The Multi-Location Marketing Show

In this episode, Matt and Elliot introduce a guide to track your progress and identify the maturity level you have achieved in the multi-location business world. They get into: * The six different levels of the Local SEO Maturity Curve * How to determine which level you belong to * How to use this tool to move forward with your multi-location business Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Thanks to our co-hosts and guest: * Matt Nickols, CEO of MarketSnare: https://www.linkedin.com/in/mattnickols. * Elliot Olson, Sales & Marketing Manager of MarketSnare: https://www.linkedin.com/in/elliotmolson. Connect and follow: * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt and Elliot introduce a new method for organic visibility multi-location marketing. They talk about: * Improving overall lead production at the local level without having to increase the budget * How to measure the opportunities available in your market * Getting into the minds of consumers on a local level to better understand how they discover your services * Why traditional organic listings have a much broader reach than map pack listings Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Thanks to our co-hosts and guest: * Matt Nickols, CEO of MarketSnare: https://www.linkedin.com/in/mattnickols. * Elliot Olson, Sales & Marketing Manager of MarketSnare: https://www.linkedin.com/in/elliotmolson. Connect and follow: * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt, Elliot, and Kevin explore various topics related to multi-location marketing, including: * What clues do search engines look for in your website’s content to give you local visibility. * What content can you put on your local sites to improve SEO, increase local relevance, get more leads, and get more conversions. * The importance of multi-location businesses making their sites as organic and local as possible. * Why cookie-cutter website templates don’t work for multi-location businesses. Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Thanks to our co-hosts and guest: * Matt Nickols, CEO of MarketSnare: https://www.linkedin.com/in/mattnickols. * Elliot Olson, Sales & Marketing Manager of MarketSnare: https://www.linkedin.com/in/elliotmolson. * Kevin Mullet, VP of Program Services at MarketSnare: https://www.linkedin.com/in/kevinmullett. Connect and follow: * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt, Elliot, and Kevin explore various topics related to multi-location marketing, including: * Advertising through search engines and social media * Appearing organic and trustworthy in your reviews * How the value of reviews differs from location to location * How local businesses and local users equate to higher visibility locally * The impact of on-site reviews Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Thanks to our co-hosts and guest: * Matt Nickols, CEO of MarketSnare: https://www.linkedin.com/in/mattnickols. * Elliot Olson, Sales & Marketing Manager of MarketSnare: https://www.linkedin.com/in/elliotmolson. * Kevin Mullet, VP of Program Services at MarketSnare: https://www.linkedin.com/in/kevinmullett. Connect and follow: * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt Nickols (CEO of MarketSnare), Elliot Olson (Sales & Marketing Manager of MarketSnare), and Kevin Mullett (VP of Program Services) explore various topics related to multi-location marketing, including: * What is the difference between subdirectories, subdomains, and standalone domains? * What are the advantages and disadvantages of using subdirectories, subdomains, and standalone domains when deploying an organic program? * How do you decide which option is best for you? Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Elliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt Nickols (CEO of MarketSnare), Elliot Olson (Sales & Marketing Manager of MarketSnare), and John Goddard (Business Marketing Consultant of Goddard Industries) explore various topics related to multi-location marketing, including: * Should a business with multi-locations use a call center? * What happens when a business has many locations, and an agent at one location gets overwhelmed with calls and orders? Will those leads be lost? What if instead of sending customer enquiries to individual locations, what if they were sent to a centralized place? Would that call center convert more leads? * What are some effective communication strategies for businesses with various separate physical locations? Thanks to our guest! Connect with John Goddard on LinkedIn: https://www.linkedin.com/in/johnagoddard/ Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Elliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt Nickols (CEO of MarketSnare), Elliot Olson (Sales & Marketing Manager of MarketSnare), and guest Ben Lack (founder and CEO of Interrupt Media) explore various topics related to multi-location marketing, including: * How Ben’s other gig as a drummer led him to create a multi-location business, which then led him to creating a demand generation marketing company that caters specifically to multi-location businesses. * The difficulties multi-location businesses face trying to figure out the best channels to invest money in that will drive the right kind of demand generation. * Ben’s finding that, when it comes to multi-location business, marketing is usually entirely centralized at head office, or all marketing is done individually by each location. (Yes, there are some hybrid approaches. Yet generally it’s one of these two models.) * Multi-location businesses working with virtual teams (such as a marketing agency) to accomplish their marketing goals. * The benefits of working with virtual marketing teams. * Thanks to Ben Lack for being on our show! Connect with Ben on LinkedIn: https://www.linkedin.com/in/bmlack/ Learn more about Interrupt Media: https://interruptmedia.com/ Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, hosts Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) talk with guest Robert Ducharme, Founder and CEO of Routezilla Software Corp. They explore various topics related to multi-location marketing, including: * Ways home service businesses (think interior designers, pool cleaners, home garden services, repairmen, etc.) can create a unique conversion strategy. * How multi-location business can find local leads and convert them. * The power of a scheduling solution that efficiently and effectively connects businesses with new customers. * The necessity of scheduling service calls so they’re geographically close to each other (so that your workers save time traveling between jobs). * How we now live in an omni-channel world where customers expect to be able to communicate with businesses via various methods. Connect with Robert Ducharme on LinkedIn: https://www.linkedin.com/in/ducharmerobert/ Learn more about Routezilla Software Corp: https://routezilla.com/ Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt Nickols (CEO of MarketSnare), Kevin Mullett (VP of Program Services at  MarketSnare), and Tim Flint (Principal and Strategist at Flint Analytics) explore various topics related to multi-location marketing, including: * Google Business Profiles (formerly known as Google My Business) can help businesses manage their online presence across Google Search and Google Maps. * How the info in your Google Business Profile ends up in Google’s “map pack” that display after potential customers search for local goods and services. Plus how the “map pack” is only viewable after some (but not all) very specific transactional intent searches are conducted. * How map packs often get around 30% of organic traffic, and the rest of the organic traffic (around 70%) usually comes from the normal Google search results shown on a page. * Two questions people think about when they search for your local goods or services via Google: Is this relevant to me? Is the distance appropriate? * The differences between informational searches and transactional searches. So, Googling “HVAC scams” is an informational search, and Google probably won’t show you a map pack. However, Googling “HVAC repairs” is a transactional search, and Google will probably show you a map pack. Thanks to our guests! Connect with Tim Flint: https://www.linkedin.com/in/timothyflint/ Learn more about Flint Analytics: https://flintanalytics.com/ Connect with Kevin Mullett: https://www.linkedin.com/in/kevinmullett/ Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

In this episode, Matt Nickols (CEO of MarketSnare), Kevin Mullett (VP of Program Services at  MarketSnare), and Tim Flint (Principal and Strategist at Flint Analytics) explore various topics related to multi-location marketing, including: * Paid traffic versus organic traffic. * How too many local businesses focus too heavily on Google My Business (GMB), which is paid traffic, and not enough about organic traffic. * How Google’s “vicinity update” impacts local advertising search results. * Why focusing on Google’s Local Pack can be beneficial yet at times problematic. (The Local Pack is a search engine results page (SERP) feature that shows results on the first page of a search query with a local intent. Via Google Maps, it shows business locations and with listings of local businesses relevant to your particular search.) Thanks to our guests! Connect with Tim Flint: https://www.linkedin.com/in/timothyflint/ Learn more about Flint Analytics: https://flintanalytics.com/ Connect with Kevin Mullett: https://www.linkedin.com/in/kevinmullett/ Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com. Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market. Connect and follow! * Matt Nickols: https://www.linkedin.com/in/mattnickols. * Elliot Olson: https://www.linkedin.com/in/elliotmolson. * https://www.linkedin.com/company/marketsnare/about. * https://twitter.com/marketsnare. * https://www.facebook.com/MarketSnare. MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.