#190 How In-Store Sephora Gondolas, Samples, and Campaigns Happen with Celeste Schreier, Director of Global Retail Marketing @ Summer Fridays

✨ Celeste Schreier, Director of Global Retail Marketing at Summer Fridays☁️ Behind the scenes of Summer Fridays’ Times Square takeover☁️ How Celeste helped launch 800+ Sephora doors in Europe☁️ What global retail marketing actually means day to day☁️ How sampling strategy builds loyalty and brand awareness☁️ What goes into designing Sephora gondolas that convert☁️ Career lessons from working at Fresh, Benefit, and TatchaJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Amanda Aiese Ford, Art Director @ LesserEvil☁️ Behind the scenes look at creative and art directing☁️ The importance of setting boundaries with any new role☁️ Amanda’s unexpected journey to e-commerce☁️ Insights into fashion and e-commerce creative shoots☁️ How to find fulfillment and growth in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Kylie Daniels-Diehl, Sr. Director, Global Influencer & Communications Strategy at amika☁️ Career journey from PR agency assistant to Amika’s Senior Director☁️ How beauty brands can actually listen to their community☁️ Behind the scenes of Amika’s viral fragrance launch☁️ The power of linking your wins (literally) on your resume☁️ How to slide into hiring managers’ DMs☁️ The agency-to-in-house shift—and how to navigate itJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she shares how to give your LinkedIn profile a glow-up.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Madi Marotta, Social Media Manager at Waterboy☁️ Career leap from creator to brand social media manager☁️ How she got hired at Waterboy after getting rejected☁️ Going viral and getting canceled all on her first week at the job☁️ Why she still wakes up at 6am to post 6 TikToks a day☁️ Advice for creators trying to turn content into a careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Annie Dunbar, Senior Social Media Manager @ ESPN☁️ Social Media Marketing career growth journey during 8 years at ESPN☁️ Hard skills to develop for sports marketing industry☁️ Dealing with job rejection post-grad☁️ Tips for breaking into the sports marketing industry☁️ Advice for combatting imposter syndrome when managing large social media accountsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Rachel Kusin, Senior Director of Marketing at Skinny Dipped☁️ How Rachel pivoted from fast food to better-for-you snacks☁️ What it’s really like being the first marketer at a startup☁️ Lessons from scaling Chameleon Cold-Brew to Nestlé acquisition☁️ Brand campaigns from The Last Crumb to Skinny Dipped☁️ Advice for navigating CPG as a scrappy, resourceful marketerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Alex Powell, Senior Manager of Go-To-Market Strategy at Target☁️ How Alex pivoted from hospitality into a career in brand marketing☁️ The unexpected job that launched her marketing career☁️ What startup marketing really looks like behind the scenes☁️ How to advocate for yourself when you don’t have all the answers☁️ Advice for breaking into marketing without a traditional pathJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Nothing is spookier than getting ghosted during the job hunt; but it doesn’t have to haunt your confidence. Join Natalie in this solo episode, where she’s spilling the tea on how to bounce back when employers pull a disappearing act.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Liz Ehlert, Director of Entertainment Marketing at MGM Resorts International☁️ How Liz left medical sales and landed in entertainment marketing at MGM☁️ Why career growth doesn’t always mean a new title or raise☁️ The story behind the viral Zayn Malik helicopter Vegas launch☁️ Interview tips from a hiring manager who's seen it all☁️ Advice for building a career you love, even without a clear planJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co