The Phorest Blog

Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have heard it a million times: humans are social creatures. Referrals and online reviews appeal to our very human need for trust and validation. They offer us an example of social proof. And now that a serious amount of our social life has migrated online, online reviews are more important than ever. To read the blog, click here. Published on August 18, 2022 by Aubree Calderwood Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education. In the spirit of helping one another grow, we’ve compiled a collection of resources and recommendations created by, for, and about the LGBTQIA+ community. Whether you’re celebrating Pride Month or simply seeking to deepen your understanding and allyship throughout the year, these suggestions aim to inspire reflection, connection and action. To read the blog, click here. Published on June 19, 2023 by Avril Kealy Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the potential of Phorest's powerful Client Reconnect feature! To read the blog, click here. Published on March 8, 2023 by Gregory Twohig Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being caused by global warming. If emissions don’t fall by approximately half by 2030, scientists are predicting that the effects of climate change will become irreversible. As a spa business, you positively impact the health and well-being of your clients every single day; it’s your specialty. Does your ethos of wellness extend to our planet? To read the blog, click here. Published on April 18, 2023 by Avril Kealy Ready to grow your business with sustainability in mind? Click here to book your free, no-obligation Phorest Salon Software demo!  

When Mayfair & Grace bought a four-story, historic former bank, they were guaranteed to stand out in Tetbury, a small market town in Gloucestershire, UK. However, it could have been a logistical nightmare. Owner Patsy Robertson is often downstairs in reception or her office, while the team is dispersed across the four floors, facing numerous journeys up and down the staircase. Fortunately, technology aids the team while helping Patsy monitor the ebb and flow of daily business. To read the blog, click here. Published on August 16, 2022 by Vish Click here to calculate your colour profit potential with Vish.  

A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed. Today’s most successful salons, spas, and clinics aren’t chasing short-term bookings. They’re building long-term relationships. They’re investing in loyalty, branded experiences, and client journeys they control, from start to finish. This isn’t just a shift in strategy; it’s a shift in mindset. To read the blog, click here. Published on May 16, 2025 by Steph Fernandez Ready to grow your business without relying on marketplaces? Click here to book your free, no-obligation Phorest Salon Software demo!

According to Phorest research, only 50% of hair and beauty businesses have a lead management system in place. Without a system, even a handful of missed leads each week adds to serious lost revenue. With the right tools, you can collect their details, automate follow-up communication, and turn that curiosity into a confirmed booking. Whether you’re starting from scratch or looking to simplify or upgrade your current process, here’s why Lead Management can make a difference. To read the blog, click here. Published on May 9, 2025 by Aubree Calderwood Stop letting potential clients slip through the cracks, click here to book your free, no-obligation Phorest Salon Software demo!

In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with energy, creativity, and heart. On Hairdresser Appreciation Day this year, we wanted to go beyond “thank you”. We reached out to the incredible professionals in the Phorest community to ask: What keeps your team passionate about what they do? And who, on your team, deserves to be recognised for it? The answers were full of humanity. Today, we’re sharing their stories – the big and small moments that drive this industry forward and remind us all why this work truly matters. To read the blog, click here. Published on April 30, 2025 by Steph Fernandez Ready to build a team that stays inspired, performs at their best, and feels truly appreciated? Click here to book your free, no-obligation demo!

At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest’s deep connection with our clients, five powerful tools that salons, spas, and clinics can start using today, and an incredible real-life story of resilience and transformation from Luisa Garcia, owner of Soleil Salon and Spa.  To read the blog, click here. Published on March 9, 2025 by Steph Fernandez Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

With the announcement of the UK’s Spring Statement, it seems that the professional hair and beauty industry continues to suffer at the hands of the Government. Change needs to happen. And fast.  This growing crisis in the industry is largely caused by the Government’s unfair two-tier tax system, which forces local salons to pay 3X the amount of taxes that other businesses on the high street pay. These crippling conditions are threatening the livelihood of 90,000 hairdressers, barbers, and beauty professionals across the United Kingdom. Sign the Save Our Salons petition here. To read the blog, click here. Published on March 27, 2025 by Avril Kealy