The Unexpected Entrepreneur

Rebranding can completely change how you show up in your business and who you attract with your content which is why unique, personality filled brands are exactly what we specialize in here at Inkpot Creative®.  And to celebrate that, we have decided to run the Mid-Year Makeover Sale! For the next 5 people to book our full Rebrand Edit service, you'll get a fully customized brand and a 7-page website on Showit or Squarespace for just $4700.  Set yourself up for success to close out 2026 and start to attract your dream clients for 2027 with a full rebrand completed in just 5 weeks!  Click the link below to learn more about the Rebrand Edit or to get in touch with us about booking your slot to take your business into its next era! https://inkpotcreative.com/the-rebrand-edit Our Links:  + 60+ photography blog post ideas + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

Trying to figure out how to start getting photography clients in a new market without waiting months for opportunities to magically appear? In this video, we'll show you how to use strategic blogging to attract clients before you have any content from that location. Want to attract clients in a new city or break into a new market, but feel stuck because you don't have the content yet? In this video, we're sharing exactly how photographers can use blogging to attract dream clients before they ever book a session there. If you've been wondering how to get photography clients or how to get more photography clients without spending all day on social media, this video is for you. You'll learn practical photography marketing strategies that help you research the venues and locations your ideal clients are already choosing, create strategic content without a portfolio full of images, and position yourself as an expert in a new space. We'll also cover how to attract luxury wedding clients, especially if you're transitioning into luxury wedding photography or shifting the type of wedding photography work you want to book. These photography business tips will help you create a long term plan to grow your photography business, even if you're relocating or targeting a brand new audience. You'll also learn marketing strategies for small businesses that photographers can use to get found on Google and build trust with potential clients before they ever inquire. Whether you're trying to figure out how to get photography clients, grow a photography business in a new city, or learn how to make money with photography in a more sustainable way, these marketing tips and business tips will help you build momentum before you even arrive. If your goal is to make money with photography without relying on being constantly online, blogging can become one of the most effective tools in your photography business. Our Links:  + 60+ photography blog post ideas + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In today's episode of The Unexpected Entrepreneur Podcast, we chat with our past client Rebecca about her experience rebranding The Maker's Playbook. With a platform helping ceramicists, potters, and all types of makers navigate the world of creating and selling their art, she knew who she wanted to attract and what she had to offer. But the brand just wasn't connecting in the way she wanted it to.  Hear all about how she went from struggling to shake the old luxury photographer mindset of her past and stepped into a new brand that truly represented the joy and energy that her community embodies.  About Rebecca:  Rebecca Ickes Carra has been a self-employed artist for the last 15 years and now shares her photography knowledge and hard-earned business lessons with makers in order to see more independent artists build not only viable, but life-giving businesses. She hosts the Maker's Playbook podcast, which discusses what it's really like to make a living from the things we make and has taught over 200 makers photography skills specifically for ceramics. She has spoken about her experiences as an entrepreneur to classes at DePaul and Harvard Universities and firmly believes a supportive Community of colleagues is essential to surviving as a small business. Rebecca lives with her husband, Francesco, who is a full-time potter and their 75-pound rescue pup, Hendrix on the original homelands of the Potawatomi, Ho-Chunk and Menominee people where the people of Wisconsin's sovereign Aneeshinaabe, Ho-Chunk, Menominee, Onida and Mohican nations remain present - also known as present day, Milwaukee, WI. When she's not creating resources to simplify photography and business for makers, you can find her also at the potter's wheel in their home studio or accidentally taking a nap on the couch when she is trying to finish a book. Rebecca's Links:  + Website + Instagram + YouTube + Podcast Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In today's episode, we chat with our past client, Corey, about her experience creating a new website earlier this year. We talk about the challenges she was facing before and how everything wasn't quite lining up. Now, since the new website has launched, not only has her site continued to draw in traffic, but she also has a place that she is totally confident sending her clients to and one that she knows is attracting like-minded people.  About Corey:  Corey Lynn Tucker is a destination elopement photographer, hybrid film storyteller, and experience designer for couples who feel most like themselves outside. Her work is shaped by a lifelong connection to the land—from riding horses through open fields as a kid to photographing elopements across places like Acadia, the Tetons, and beyond. That sense of movement, presence, and wildness is at the core of everything she creates. She blends digital, 35mm film, and Super 8 to document elopements in a way that feels textured, nostalgic, and alive—less about posing, more about being in it. At heart, Corey isn't just capturing weddings—she's helping couples slow down, step outside tradition, and create something that actually feels like them. Corey's Links:  + Website + Instagram + Facebook + YouTube + TikTok Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Isabel to talk all about her experience creating a new website with us. After DIYing her site for years, Izzy knew it was time to have a professional site created to help her stand out. Now, she has a site that she can confidently send clients to that not only looks great, but also has everything potential clients need to know she is the perfect fit! About Isabel: I'm a photographer based in Ellicott City, Maryland, originally from Germany, with six years spent living in Puerto Rico and plans to head further north in the near future. My work is rooted in a documentary approach to weddings, with a focus on honest moments, and I also offer branding, family, and portrait sessions shaped by storytelling. I have a studio in Ellicott City where I love to experiment, create, and collaborate. Outside of photography, you'll usually find me outdoors hiking or camping, or at home knitting, crocheting, and playing music. I'm always up for a good road trip or a night around a bonfire. I share my life with my cat, Coco, who I firmly believe is the best cat in the world. Isabel's Links:  + Website + Instagram Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Mio to talk all about his rebrand experience. From having a brand that he had completely DIY'd to changing his name and creating a completely new brand presence, we talk about why he felt like now was the time and some of his favorite parts of the new brand!  About Mio: Mio Sison III is a luxury wedding photographer based in Denver, Colorado, whose path to the camera ran through biotech labs and years of catering luxury weddings before the camera finally won. Six years working hospitality during college and grad school gave him something most photographers don't train for: a genuine instinct to take care of people, read a room, and be fully present on a day that only happens once. He founded Mio Sison Studio on the belief that the best wedding photos happen when couples forget there's a photographer in the room at all, and he earns that trust through extended engagement sessions, deep pre-wedding communication, and showing up to every wedding feeling less like a vendor and more like a longtime friend. His work spans Colorado, Chicago, and destination weddings worldwide, blending fine art editorial aesthetics with a documentary eye that catches the moments nobody called out. He currently serves as Treasurer of WIPA Colorado, where he's invested in raising the bar for photographers and wedding industry professionals alike. Off the clock, you'll most likely find him somewhere in the Rockies on skis. Mio's Links:  + Instagram + Check out Mio's photography (p.s. if you mention Inkpot Creative in your inquiry form, you can get $1,250 off a wedding package!) Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Renee to talk all about her rebrand experience. We dive into how she knew it was the right time, how her new brand has become her North Star in her business, and the results she's seen with clients since launching.  About Renee: Renee Griffith is the founder of Renee Griffith Photo, a New England elopement and micro-wedding photographer known for cinematic, candid storytelling and a "your #1 hype queen" kind of client experience. She helps couples plan intentional, joy-forward days outdoors — with a big focus on inclusivity, ease, and real emotion. Renee's Links:  + Website + Instagram Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.  

In this episode of the Unexpected Entrepreneur Podcast, Jessie chats with our past client Jamie about her experience rebranding and what prompted the change.  After meticulously tracking analytics from all other parts of her business, the final piece Jamie realized she wasn't paying the same attention to...her brand and website. Tune in to hear how she felt going through the process as well as the transformation she has seen since launching in late 2025!  About Jamie Tobin Photography: Hey hi, I'm an elopement photographer that thrives in the mountains of the PNW. Pretty much will always find me hiking with crocs on, and multiple cameras strapped down. Personally love when I can help clients just have a day that isn't a production, but an invitation into who they are. Jamie's Links:  + Website + Instagram + Facebook + Jamie's blogging episode Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.  

In today's episode, we are excited to talk all about our upcoming summit, Forever is for Everyone! Inclusivity has always been at the forefront of our business and it's something that we are super passionate about. So, we put together a whole summit with experts in the wedding industry to help give you the tools and information to make your business and the wedding industry more inclusive and friendly to everyone!  Sign up for your FREE ticket to the summit here!

In this episode of the Unexpected Entrepreneur podcast, we talk about the common issue of receiving client inquiries that do not align with the desired work. We dive into the disconnect between the type of work you want to pursue and the branding that you are currently using that may not match where your business is.  Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.