Episode 64: Telling a story that gets you acquired with Parry Headrick
9/20/2021
0:00
39:10
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Three deadly misconceptions about PR:
๐ซ PR is about which reporters you know
๐๐๐ ๐ฉ๐ง๐ช๐ฉ๐: Everyone has access to the same lists of reporters.
๐ซ PR needs a relentless bulldog who'll plow reporters' inboxes till he gets you published
๐๐๐ ๐ฉ๐ง๐ช๐ฉ๐: There are 7 PR people for each reporter. Volume approach is doomed.
๐ซ All you need is a creative storyteller to get you coverage
๐๐๐ ๐ฉ๐ง๐ช๐ฉ๐: PR isnโt magic. It canโt fix a weak brand.
And it canโt make reporters write about your company if the storyโs weak.
But a PR can take a great story and help:
โ๏ธ Position your brand as a natural choice to your clients
โ๏ธ Shorten sales cycles
โ๏ธ Attract great talent
...and even build a momentum that gets you acquired.
This is the topic I had a pleasure to discuss with Parry Headrick, who spent the last 20 years growing some of the hottest PR agencies across the US.
Tune in to learn:
๐ง What to do if you have an unsexy B2B product in a boring industry
๐ง How to create a compelling story that makes your customer the hero, your competitors irrelevant, and creates urgency to act
๐ง How to uncover the sweet data your company is sitting on and package it up for the press
๐ง How to reach out to FEWER reporters while getting MORE of them to pick up your story
๐ง How to create a minimal viable PR program that doesn't cost you a dime
If you want to know more about PR that works in 2021, you definitely need to check this interview out.
Learn more about PR and Parry at:
Parry on LinkedIn: https://www.linkedin.com/in/parryheadrick
Website: https://cracklepr.com/
Three deadly misconceptions about PR:
๐ซ PR is about which reporters you know
๐๐๐ ๐ฉ๐ง๐ช๐ฉ๐: Everyone has access to the same lists of reporters.
๐ซ PR needs a relentless bulldog who'll plow reporters' inboxes till he gets you published
๐๐๐ ๐ฉ๐ง๐ช๐ฉ๐: There are 7 PR people for each reporter. Volume approach is doomed.
๐ซ All you need is a creative storyteller to get you coverage
๐๐๐ ๐ฉ๐ง๐ช๐ฉ๐: PR isnโt magic. It canโt fix a weak brand.
And it canโt make reporters write about your company if the storyโs weak.
But a PR can take a great story and help:
โ๏ธ Position your brand as a natural choice to your clients
โ๏ธ Shorten sales cycles
โ๏ธ Attract great talent
...and even build a momentum that gets you acquired.
This is the topic I had a pleasure to discuss with Parry Headrick, who spent the last 20 years growing some of the hottest PR agencies across the US.
Tune in to learn:
๐ง What to do if you have an unsexy B2B product in a boring industry
๐ง How to create a compelling story that makes your customer the hero, your competitors irrelevant, and creates urgency to act
๐ง How to uncover the sweet data your company is sitting on and package it up for the press
๐ง How to reach out to FEWER reporters while getting MORE of them to pick up your story
๐ง How to create a minimal viable PR program that doesn't cost you a dime
If you want to know more about PR that works in 2021, you definitely need to check this interview out.
Learn more about PR and Parry at:
Parry on LinkedIn: https://www.linkedin.com/in/parryheadrick
Website: https://cracklepr.com/
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