From Etsy shutdown to 495% in website sales growth — How Rachel transformed her business

What would you do if your the majority of your business disappeared overnight?That’s exactly what happened to Rachel, the owner of Balanced Home Apothecary, when her Etsy shop was suddenly shut down — no warning, no explanation, just gone.In this episode of the Product Biz Podcast, Rachel shares her story of turning this setback into a breakthrough. You'll hear how she went from losing everything on Etsy to experiencing 495% growth on her website, and how she got the clarity, strategy, and support to rebuild her business… but this time, on her own terms.By the end of this episode, you’ll hear:The emotional moment Rachel lost her Etsy shop… and how she was able to move forwardThe marketing strategies that helped her grow her website sales by 495% in Q1 2025 compared to Q1 2024How she set up systems and automations to create flow in her business, so that she wouldn't have to rely on markets and could spend time with her husband and 4 kids on weekend instead while her business still brought in supplemental income for her and her familyThe mindset shifts that helped her stay grounded, even in uncertaintyReal-talk advice for creating a product-based business that can’t be shakenRachel Urton is the CEO of Balanced Home Apothecary. She is also a mom of four and happily married to her husband Ryne for nearly 14 years. Rachel is passionate about helping moms embrace toxin-free living. After discovering the power of essential oils for her own family, she started her small business in 2020 to make natural wellness simple and effective so Mom’s know that the best way to support their family is through essential oil blends. Follow Rachel’s journey on Instagram @balancedhomeapothecary. LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors openSign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live

There’s a powerful connection that most struggling small business owners don’t realize… which is the connection between your self-worth and the business success that you see.  When you value yourself, honor who you are, respect yourself, LOVE yourself… it creates an energetic, unseeable, ripple effect that amplifies your income, the opportunities that come your way, the level of ease you have in business, and the impact that you make.  This is fact simply because everything in life is a mirror… so the more you value yourself, the more the universe mirrors that value right back to you.  During this episode you’ll discover why everything in life is a mirror, how your inner beliefs shape your external reality, and the key mindset shifts required to become someone who treats themselves as high-value that leads to a high-value business.  By the end of this episode, you’ll learn: Why self-worth is the foundation of a thriving business How to raise your energetic vibration to attract more money and opportunities How your beliefs about yourself are constantly being mirrored back to you A powerful (and simple) self-awareness exercise: "Ways I honor vs. do not honor myself" What it truly means to be a high-value woman—without ego or manipulation Why self-love is a daily choice, not something that we suddenly receive from reaching a certain level of external validation The secret behind successful entrepreneur habits and how they honor themselves first How business growth reflects your internal emotional, mental, and spiritual alignment LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

Does this sentence give you the ICK when someone says it to you?  “Wow, you are so lucky!”  Seriously, how does that sentence make you feel if someone mentioned that to you about your business, your life, your circumstances?  For most people, it creates an automatic survival mechanism of thinking to themselves: “Luck? What luck? I created this business from scratch! With all of my hard work! With a lot of hustle! There was no luck.”  And if those are thought you’ve ever had to even the slightest degree… you are blocking more success in your business and inadvertently creating MORE situations of hustle, hard work, and NO luck.  So unless you are someone who WANTS more hustle, more hard work, and LESS luck… then you better tune in to today’s episode.  We kick off this episode with a study about people who BELIEVE they are lucky… actually SEE more opportunities… which shows how looking for luck actually creates more luck.  Then we dive into the masculine and feminine polarities of the universe providing for you and being the masculine counterpart… as long as you are open to receive as the feminine receptor.  Along the way, you’ll hear mantras to attract more miracles, luck, success, with EASE, to your life…  And you’ll hear examples of how to bring in more feminine energy into your life so that you become an energetic match for miracles, luck, success, and more ease.  The truth it, everything that happens in life is co-created with the universe. So when we start to acknowledge the luck that IS on our side and see it as a relationship that can be nurtured… we see that luck grow further and further.  So let’s dive in… LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

We live in a very masculine world and as business owners this shows up as always feeling the pressure to do more, work more, hustle harder, fill every single hour of our free time with work on top of our existing other responsibilities like a family, kids, partner, work, and to just work as much as humanly possible because it’s the “only way” to reach your goals…. And it can feel like there are never enough hours in the day to make the progress that you want. In this episode, we will dive into the importance of shifting your approach with HOW you work so that you can actually staying aligned with your creative energy so that you have the reserves you need to get things done in half the time and never feel depleted or burned out again while make MORE progress. We’re talking about the feminine approach to getting shit done.I’ll share with you my personal journey from a structured corporate mindset to an intuitive, inspiration-led approach that allows for both freedom and accountability.You’ll learn how traditional, 9-5, work-as-much-as-possible structures are not be the best fit for small business owners & entrepreneurs and the power of shifting from a rigid schedule to an inspiration-led flow that’s fueled by trusting your intuition to massively increase creativity to make work SO much easier.Ready to flow? Let’s dive in.LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

In this conclusion to our three-part series on the hidden secrets to success, we dive deep into the importance of healing the past to build trust in yourself, your business, your current circumstances and your future…. And how finding gratitude in past struggles can transform the way you handle any challenges or obstacles that are thrown your way today. During this episode, you will learn how to embrace ANY challenge with peace of mind and build the resilience that’s needed to thrive as a small business owner.LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

In the second episode of this series, we’re diving deep into a mindset shift that could completely transform how you show up for your business. If you’ve ever hesitated to send an email, post on social media, or pitch your products because you don’t want to feel “salesy” or “pushy” or “annoying”… then this episode is for you.We’re going to dive into the hidden connection between judging others and the mirror it’s reflecting on our own business success — like feeling annoyed by other businesses sending multiple email or judging a “dude bro” for sliding into your DMs. If those things get under your skin in the LEAST bit… there’s a mirror that’s being reflected of where there are internal doubts. You’ll learn how to recognize what’s holding you back, heal these judgments of others, and no longer sabotage your own confidence.By the end of this episode, you’ll understand how to rewire your beliefs, increase your own confidence, and finally take the bold action your business needs to grow.During this episode, you’ll learn:Why mini “micro judgments” reflect deeper insecurities in your own businessHow to stop feeling “salesy” when talking about your productsA powerful exercise to build unshakable belief in your businessHow to embrace neutrality and let go of judgmentThe mindset shift that will help you grow confidently so that your business grows alongside youLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

During this 3-part mini-series of the podcast, we are unveiling the hidden secrets to success that most people never discuss— the exact reasons that keep them stuck.In the first episode of this series, I reveal a game-changing mindset shift that successful small business owners understand: the crucial difference between what you can control vs. what you can’t in your business. Learn why focusing on the internal, rather than the external, leads to real results.Here’s what you’ll discover:The key distinction between what you CAN and CANNOT control in business – and why it’s essential to understand this distinction so that you don’t end up focusing on the wrong aspects of your business, which only lead to feeling demotivated, discouraged, and ready to give up.How to release what you cannot control and let go of force… and what to focus on when you show up each day instead.Understanding the societal conditioning that keeps us stuck due to programming around how money, sales, and results are what leads to worthiness, success, accomplishment, and love… which is the furthest thing from the truth… and discovering where worthiness, success, accomplishment, and love truly originate.Transforming your measure of success and the one question you can ask yourself daily that will positively impact how you show up, who you impact, and ultimately your results.This episode is inspired by a recent PBA Mastermind group coaching call, where we dove deep into understanding what it really means to achieve success, sales, and self-worth. If you’ve ever felt frustrated by slow growth or inconsistent results, this episode is exactly for you!LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

Self-confidence is often looked at as a trait that some people are simply born with…. But today’s podcast interview with Whitney from Cleansed reveals how much confidence anyone can build in just one year and the incredible business results that come from it.Whitney’s journey started with trying to find a solution for skincare products that wouldn’t irritate her daughter’s extremely sensitive skin. She began creating her own skincare line that actually worked for her daughter and, before she knew it, was sharing her handcrafted soaps with friends and family, too. When her husband encouraged her to turn this hobby into a business, Whitney took the leap - she began selling at local markets and received so much support from the local community... but she hit a roadblock when it came to scaling her business. Many small business owners find themselves in a similar situation, don’t they?This episode will inspire you to see how confidence – both business confidence and personal confidence – is what finally grew Whitney’s sales and business.Whitney’s story will inspire you to see how someone can go from not having any personal social media profiles at all…. To having a business social media with JUST photos of her products…. To showing her face… to now, talking on her stories, hosting IG lives, and posting reels showing the person behind the business and actually connecting with her growing follower base. Can you imagine how transformative this journey must have been?This confidence came from confidence in her business and the confidence in the solution that her products provide, all of which led to confidence in herself…. To the point that when she meets people in person, she no longer says she’s a stay at home mom of 2 girls and hides the fact that she has a business… but instead, she speaks from her heart, tells people about her business, and is proud to be the owner of a successful skincare business.What you’ll learn in this episode:The inspiring story behind Cleansed and how it grew from a personal need into a successful small businessThe personal mindset shift that helped Whitney go from fear of social media to confidently selling onlineThe business confidence that came from professional branding, updated labels, and professional photographyHow investing in PBA provided Whitney the roadmap & support she needed for business growthHow Whitney’s confidence shift positively impacted both her business and personal lifeSo, are you ready to embark on your journey to bigger, bolder confidence and success in your business?About Whitney: Whitney McClure is the founder of Cleansed, a skincare brand that started as a personal solution for her daughters’ severe skin sensitivities and evolved into a skincare business for those with sensitive skin. Whitney was awarded the 2024 Breakthrough of the Year Award in Product Biz Academy—and today, she shares her incredible journey of overcoming self-doubt, rebranding her business, and achieving major growth in just one year.LINKS MENTIONED IN TODAY'S EPISODEFollow Whitney on Instagram: @CleansedPureAndSimpleShop Cleansed products: www.cleansedpureandsimple.comLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

Most people (especially coaches in today’s world) will tell you that *THIS* strategy is what you “NEED” in order to be successful or *THAT* strategy is what will “FINALLY” change the success of your business.And I’m here to tell you that most of what those people say… is a bunch of BS.The reality is, there are 5 popular, shiny-object, ever-so-exciting-and-oh-so-promising strategies that, contrary to popular belief, WON’T save your business in 2025 and instead will keep you overwhelmed, overworked, wondering why NONE of them work for you… when the truth is that without the right foundation, they won’t work for ANY small business.In today’s episode, you’re going to learn:Why just collecting emails and sending random email campaigns WON’T magically boost sales no matter what people tell you… and what you need to master FIRST so that email marketing ACTUALLY works for you.How affiliates and brand ambassadors may expose new customers to you and do 50% of the work… but specific parts of your business need to do the remaining 50% of the work so these new customers ACTUALLY get to the finish line and buy.Why SEO won’t save a website with a subpar marketing experience no matter how much money or keywords you throw at it – and the 3 pieces your website NEEDS to have to turn shoppers into buyers before you even consider SEO a worthwhile project.How Facebook Ads CAN be used to expand your business… but how they WON’T fix a broken marketing strategy and can instead turn into an expensive bill with no results… and what to focus on instead.These strategies will only amplify your EXISTING results… so the goal is to increase your EXISTING results before we add fuel to the fire so that you can see ANY sort of impact.And that’s exactly what we’ll be diving into today.LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

In today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey Vitale shares common misconceptions about trademarks vs LLCs vs domain names, why you need to protect your brand EARLY and the risks of waiting, how to work through the trademark application process that is notorious for being a little challenging, why so many applications get rejected and how to prevent that from happening to you, how to protect your logo and business name and slogan from copycats, and more.Joey Vitale is a trademark attorney (also known as a "brand legitimizer") for online entrepreneurs, course creators, and product based businesses. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight. Joey has helped thousands of entrepreneurs and has spoken all over the country to help business owners stay safe and thriving.LINKS MENTIONED IN TODAY'S EPISODEVisit Joey's website at www.indielaw.comFollow Joey on Instagram @thejoeyvitaleLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open