The Marketing Minutes

Steve & Garrison discuss the importance of developing and marketing an effective brand personality. They delve into the process and lift up the curtain on some of the behind-the-scenes magic, discussing both brand refreshes and new brands, and why the personality is such an important foundational piece.

Steve & Garrison are joined by Davis Advertising Senior Web Developer Ray Lo to discuss the intricacies of what he does and why web development is so important for every brand.

Steve & Garrison delve into podcasting as a medium and discuss how it can benefit a person, brand or organization. Talking to your consumers where they are is vital—they are listening to podcasts!

Steve & Garrison are joined by Davis Advertising Account Coordinator Patrick Twohig to discuss his background in entrepreneurship and how his unique perspective is a valuable asset to Davis and its clients.

Steve & Garrison discuss the importance of developing an efficient social media strategy to reap the true benefits.

Steve & Garrison discuss the importance of launching a cohesive rebrand or campaign and how to launch successfully.  

Steve & Garrison discuss the recent rebranding of the Worcester, MA early childhood development nonprofit Edward Street.  

Davis Advertising Director of Web & Application Development Chris Corbett joins Steve & Garrison to discuss the importance of the digital ecosystem and the impact of the cookieless future.  

Steve & Garrison are joined by Senior Media Director Ben Thaler to discuss what the disappearing cookies mean for marketing, advertising and business. Big changes are coming! Are you ready?  

Steve & Garrison discuss how to utilize media fragmentation to strengthen your brand while avoiding the pitfalls. Media fragmentation presents a lot of opportunities for various brands of all sizes, if used properly.