Your Marketing Playbook

The Broke Agent discusses why real estate agents should consider starting a second Instagram account dedicated to their personal passions outside of real estate. He explains how interest-based content can reach new audiences, strengthen personal branding, and create more opportunities to connect with future clients.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxBAM Mania: https://bammania.com/home-123937👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/Resources:https://www.instagram.com/ericsimonsays/⏰ Timestamps:00:00 Start an Instagram Account That Never Mentions Real Estate00:15 The Gary Vee Idea Eric Is Testing Right Now01:49 Meet Stacy: The Agent Who Should Start a Cooking Account03:08 Instagram Changed, and Most Agents Missed It04:58 Eric’s Secret Account Is Crushing It06:04 The Unexpected Side Effect That Grows Your Main Brand07:15 “Aren’t You the Cooking Lady?” The Open House Payoff08:33 Golf, Watches, Gardening: Your Obsession Has an Audience09:51 Eric’s Challenge: One Post a Week, Give It a Few Months✅ Stay Connected With Us👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#instagram #realestatecontent #realestatebranding

Kelsie Blevins joins The Broke Agent to talk about growing her brand to 260,000 followers and more than $60 million in sales in just two years. She breaks down her “feel filter” for branding, her faith-based content strategy, and the daily Instagram Story habit that turns viewers into followers. They also discuss the speed-ramp listing videos she helped popularize.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxBAM Mania: https://bammania.com/home-123937👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/Resources:https://www.instagram.com/p/DdjFK5HxbGX/https://www.instagram.com/p/DNiTQiExBW-/https://www.instagram.com/p/Deg3CWyRy4C/Stay Connected With Us👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Kelsie Blevins: https://www.instagram.com/_k.elsie/?g=5BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #realestatebranding

Jason Cassity, Chief Growth Officer at Real, joins The Broke Agent to discuss Ryan Serhant’s new AI avatar, Instagram’s 90-minute video update and how agents can leverage new content features, and what Open Real Estate means for the industry. Plus, why sharing your perspective matters more than simply sharing information.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/🔗 This episode's sources:https://www.instagram.com/p/DeO4kkpOO3K/https://youtube.com/live/kd_JRq6gCO4?feature=sharehttps://nowbam.com/4-major-brokerages-join-forces-to-launch-open-real-estate-amid-private-listing-battles/✅ Stay Connected With Us👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Jason Cassity: https://www.instagram.com/jason_cassity/BAM PARTNERS𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #ai

Tessa Jelten, Head of Member Content at Coffee & Contracts, joins The Broke Agent to discuss how agents can stand out in a sea of AI content slop, using the “you filter” and personal storytelling to differentiate their brand, and holiday trend-jacking ideas.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/🔗 This episode's sources:https://www.instagram.com/heyserhant/https://www.instagram.com/p/DeZr-FcMz4L/⏰ Timestamps:00:00 How Do You Stand Out When AI Floods the Feed?01:52 The One Question Every Agent Should Ask in a Sea of AI Slop04:52 Build Your “You Filter”: 20 Questions That Make Content Yours06:55 How a Former Teacher Turned Her Past Into Comment Gold07:14 Ryan Serhant Just Launched an AI Clone of Himself09:31 Should Agents Make HeyGen Avatars of Themselves?16:21 Are Pop-Up Caption Videos Promoting You or Your Videographer?20:16 Holiday Trend-Jacking Season25:22 “Want to Host Your Next Thanksgiving? Check Out This Listing”26:15 Just Add “Scary”: Repackage Old Content for Halloween28:22 Want to Stand Out? Talk About Your Failures✅ Stay Connected With Us👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Tessa Jelten: https://www.instagram.com/tessaabellaa/BAM PARTNERS𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #ai

In this BAM Masterclass, Alyssa Curnutt and Eric Simon break down how to build a hyperlocal newsletter your community actually reads, and more importantly, how to turn those readers into conversations and closings.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx/about?ref=86c53c46b2ad45e7b2baba55577ee019👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/✅ Stay Connected With Us:👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Alyssa Curnutt: https://www.instagram.com/alyssacurnutt/BAM PARTNERS𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #hyperlocalmarketing

The Broke Agent discusses the four ingredients behind successful real estate content, from finding new local topics and targeting the right neighborhoods to using timely trends and personal opinions to turn social media views into real estate business.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00 - 01:49 Intro (The 4-Ingredient Formula for the Perfect Real Estate Post)01:50 Ingredient #1: Why "New" Gets Shared03:35 Ingredient #2: Make Content In The Area You Sell In06:13 Ingredient #3: The Art of Classy Trend Jacking08:55 Ingredient #4: Your Opinion Is the Anti-AI Strategy10:35 The Perfect Post, Built Start to Finish12:03 Get Your Content Audited by The Broke Agent✅ Stay Connected With Us —👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/BAM PARTNERS𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #hyperlocalmarketing

Robert Cedeno, Founder and Team Leader of the Cedeno Group, joins The Broke Agent to discuss the strategy behind posting 10 times a day, separating audiences across niche Instagram accounts, creating scroll-stopping listing videos, converting engagement into leads, and building a content system agents can repeat.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00 - 01:17 Intro02:24 - Why This Agent Made 3 Separate Instagram Accounts04:21 - Gary Vee's Niche Account Gospel, Applied to Real Estate06:02 - Stop Confusing the Algorithm With Mixed Content12:20 - The POV Hand-Pointing Listing Video That Stops the Scroll14:02 - Four CTAs in One Caption: Breaking the Rules on Purpose17:46 - Why "Text Me" Reaches a Buyer ManyChat Never Will20:13 - The Qualifying Question Trick That Fixes Your Click-Through Rate24:33 - LA Is 15 Cities in One, So He Built Pages to Match29:07 - The AI Voiceover Hack for Effortless Listing Videos33:17 - What Is Muse and Why Is Everyone Posting About It?34:30 - Should You Auto-DM Every New Follower?38:41 - The Conference Carousel That Wins Over Everyone in the Room42:43 - Why Content in the Chamber Beats Creating From Thin Air✅ Stay Connected With Us —👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Robert Cedeno: https://www.instagram.com/robertbearcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qrhttps://www.instagram.com/socalcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3Dhttps://www.instagram.com/robsells_homes?stkn=NTc4MTIwNjQ2YQ%3D%3DBAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #instagrammarketing #realestateagents

The Broke Agent breaks down why views do not always translate into followers and what real estate agents need to change in their content strategy. He breaks down how to optimize your profile, give people a clear reason to follow, build recurring content, and create posts that could only come from you.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00 - 01:17 Intro01:21 Reason #1: Nobody Needs to Follow You Anymore02:26 Reason #2: Your Profile Isn't Giving People A Reason to Follow02:58 3 Hyperlocal Bios That Nail the Follow03:38 Reason #3: You’re Not Telling People To Follow You04:22 "Follow Me" vs. a Value Proposition05:33 Reason #4: Your Content Doesn’t Give People A Reason To Come Back06:18 Breaking Down Shannon Gillette's 10-Day Mini Series07:59 Reason #5: You’re Posting Content That Could Have Come From Anyone08:40 The 1.1M-View Meme That Lost to a 250K Opinion Post09:56 The 5-Step Recap to Turn Viewers Into Followers✅ Stay Connected With Us —👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #instagramgrowth #realestatecontent

Will Draper, Real Estate Marketing Coach, joins The Broke Agent to discuss how real estate agents can increase their visibility in ChatGPT and AI search. They also discuss the five-step framework to optimize their online profiles and turn past transactions, client reviews, and social content into proof that helps them get discovered.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00 - 01:15 Intro01:30 Will Draper's 5 Step Framework to Rank in AI Search01:54 Step 1: Foundation08:08 The One Tool to Audit Every Real Estate Bio at Once10:04 Step 2: Authority17:22 Step 3: Relevance17:51 How to Turn One Past Deal Into a Case Study AI Can Find21:04 The Birthday Gift Example That Explains How People Search Now22:56 Step 4: Proof28:37 Step 5: Media30:41 The Caption Formula Behind Marie Lee's Viral Post34:39 The Five Steps Recap Before the Final Takeaway38:31 Will Draper's Free Lead Magnet: How to Replicate These Case Studies✅ Stay Connected With Us —👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Will Draper: https://www.instagram.com/itswilldraper/BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #aisearch #chatgpt

The Broke Agent discusses six real estate content trends that need to die, from robotic AI scripts and fake podcast setups to generic homebuying tips, overproduced listing videos, and copied AI image trends. He breaks down why agents should stop creating content that looks like everyone else's and start leaning into their own stories, opinions, local knowledge, and perspective.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00-01:07 Intro01:08 Trend #1: The AI Script Trend That Makes Agents Sound Like Hostages03:17 Trend #2: The Fake Podcast Setup With No Actual Podcast04:47 Trend #3: Ranking Real Estate Influencers Instead of Local Stuff07:13 Trend #4: Generic Homebuying Tips and Educational Content08:24 Trend #5: The Overly Cinematic Listing Video09:48 Trend #6: The AI Slop Image Trend✅ Stay Connected With Us →👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/𝐁𝐀𝐌 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatecontent #realestatemarketing #realestateagents