The Agentic CMO

AI adoption takes more than handing employees a new tool. It takes the right training, workflows, and strategy to turn experimentation into real business impact. Tori Begg, Head of AI Programs at V Digital Services and Co-Founder of Mind and Machine, joins Dave to discuss AI implementation, employee enablement, workflow automation, and building internal AI agents. She also explores how AI is changing online discovery and why businesses should automate predictable tasks so people can focus on customer relationships, strategy, and higher-value work.Subscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.

How can marketers get ahead of what customers want before launching their next campaign?Ash Shah, CMO at Canopy, joins Dave to discuss how his team uses AI, synthetic customer profiles, and predictive creative testing to make smarter marketing decisions. He also shares how customer conversations, intent signals, and location-level performance data can help teams identify opportunities, improve marketing investment, and focus on business impact.Subscribe to The Agentic CMO for more conversations with marketing leaders exploring how AI is changing the way businesses grow.Subscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.

How do brands earn consumer trust when AI is changing the way people discover businesses?Doug Zarkin, CMO and author of Moving Your Brand Out of the Friend Zone, joins Dave to discuss why reputation, customer feedback, and brand experience matter more than ever. They explore how AI is influencing consumer discovery, how marketers can use AI to work smarter, why meaningful KPIs matter more than endless dashboards, and when to build versus buy technology. Doug also shares his approach to making every customer feel like the only customer and why human connection remains essential in an increasingly AI-driven world.Looking for a good read? Find Doug’s book hereSubscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.

AI is changing the way customers discover brands and make purchasing decisions. Amanda Cole, CMO at Bloomreach, joins Dave Lehman to discuss how AI agents are reshaping customer discovery, why reviews and external brand perception matter more than ever, and how marketers can prepare their websites and digital experiences for an agentic world. They also explore AI-driven personalization, evolving marketing team structures, and how to scale AI without creating unnecessary complexity.Subscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.

How can marketing leaders turn AI experimentation into real business results? Gaurav Verma, CMO at Kenerika, joins Dave Lehman to discuss building effective AI workflows, training agents, verifying outputs, and helping teams adopt AI without sacrificing quality or human judgment. They also explore how AI is changing search and customer discovery and what it takes to build an AI-native marketing operation.Gaurav shares more of his approach in his book, The Agentic AI Marketing Leader Playbook: Designing the AI-Native Marketing Operating System.The Agentic AI Marketing Leader PlaybookSubscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.

AI agents are starting to do more than answer questions. They're taking action.In our first Agentic Brief, Dave Lehman and Justin Meredith explore how new AI agents are changing the way marketers work, from managing calendars and email to researching options, completing tasks, and connecting information across platforms. They also look ahead to what happens when these agents become part of the customer journey, and why businesses will need to make their websites and digital experiences accessible to AI.Looking for more information on Viewpoint Dallas? Learn more here.Continue the conversation in our next webinar, AI Agents Are Your Next Customers: Is Your Business Ready? Register hereSubscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.

Kelly Hopping, CMO at 6sense, joins Dave to explore how AI is forcing B2B marketers to rethink the way they approach growth. From the limitations of pipeline-focused measurement to the rise of AI-driven buying journeys, Kelly shares why marketers need to rethink where they invest, what they automate, and how they structure their teams. She also gets into how 6sense is using AI internally, where automation creates real leverage, and why strategy and human judgment still matter.Subscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.

AI is moving quickly, but that doesn't mean marketers need another tool every time a new capability comes along.David Magrini, Founder & CEO of Volute Group, joins Dave to talk about taking a more practical approach to AI. They discuss how consumers are discovering brands through AI, why data and technology foundations matter, when to optimize an existing marketing stack instead of replacing it, and how AI can help marketers work more effectively.David also shares his perspective on the balance between AI and human expertise, why marketers need to understand enough about their technology and data to challenge the answers they're given, and how to make AI a meaningful part of everyday marketing without chasing every new bell and whistle.Subscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.

Caitlin Bigelow, CMO of Blazell, joins Dave this week to explore how marketing is changing as customer discovery becomes increasingly decentralized.From Google and websites to YouTube, LinkedIn, Reddit, reviews, and AI platforms, customers are gathering information from more places than ever. Caitlin shares why brands need to build more surface area across channels, how individual voices can build trust, and how marketers can decide where to focus their efforts.They also discuss using AI to scale marketing without sacrificing quality, Caitlin's journey from feeling intimidated by AI to vibe coding and building her own tools, and why human judgment and "taste" matter more as AI makes content creation easier.If you missed Birdeye View, you can now watch it on-demand. Visit birdeye.com/view to register and unlock this year's sessions.Subscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.

Birdeye View is one week away.In this special episode of The Agentic CMO, Dave Lehman is joined by Eleni Edon, Director of Product & Customer Marketing, and Justin Meredith, Digital Marketing Manager, to break down everything on the agenda for Birdeye View 2026. They preview sessions with leaders from Google, Wyndham Hotels & Resorts, Dave's Hot Chicken, Globe Life, PennyMac, and more, covering the shift from AI agents to AI coworkers, agentic search, brand visibility on ChatGPT and Gemini, and how highly regulated industries are approaching AI adoption.Whether you're leading marketing, operations, or customer experience for a multi-location brand, this episode is your guide to getting the most out of the event.Register for Birdeye View, our annual user conference, happening September 9–10! It's virtual and completely free.Save your spot today: https://birdeye.com/view/Subscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.