The Sale Ring

The Sale Ring Podcast | Making Your Brand Stand Out with Creative Imaging Displays Episode Date: November 10, 2026 Special Guest: Creative Imaging Displays | Spokane, Washington Episode Length: 30 Minutes First impressions matter, and in today’s competitive marketplace, how you present your brand can make all the difference! In this episode of The Sale Ring Podcast, we welcome Creative Imaging Displays, a Spokane, Washington-based company specializing in professional trade show exhibits, custom displays, promotional materials, and innovative branding solutions for businesses nationwide. During this 30-minute episode, we explore the importance of creating a powerful visual presence that attracts attention, strengthens brand recognition, and helps businesses stand apart from the competition. From custom trade show booths and portable displays to banners, backdrops, outdoor signage, and branded promotional products, Creative Imaging Displays provides solutions designed to help companies maximize their visibility and make a lasting impression. For auctioneers, real estate professionals, and business owners, professional branding isn’t simply about looking good—it’s about building credibility, attracting customers, and creating opportunities for business growth. Whether you’re preparing for an industry convention, hosting an auction event, participating in a trade show, or looking to elevate your company’s professional image, this episode highlights the value of investing in quality marketing and display solutions. Learn more about Creative Imaging Displays: https://creativeimagingdisplays.com Visit The Sale Ring Podcast: https://TheSaleRing.com The Sale Ring Podcast — Bringing together industry professionals, innovative businesses, and valuable insights to help auction and real estate professionals grow their businesses and achieve greater success.

In this episode of The Sale Ring Podcast, we sit down with Jimmie Dean Coffey, Vice President of United Country Auction Services and newly elected Vice President of the REALTORS® Land Institute (RLI).

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This podcast show highlights the art and strategy of recruiting real estate agents in rural and small-town markets. We visit with Matt McClintick to explore how non-urban regions offer distinct opportunities for agent growth, focusing on community connections, lifestyle-driven value, and untapped market niches.  Whether you’re a broker aiming to expand or an agent seeking your next opportunity, this show equips you to succeed beyond city limits. Each episode of The Sale Ring podcast show delivers actionable tactics, success stories from thriving rural agents, and expert interviews.

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In this episode of The Sale Ring, we sit down with Chip Carpenter, Ryan Rogers, and Melissa Smithberger from United Country Real Estate’s Columbus and Southeastern Ohio offices. They share the story behind the monumental John L. Christman Estate Land Auction—from securing the listing to crafting an auction atmosphere that engaged bidders. Listen as they walk us through the auction process, the excitement of auction day, and their approach as they head toward closing this once-in-a-lifetime sale. United Country – Columbus, Ohio office  United Country – Southeastern Ohio office

On this episode we sit down with William Yokel, the 2026 Nebraska State Bid Calling Champion, to talk about his journey into the auction business and what it takes to succeed as a professional auctioneer. William shares how he got started in the industry, the lessons he’s learned along the way, and the advice he would give young auctioneers chasing their goals. We also discuss what winning the state championship means for his career and how he plans to serve as an ambassador for the Nebraska Auctioneers Association and the auction industry. It’s an insightful conversation about hard work, professionalism, and the future of the auction industry. PRESS RELEASE:  

In this episode we talk through real estate commissions and who should normally be entitled to the lion’s share of it (listing agent or buyers agent).  On the heels of the NAR lawsuit, the increased transparency around who is actually paying for the services rendered has forced the real estate industry to take a hard look at this question.  Under normal circumstances, an “agent” should be hired and compensated by the party that is using their services.  We discuss a reasonable approach to commission splits and the appropriate allocation of commission based on the services, expense, and expertise.  A controversial topic that we enjoyed discussing on The Sale Ring podcast.

We are joined in the studio by the CEO of the National Auction Association (NAA), as we discuss her newly acquired role in the auction industry.  The NAA has seen a lot of changes over the past 15 years and Allison takes us through some of her insight and experiences as she settles into the CEO’s seat at a National Organization.  We discuss the recent sale of the long time NAA headquarters, advancements delivered by AI and the recent auction marketing summit which was held in Kansas City (Feb).  Great conversation that should benefit all auction and real estate professionals.  Enjoy the show.

In this episode we go through the multiple considerations related to how buyers think and place their bids at auction.  Bidder psychology is important for auctioneers and brokers to understand, as it leads to stronger bidder engagement and higher sales results at auction.  We discuss what really motivates bidders; how urgency works; and what auctions reveal true demand.  We also talk about why certain buyers behave differently once they know they are competing against other bidders.  Lastly we discuss the role of “time certainty” and the differences between emotional and analytical bidders.  Enjoy the show.