Startup Secrets in the Age of AI with Entrepreneur and Author Henrik Werdelin
Henrik Werdelin is a serial entrepreneur, investor, and author who has spent well over a decade building wildly successful ventures from scratch. He co-founded BARK (including the famed BarkBox), helping turn a simple idea for dog-owners into a publicly traded company that redefined pet retail. Along the way he also helped launch Prehype — a venture-studio that incubated and accelerated dozens of startups across industries — turning creative ideas into real businesses.
Today, Henrik is at the forefront of a new wave: he co-founded Audos, an AI-native platform designed to make entrepreneurship accessible to thousands — perhaps millions — of aspiring builders. In his new book, Me, My Customer and AI, he explores how artificial intelligence is reshaping the relationship between founders, customers, and ideas. Henrik blends his track-record of building big brands with a forward-looking vision of scalable, intelligent venture creation — proving that whether the product is pet toys or AI startups, success comes down to creativity, execution, and a human-first mindset.
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