The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting

6/7/2024

The MadTech Podcast

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In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph.

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The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting

The MadTech Podcast

More episodes from "The MadTech Podcast"

MadTech Daily: Meta Delays Training AI on User Data in EU; X Pitches Live Basketball to Advertisers

MadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad Labs

ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures

MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge

Footballco's James Lamon on the Power of Football for Advertisers

MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%

MediaCorp's Raj Parekh on the Power of Branded Content

MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network

MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads

MadTech Daily: Will Meta be Allowed to Train its AI on User Data?; UK Retailers Launch Biggest Ever Collective Action