The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back

5/3/2024

The MadTech Podcast

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2:10

On today's MadTech Daily: Roblox adds new ad formats, UMG and TikTok strike a new licensing deal which sees Taylor Swift and Billie Eilish return to the platform, and WARC report that social media is now the largest global channel by adspend.

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The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back

The MadTech Podcast

More episodes from "The MadTech Podcast"

The Responsible Marketing Agency’s Hannah Mirza on the UK Exiting Recession, Sustainable Ad Tech Partnerships, and Reddit’s New Content Policy

MadTech Daily: Netflix Take Ad Tech In-house; Temu Accused of DSA Breach

MadTech Daily: Is Search About to Change Forever?; NFL to Touchdown on Netflix

Publicis Media's Jane Holding on Evolving Agency & Client Relationships

MadTech Daily: OpenAI Announce GPT-4o, Singapore Writers Oppose National LLM and Uber Buys Foodpanda in Taiwan

MadTech Daily: Media Group Rallies Against Ad-funded BBC Podcasts; Apple Faces Scrutiny Over Web Eraser

MadTech Daily: Big Tech Regulation Tightens in APAC; Social Video Spend Growing

The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend

MadTech Daily: ITV Takes Revenue Hit; TikTok to Label AI-Generated Content

Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment