The Story of a Brand

In this episode, I sit down with Chris Abbenda and Owen Martinetti, the dynamic duo behind Snoozy, a functional gummy brand that’s reimagining how we think about sleep, stress, and chill.  What started as a curiosity about CBD quickly evolved into a product line that’s all about helping people wind down without the fuzziness or stigma of traditional solutions. We delve into everything from product formulation to branding, as well as how they’re breaking into retail by creating real value for both consumers and partners. What I loved most about this conversation is how Chris and Owen are building with intention. They're not just chasing trends—they’re solving real problems with transparency, data, and a little bit of humor. Whether you’re a CPG founder, wellness enthusiast, or someone who’s ever struggled to sleep, this episode offers a thoughtful take on what it means to build a modern, functional brand. Here are a few highlights from our conversation: * Why product experience is at the core of Snoozy’s growth   * How education helps consumers overcome skepticism about functional ingredients   * What it takes to build trust in the CBD and sleep category   * Lessons from pivoting and simplifying the product line for retail success   * The importance of balancing science, taste, and storytelling   Join me, Ramon Vela, as I listen to the episode and hear how these two founders are putting consumers first—and helping all of us rest a little easier. For more on Snoozy, visit: https://www.getsnoozy.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

In this episode, I sit down with Rose Hamilton, a powerhouse marketing strategist, CPG advisor, and the founder of Compass Rose Ventures.  Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today’s landscape, from digital-first storytelling to the emotional resilience founders need to survive the chaos of retail and fundraising. This conversation is packed with wisdom earned from years in the trenches, advising some of the most innovative brands in beauty, beverage, wellness, and beyond. What I love most about this episode is Rose’s unique blend of heart and strategy. We discuss how founders can become better storytellers, how to establish a robust marketing foundation, and why data is more than just a buzzword - it’s a vital survival tool.  If you’re a founder, operator, investor, or just obsessed with consumer brands, this is the episode for you. Here are a few key moments from our conversation: * Why modern CPG brands need both marketing soul and operational grit * How to shift from founder-led storytelling to storyselling * The concept of a “data room for marketing”—and why every brand needs one   Join me, Ramon Vela, as I listen to the episode and hear why Rose Hamilton believes brand builders are among the most creative and resilient people in the world. Whether you’re scaling or just starting, her advice will leave you inspired and ready to act. For more on Compass Rose Ventures, visit: https://compassroseventures.com/  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.    Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.​​

In this episode, I sit down with C. Vivek Lal, MD, FAAP, a physician-scientist and the founder & CEO of Resbiotic, to explore the incredible connection between our gut microbiome and respiratory health.  Dr. Lal shares how his clinical work with premature infants inspired a deeper dive into gut-lung science, ultimately leading to the development of Resbiotic—a science-first wellness brand that’s bridging the gap between clinical research and everyday health. What really struck me in this conversation was Vivek’s blend of curiosity, care, and credibility. He’s not just creating a product—he’s on a mission to help people breathe easier, live better, and understand how their gut health plays a role in it all. If you’re interested in functional wellness, biotech innovation, or just want to understand your body a bit better, this one is for you. Here are a few highlights from our conversation: * The gut-lung axis: what it is and why it matters * How a NICU doctor became a CPG founder * Why Resbiotic leads with clinical credibility, not marketing fluff * The challenge of translating deep science into consumer products * How education and transparency are building trust in a skeptical market Join me, Ramon Vela, as I listen to the episode and discover how science, storytelling, and heart are driving the next wave of health and wellness innovation. For more on Resbiotic, visit: https://resbiotic.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper.

In this episode, I sit down with Andrew Kemp, the passionate owner of Bare Kind, a brand of bamboo socks that’s on a mission to save endangered animals one step at a time.  What began with a desire to create a feel-good product has grown into a purpose-driven business that partners with over 30 animal charities, donates 10% of profits, and makes every sock design count. What I love about this conversation is how grounded Andrew is in the belief that consumer products can—and should—do good. We talk about sustainability, giving back, building a business in the UK and beyond, and why even something as simple as socks can become a platform for impact and joy. If you’re building a brand or just want to shop more consciously, this one’s for you. Here are a few highlights from our conversation:   * How animal welfare and e-commerce collided to spark Bare Kind   * The surprising power of giving 10% to charity and doing it transparently   * Why bamboo is better for people, the planet, and your feet   * How Bare Kind designs socks that start conversations and build community   * Lessons on scaling a mission-driven brand without losing its soul   Join me, Ramon Vela, in listening to the episode and discover how a pair of socks can help save the planet—one animal and one customer at a time. Whether you’re an animal lover, sustainability enthusiast, or brand builder, Andrew’s story will leave you inspired. For more on Bare Kind, visit:  https://barekind.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

In this episode, I sit down with Isaac LeKach and Lillian Shalom, the creative and entrepreneurial duo behind Flower Shop Perfumes Co., a brand that’s blurring the lines between scent, art, and emotion.  What struck me most about our conversation is how personal their approach to fragrance is. For them, perfume isn’t just about smelling good; it’s about storytelling, self-expression, and creating a deeply emotional, almost spiritual experience for the wearer. We talk about everything from product innovation to packaging inspired by sculpture, as well as what it’s like to build a fragrance brand with no roadmap, just instinct and intention.   Whether it’s through bold scent choices or unconventional bottle design, Flower Shop is rewriting the rules of what a fragrance brand can be—and why the industry needed a shake-up. Here are a few highlights from our conversation:   * How a chance conversation led to the birth of a fragrance line rooted in nostalgia and artistry   * Why the brand isn’t chasing mass appeal—and why that’s a strength   * Lillian’s take on perfume as wearable sculpture and emotional trigger   * The role of risk-taking and gut decisions in building a disruptive brand   * Why authenticity and creative freedom are their North Star   Join me, Ramon Vela, as I listen to the episode and explore how Flower Shop Perfumes Co. is redefining modern fragrance—one story, one scent, one sculpture at a time. If you’re a fan of art, beauty, or brand building, you’ll find this episode rich with inspiration. For more on Parfum Cirque Du Soleil, visit: https://parfumcirquedusoleil.com/ For more on Flower Shop Perfumes Co., visit: https://flower-shop.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper. 

In this episode, I sit down with Lev Glazman and Alina Roytberg, the visionary duo behind Fresh, one of the most iconic beauty brands of the last three decades.  What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-stamped paper to pioneering innovations like soy face cleanser and sugar lip treatments. What makes this conversation so special is how deeply they value storytelling, authenticity, and emotional connection. Fresh wasn’t built on trends, it was built on meaning. We explore how they followed their instincts, stayed rooted in their shared values, and created products that feel personal, poetic, and transformative. If you’ve ever used Fresh, you’ll love hearing how it all began. Here are a few highlights from our conversation:   * Why Fresh was never just about skincare—it was about experiences   * How inspiration from food, travel, and culture shaped iconic products   * The emotional moment they realized Fresh had outgrown their tiny store   * Why building a brand rooted in meaning creates a lasting connection   * How they stayed true to themselves, even after joining LVMH   Join me, Ramon Vela, as I listen to the episode and discover the heart, soul, and magic behind a brand that redefined modern beauty. Whether you’re a founder, a beauty lover, or someone who appreciates thoughtful entrepreneurship, this one is pure inspiration. For more on Fresh, visit: https://www.fresh.com/us/home If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

In this episode, I sit down with Kyle Landry, PhD, a scientist-turned-entrepreneur who’s bringing literal space-age technology to the skincare world.  As the President and Co-founder of Delavie Sciences, Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn’t just about beauty—it’s about real science, real function, and rethinking how we protect our skin from the environment. What I found so refreshing about this conversation is Kyle’s commitment to truth, transparency, and rigor in a category often filled with hype. From product formulation to environmental defense, Delavie is creating skincare that’s built to perform and built to last. If you’ve ever wondered what happens when biotech meets beauty, this episode will blow your mind. Here are a few key takeaways from the interview: * How NASA, space research, and extremophiles led to a skincare breakthrough   * What makes the Bacillus lysate ingredient truly different, and clinically backed   * Why SPF and environmental exposure are only part of the skin damage story   * How Delavie is setting a new standard in cosmetic science and consumer trust   * The difference between making something marketable and making something that works   Join me, Ramon Vela, as we listen to the episode and explore how science, innovation, and skin health are coming together in a way the beauty industry has never seen before. This one’s for the curious, the skincare skeptics, and the science lovers. For more on Delavie Sciences, visit: https://www.delaviesciences.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

In this episode, I sit down with Darren Litt, the founder of Hiya Health, a mission-driven kids' wellness brand that’s reimagining what it means to raise healthy children.  Darren shares how a single disappointing Amazon order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests from his daughters turned into a national movement to clean up the children’s supplement space. What I love most about this conversation is how Darren and his team go beyond just building a better vitamin—they’re building moments between parents and kids. From personalized bottles to thoughtful monthly games, Hiya makes health a shared experience.  We also discuss entrepreneurship, scaling with intention, and what it takes to build a profitable, bootstrapped brand that recently sold a majority stake for $260 million, all while staying true to its mission. Here are a few highlights from our conversation: * How a gummy vitamin full of sugar sparked the idea for Hiya Health * Why every Hiya product is obsessively formulated with both kids and parents in mind * The secret to building a best-in-class DTC subscription business with no outside capital * How experiences—like decorating bottles and sending monthly games—deepen brand loyalty * Why authenticity, not gimmicks, is the key to long-term consumer trust Join me, Ramon Vela, as I listen to the episode and discover how Hiya Health is creating healthier habits and happier moments—one chewable at a time. If you’re a parent, founder, or just someone who believes in thoughtful innovation, this one’s for you. For more on Hiya Health, visit:  https://hiyahealth.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

In this episode, I sit down with Lindsey Carter, the Founder and CEO of SET ACTIVE, a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling.  Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection. Her story is one of resilience, vision, and redefining what it means to be “active.” What I love about this conversation is how candid Lindsey is about the emotional ups and downs of entrepreneurship—what it truly takes to persevere when everything feels uncertain.  We explore the magic of creating products that resonate on an emotional level, how community drives every decision, and what it’s like to grow a company without paid ads, outside investment, or compromise. Here are some key takeaways from the episode: * How Lindsey bootstrapped a brand that’s done millions in sales with zero paid media   * The power of building for the “everyday girl” who just wants to feel confident and comfortable   * Why community isn’t just a buzzword—it’s the foundation of everything SET ACTIVE does   * The real-life challenges of being a solo founder—and how Lindsey reframes hard days   * What’s next for the brand: new fabrics, potential men’s drops, and continued innovation   Join me, Ramon Vela, as I listen to how Lindsey Carter is rewriting the rules of modern activewear—one intentional, community-led decision at a time. Whether you’re a founder, fashion lover, or someone seeking inspiration, this story will move you. For more on SET ACTIVE, visit:  https://setactive.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

In this episode, I sit down with Jonathan Cornish, the spirited co-founder and “Head Bandit” behind The Froot Thief—a fruit snack brand that’s turning heads and winning lunchboxes.  Jonathan’s story is one of grit, gratitude, and big flavor. We discuss how a family-run business gave him and his brother their first break over 25 years ago, and how that act of faith continues to shape their approach today. That foundation—combined with deep experience in retail and manufacturing—set the stage for a snack brand that’s anything but ordinary. We dive into how The Froot Thief went from a bold idea during lockdown to landing on Costco shelves nationwide. What I love about this episode is how honest Jonathan is about the risks, the emotional journey, and the fulfillment that comes from building something you truly believe in.  From production lines in South Africa to school lunches in the U.S., this is a story about purpose, play, and the power of trusting your instincts. Here are a few highlights from our conversation: * How a simple act of belief launched a 25-year entrepreneurial journey   * The Costco call that changed everything: “I’ll take every strand you can make”   * Creating a clean-label fruit snack that’s as fun as it is nutritious   * Navigating tariffs, manufacturing, and the realities of scaling internationally   * Why “fruit spaghetti” and 100 inches of fun are stealing the snack spotlight   Join me, Ramon Vela, as I listen to the episode and discover why this snack brand is not only worth trying but also worth supporting. If you’ve got kids, love fruit, or just want a great founder story, you won’t want to miss this one. For more on The Froot Thief, visit: https://www.frootthief.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.