website UX

  7/21/2021

  45:21

  Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs8:37 - How the field of SEO changed into holistic SEO14:14 - What Ryte does to make the internet more carbon neutral18:35 - Blocking crawlers to save energy21:51 - Where is Ryte going in the next few years?23:51 - A good thing about the differentiating of SEO tools 28:50 - How Ryte predicts important KPIs35:46 - Is website speed a big ranking factor?  38:09 - Discover the patterns in Core Web Vital updates
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  Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie

  7/7/2021

  42:30

  Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:18 - Passage ranking: Google indexing text fragments4:02 - Progressive Web App (PWA) in search results8:26 - Making indexed information accessible for all languages11:52 - Cindy’s take on the future of SEO14:06 - All about MobileMoxie’s (new) tools16:07 - The benefits of MoblieMoxies ‘page-oscope’19:18 - How coders help Google by adding markup22:52 - The importance of Core web vitals25:56 - New idea: a JSON-LD version for a URL29:30 - Why everyone, including big brands, should use WordPress30:57 - The future of voice search34:45 - New idea: Markup the first paragraph of news articles as speakable
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  Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO

  6/23/2021

  41:43

  Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:00 - The SEO specialty of Lily Ray4:21 - What is a good future proof SEO strategy?6:25 - How to improve your E-A-T and the role of schema in this11:13 - How to measure if E-A-T changes have an effect12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking 19:06 - Actionable tips on how to build trust on a certain topic 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads26:29 - Why SEO is getting more important than paid ads28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data31:58 - Is it profitable to start a new e-commerce space nowadays?  36:24 - The closeness and helpfulness of the SEO community39:24 - The one thing that people should do to improve their E-A-T
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  Nichola Stott on running, hiring and evaluating an SEO agency

  5/26/2021

  42:53

  Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:47 - When should you hire an agency?7:52 - Should you keep doing parts of SEO yourself as a business owner?12:24 - What you should look for in and expect from an agency?15:12 - What a good client looks like for Erudite agency17:04 - Budgeting for your SEO and content strategy19:13 - What to expect when starting to work with an SEO agency?21:35 - At what point does a business not need an agency anymore?24:19 How often do agencies and customers communicate?26:27 How to keep your agency up to date on the latest news and research in SEO?34:02 - In what way do easy-to-use CMSs change agency work?40:44 - The most important KPIs for an agency to report on
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  Marieke van de Rakt on readability, product marketing and leading Yoast

  5/12/2021

  42:37

  Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO26:14 - Using video in your marketing28:39 - What led up to Marieke becoming the CEO of Yoast?31:40 - What a conversion rate and Marieke's PhD conclusion have in common38:42 - How Marieke sees the core values of Yoast
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  Kristopher Jones on entrepreneurship, investments and eCommerce

  4/30/2021

  44:06

  Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:55 - Building and scaling a business7:24 - How Kristopher deals with career paths of people in agencies13:39 - What challenges do Kristopher's clients struggle with?19:07 - Investing in companies20:38 - Kristopher's technology accelerator buildings23:59 - The hybrid working environment27:34 - Kristopher tells about Special Guests, his entertainment booking platform35:22 - Why eCommerce businesses are on Kristopher's investment wish list
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  Kevin Indig on SEO at Shopify and eCommerce

  4/21/2021

  45:11

  Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up.2:52 - Kevin explaining his passion for SEO4:48 - How Kevin starts an SEO process10:02 - Alternatives to Google's search engine13:58 - How the SEO world becomes more interesting as a whole24:55 - How Shopify merchants can use video for SEO27:23 - The way Shopify sees the success of its merchants 31:59 - Shopify's growth during the pandemic 36:42 - How Kevin spends his time on SEO at Shopify 39:55 - What added SEO value Shopify offers merchants
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  Phil Nottingham on improving your online video strategy

  3/31/2021

  41:16

  Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.Topics3:37 - What makes Video SEO so hard?6:40 - Scaling up with video10:26 - Hosting your videos on YouTube15.16 - Combining multiple content forms in a strategy18:17 - Video strategies for Facebook 20:00 - Facebook live and YouTube live 21:55 - Long-form live video content23:57 - General applicable forms of video content27.05 - Acting tips30:05 - Using an autocue or not?33.00 - Technical side of Video SEO 38.40 - How Phil keeps up with video developments
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  Kate Toon on great SEO copywriting

  3/19/2021

  44:33

  Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up:Topics4:04 - What makes SEO copywriting hard7:00 - Kate's fear of public speaking and why she loves Clubhouse 14:57 - What has changed in SEO copywriting in the last decade?23:20 - How can we make people better at SEO copywriting?25:00 - Kate's writing process29:35 - Improved readability and SEO through web layout35:05 - What about structured data and backlinks?38:32 - Pick the CMS that fits your needsFollow Kate on Twitter or check out her website!