The Process Podcast

About The Guest(s):Kristen Maahs is a digital marketing expert and course creator. With a background in teaching, she transitioned into the world of digital marketing in 2017 and has since been helping people create effective and profitable online courses. Kristen is the host of the podcast "She's Building a Dream" and offers services such as course mapping and course audits to help course creators achieve success. Timestamps 0:04:00 - The best business model for scalability 0:06:13 - Types of business that do well in Online Courses 0:09:11 - Mapping and recording courses 0:10:49 - The effectiveness of short and simple videos 0:11:37 - The importance of having objectives for each module 0:14:48 - Gain knowledge, Comprehension, and Apply 0:15:48 - Analyzing where people drop off in the course 0:18:34 - Adapting tasks to minimize resistance and increase engagement 0:19:22 - Leveraging community aspect for engagement and support 0:21:22 - Importance of nurturing a supportive community for course completion 0:22:16 - The value of community in webinars and live events 0:23:33 - Next steps after course creation 0:24:13 - Importance of being an educator as well as a marketer 0:24:58 - Focus on strategies to get course participant's results 0:25:46 - The power of social proof and testimonials 0:28:14 - Market research as the first step in course creation 0:29:27 - Imposter syndrome and the need for clarity and confidence 0:29:57 - Researching top courses and interacting with the audience HOST Jeff Sherman Instagram: @⁠⁠⁠jeff.sherman⁠⁠⁠ GUEST Kristin Maahs Instagram: @shesbuildingadream

Summary: Adam Kifer is a marketing strategist and the founder of a martial arts marketing agency. With a background in martial arts and experience managing ads for hundreds of franchisees, Adam has a deep understanding of the martial arts industry and how to effectively market martial arts schools. He is also the co-founder of a new franchise in the kids martial arts space, where he is implementing innovative strategies to create a unique and engaging experience for both kids and parents. Adam also talks about his experience with franchising and the pros and cons of franchising. He emphasizes the importance of building successful corporate models before expanding to other states and the need for unique and innovative features in a franchise. Adam also shares his insights on the importance of a partnership approach between franchisees and franchisors and the need for transparency and support in the franchise model. Key Takeaways: Creative offers, such as "pay your grade" specials, can be effective in attracting new customers to martial arts gyms. Google Ads, in conjunction with Facebook Ads, can help martial arts gyms stand out and attract potential customers who search for reviews or information online. Simplifying the marketing process and focusing on the benefits of martial arts training can be more effective than overcomplicating marketing strategies. The franchise model should focus on building successful corporate models and providing comprehensive support and training to franchisees. A partnership approach between franchisees and franchisors, with a focus on feedback and support, can lead to better results and success in the franchise model. Time Stamps 0:00:38   Adam's background in martial arts and marketing0:02:19    Adam's martial arts training and competition0:03:35   Marketing strategies that are working well for gyms0:05:52   Importance of offers and lead nurturing in marketing0:08:13    Success of unique offers like the "Red Bottom Challenge"0:11:04    Using Google Ads in conjunction with Facebook Ads0:12:42    Budgeting for Google Ads 0:15:30   Pros and cons of franchising and the decision to franchise0:20:09  The combination of flat fee and royalty models in franchising0:22:27   The importance of transparency and support in franchising0:24:04   Considerations for having a Mastermind alongside a franchise0:27:57   Legal fees and other costs associated with franchising0:31:09   Unique new franchise in the kids martial arts space HOST Jeff Sherman Instagram: @⁠⁠jeff.sherman⁠⁠ GUEST Adam Kefir Instagram: @adamkifer

SummaryTar'Lese Rideaux discussed how she got her start in the fitness industry. She described how when she was visiting her hometown in Fresno, California, she ran into a high school classmate of hers who asked her how far along she was in her pregnancy. She was actually not pregnant but had instead gained 80 pounds due to the death of her mother and not being in a good place. She decided that she wanted to make a change, and that's when she started exploring fitness and nutrition and eventually became a fitness instructor. She then went on to teach social media and is now a stress management coach. Timestamps0:00:06    Tar'Lese Rideaux Start In The Fitness Industry 0:01:57     How She Lost 80 Pounds and Found Her Passion for Health and Wellness 0:03:38    Building A Successful Network Marketing Team 0:07:10    Exploring The Keys To Building Loyalty And Trust In "Network Marketing" 0:13:11    Utilizing Social Media And Network Marketing to Create Success 0:15:15    The Power of Consistency (How Social Media Helped Her Build a Successful Business) 0:16:34    Exploring The Changes In Social Media Over the Last Decade 0:17:50    The Impact of Marketers On Personal Branding And Building Community 0:22:53    Stress Management: How To Eliminate Stress And Improve Mental Health 0:24:25    Benefits Of Building A Community And Having Coaches Who Care 0:25:52    The Stress Management Business 0:29:24    Exploring Stress Management And Intentional Living 0:31:05    Stress Management Strategies HOSTJeff ShermanInstagram: @⁠jeff.sherman⁠ GUESTTar'Lese RideauxInstagram: @tarlese

SUMMARYSteve Hochman, a successful fitness and business coach, re-enters the world of social media after a decade hiatus. He discusses the reason why he left and why he came back. Steve recounts his childhood experience of feeling like an outsider. And after much reflection, he was determined to learn how to make and maintain relationships. The host, Jeff Sherman, found it hard to believe that Steve had once been a loner as he knew him as the person he is today, having walked onto the stage for Project Hex, with a mask and chains. The speaker talks about other life experiences regarding his father going to prison, how caffeine pills messed up his system and gave him extreme physical anxiety, and being a bouncer at a strip club. After a moment of clarity, he was able to get his life back on track. He started working out and eventually became a personal trainer. He made a good friend through the process and has remained friends with him for over 20 years. Despite the difficulties he faced, he was able to take control of his life and turn it around. Steve describes how he got his start in the fitness industry by giving his all to his clients. He recounts a story of an initial client of his who had shoulder surgery and needed to lose 50 pounds. Without even being hired yet, Steve went above and beyond by visiting the client's doctor to learn more about the shoulder injury so he could give the best service possible. This left the man in awe and inspired Steve to continue to give his all to his clients, amazed at the fact that successful people were paying him to do something he was so passionate about. HIGHLIGHTS0:00:00  Re-entering Social Media After A Decade Hiatus0:02:32  Caffeine Pills And Anxiety 0:04:14  Finding Success As A Personal Trainer0:06:52  Passion for Helping Clients Achieve Their Goals0:13:11   Self-Improvement And Reinvention0:17:05  The Rise and Fall Of A Fitness Entrepreneur0:20:26  Humility And Success In Business0:23:57  The Power Of Process: Advice For New Entrepreneurs0:25:50  Validation Through Process: Achieving Success Through Hard Work and Dedication0:29:57  Making A Difference0:31:50  Relaunching My Coaching Program HOSTJeff ShermanInstagram: @⁠jeff.sherman⁠ GUESTSteve HochmanInstagram: @_stevehochman

SUMMARY Travis Stoetzel is a former CrossFit athlete and regional CrossFit competitor. He runs The Forged Father, which used to be The Forged Athlete, and has a strong online following. His work ethic has been consistent over the past decade. Travis went to college and played football and baseball, but quit baseball during his sophomore year. After his dream of making it big in the NFL as a 5'7 70-pound white guy didn't come true, he went on to become a strength and conditioning coach. Travis was instilled with a strong work ethic and tenacity by his father, who was a hard worker. After college, he began working at the gym, but left after a year and a half to start his own gym, the Forged Athlete. He also participated in a bodybuilding competition and won his category. In 2011, Travis got involved with CrossFit, reigniting his competitive drive. After competing for several years, he made it to the CrossFit Games in 2018 as a Master's athlete. Now, with four daughters and a son on the way, he no longer competes but instead focuses on running his online fitness program, the Forged Father, which includes a team of coaches and an amazing community of guys. He has 30-40 different programs across various modalities. HIGHLIGHTS 0:00:06 Interview with Travis Stoetzel: From College Football to CrossFit and Beyond 0:02:09 Career Journey and Bodybuilding Competition 0:04:14 CrossFit Athlete and Forged Father 0:06:29 Reflections on Early Success as an Online Coach 0:08:18 Strength and Conditioning Coach: How to Make Money Online 0:16:36 The Power of Consistency: How to Grow Your Audience and Cultivate Relationships at Scale 0:18:32 Balancing Business and Family Life 0:24:13 Time Management and the Creation of the Forged Father 0:26:16 The Five Pillars of Success for Entrepreneurs: Fitness, Nutrition, Mindset, and Family 0:28:05 Embracing the Process for Optimal Fitness and Well-Being HOST Jeff Sherman Instagram: @jeff.sherman GUEST Travis Stoetzel Instagram: @theforgedfather

Mike Bledsoe is a Navy Veteran and original founder of the Barbell Shrug podcast. Over the past 5 years, Bledsoe has revolutionized the way gyms and online coaches, have done business. Currently, he is focused on the Mike Bledsoe Show podcast and his coaching business The Strong Coach. In this episode, we cover several key topics including: 💪 Podcasts And Business 💪 What You Want vs What Your Audience Wants 💪 Self-Expression 💪 B2B vs B2C 💪 Scalable models and niches 💪 Building a successful coaching program www.thestrongcoach.com #fitnesscoach #fitnessbusiness #onlinebusinesscoach

AJ Roberts is an industry pioneer with a decade of experience in online commerce, direct response marketing, e-learning, and multi-million dollar product/service launches, and more. In this episode, we cover several key topics including: 🔥 Revenue Leaks 🔥 Customer Communication Strategies 🔥 Experimenting vs Committing 🔥 The current status of the internet, data collection, and cookies and how it impacts you as a marketer Listen to the full episode on your favorite podcast station: https://anchor.fm/theprocesspodcast www.ajroberts.com #digitalmarketing #digitalmarketer #onlinemarketing

The Process Podcast is hosted by Jeff Sherman Alex Jeffreys is an online marketing coach and sales trainer. He is the founder of Clients In Abundance. In this episode, we cover several key topics, including: 👊  Passion or Profits 👊  Results vs Excuses 👊  If You’re Not Making Offers, Your Not Making Sales 👊  Learn How to Listen And Sell Instagram Handle: @alexjamesjeffreys Website: ClientsInAbundance.com

Jimmy Rex is best known for his top-rated podcast "The Jimmy Rex Show" and his best-selling book "You End Up Where You're Heading." But his life is so much more than that.  He is a real estate expert having sold over 2500 homes in his career, an angel investor in over a dozen businesses including a seed round investor in Nikola motors, entrepreneur, adventurer, and family man. However, his knowledge and advice transcend the real estate industry. In this episode, we cover several key topics including: 💣 Rejection is not personal 💣 Create experiences for people 💣 Treat others how they want to be treated 💣 How to be strategic about your circle and time 💣 How to be crystal clear on where you’re going 💣 The dangers of living a safe life Resources:  Book: https://youendupwhereyoureheading.com/book Website: https://www.rexrealestateteam.com/about-jimmy-rex Podcast: http://thejimmyrexshow.com/

The Process Podcast is hosted by Jeff Sherman Today my guest is a podcast personality, Emmy award winner, Inc. 5000™ winner, best selling author, serial entrepreneur and tv producer: Josh Felber As a serial entrepreneur and high performance coach, he focuses on helping people design, develop and deliver their passion and expertise to the world. Josh created his first real business at the age of 14 and has owned 15 more in the 30+ years since. He is also the founder of Merchant Financial Services and later led them to generate annual transactions of over $5 Billion. As well as the Business Growth Accelerator to assist new or existing Entrepreneurs launch and create massive action within their business, through online courses and mentorship-coaching, and the Making Bank podcast. In this episode, we cover several key topics including: KEY TOPICS Crossfit Raising entrepreneurial kids The top 3 most valuable skills Impact Podcast Agency SHOW NOTES Knowing how to niche down [06:00] My relentless entrepreneurship mindset comes from supportive parents, reading books, and God [07:00] The transition into Crossfit / Fitness Industry [08:30] In about 18months grew it about 7 figures [10:00] Balancing time with work and family life through integration [12:00] My kids are entrepreneurs now [13:00] Raising Entrepreneurs [15:00] Teaching my children Sales as a timeless skill [15:39] Networking and Events [17:47] Confidence that comes from Martial Arts [18:00] Impact Podcast Agency [19:36] Continue to learn and improve yourself [21:34] Create value and ask [23:00] CONNECT WITH Joshfelber.com @joshfelber CONNECT WITH JEFF SHERMAN www.jeffsherman.me IG @jeff.sherman FB @iamjeffsherman